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Lorcana

Fail

Shoppers spend an estimated $2K a year here, so Lorcana is a Fail.

Flapen Score
44
44 / 100
Top 13% of 118 Toys niches · +9 vs the category median of 35
Market size
$2K/yr40K searches / yr
90-day growth
+133.5%search demand this quarter
Competition
74%top-5 click share · 2 brands · 4 sellers

Flapen Score

Lorcana against its category

The dotted line is the Toys average. Past it, Lorcana is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lorcana market on Amazon at a glance

Shoppers on Amazon Singapore searched for Lorcana 40K times last year and spent an estimated $2K. All 2 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +133.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+133.5%
Conversion, latest week
0.1%
Market size, estimated
$2Ka year
Top search term
lorcana33K searches a year

02 · Price

A sale here is worth $45.93.

Listings sell for $45.93 on average, from $16.83 to $102.40. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $45.93 that is $0 to $5K a year per listing.

Average price
$45.93inside the $15 to $100 sweet spot
Price range
$16.83–$102.40
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

8% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 48.2% of listings are out of stock. The average listing ranks #206 within Toys. It carries 212 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
92%
Out of stock, average day
48.2%
Average rank
#206in Toys
Average rating
4.60 starsAmazon Singapore average 4.47 stars
Average reviews
212per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Lorcana products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 221%

Demand

Lorcana search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

FAQ

Common Lorcana questions

Answered from the same tracked data.