Unicorn
FailShoppers spend an estimated $3K a year here, so Unicorn is a Fail.
- Flapen Score
- 44 / 100Top 13% of 118 Toys niches · +9 vs the category median of 3544
- Market size
- $3K/yr12K searches / yr
- 90-day growth
- +22.6%search demand this quarter
- Competition
- 58%top-5 click share · 12 brands · 19 sellers
Flapen Score
Unicorn against its category
The dotted line is the Toys average. Past it, Unicorn is stronger. Inside it, weaker.
Market
The Unicorn market on Amazon at a glance
Shoppers on Amazon Singapore searched for Unicorn 12K times last year and spent an estimated $3K. The top 5 brands take 58% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 12K
- Growth, 90 days vs prior 90
- +22.6%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $3Ka year
- Top search term
- unicorn8K searches a year
02 · Price
A sale here is worth $27.36.
Listings sell for $27.36 on average, from $12.30 to $47.96. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $27.36 that is $0 to $3K a year per listing.
- Average price
- $27.36inside the $15 to $100 sweet spot
- Price range
- $12.30–$47.96
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.3%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #88 within Toys. It carries 2,240 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 100%
- Out of stock, average day
- 16.4%
- Average rank
- #88in Toys
- Average rating
- 4.68 starsAmazon Singapore average 4.47 stars
- Average reviews
- 2,240per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Unicorn products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LEGO Friends Unicorn Dream Café 42684 Building Set Pretend Play Rainbow Unicorn Themed Toy for Kids 6+ 3 Minidolls Toy Cakes and Café Tables Gift Idea for Birthdays (475 Pieces)
- Price
- $43.59
- Rating
- 4.8/5
- Reviews
- 270
- Age
- 7mo ago

MONOPOLY F1717 Junior: Unicorn Edition Board Game for 2-4 Players Magical-Themed Indoor Game For Kids Ages 5 and Up
- Price
- $16.42
- Rating
- 4.8/5
- Reviews
- 8,922
- Age
- 5y ago

HONGID Walkie Talkies Toys for Girls: Unicorn Toys 2 Pack Birthday Gifts for 3-9 Year Old Girls Clear Communication Durable Design Pink/Purple
- Price
- $23.57
- Rating
- 4.4/5
- Reviews
- 2,128
- Age
- 1y ago

Unicorn Academy Interactive Rainbow Light-up Wildstar Unicorn Toy with Lights Sounds & Music Dolls & Unicorn Toys for Girls Ages 4 and up
- Price
- $47.96
- Rating
- 4.8/5
- Reviews
- 1,291
- Age
- 2y ago

Lolalet Childrens Jewelry Box Wooden Jewelry Organizer with Unicorn for Little Girls Toddler Jewelry Case for Necklace Earrings Bracelet Watch Lipstick Ring -Pink
- Price
- $32.68
- Rating
- 4.6/5
- Reviews
- 316
- Age
- 1y ago
Trending
estimated 90-day click momentum
LEGO Friends Unicorn Dream Café 42684 Building Set Pretend Play Rainbow Unicorn Themed Toy for Kids 6+ 3 Minidolls Toy Cakes and Café Tables Gift Idea for Birthdays (475 Pieces)
- Price
- $43.59
- Rating
- 4.8/5
- Reviews
- 270
- Age
- 7mo ago

Lolalet Childrens Jewelry Box Wooden Jewelry Organizer with Unicorn for Little Girls Toddler Jewelry Case for Necklace Earrings Bracelet Watch Lipstick Ring -Pink
- Price
- $32.68
- Rating
- 4.6/5
- Reviews
- 316
- Age
- 1y ago

Kids Toy Camera Toddler Digital Camera Portable Video Digital Camera for 3-12 Years Old Boys and Girls Kids Christmas Birthday Gift with 32G SD Card and USB Card Reader (Unicorn-Pink)
- Price
- $32.89
- Rating
- 4.9/5
- Reviews
- 45
- Age
- 11mo ago

EUCOCO Plush Unicorn Girl Gift Gift Girl 3 4 5 6 7 Years Unicorn Toys Children 3 4 5 6 Years Old Kids 3-7 Years Old Girl Gift Bracelet Easter Birthday Gifts
- Price
- $29.24
- Rating
- 4.7/5
- Reviews
- 155
- Age
- 1y ago

Sew Butiful Unicorn Stuffed Animals 8in/20cm Cute Unicorn Gift Toys for 3 4 5 6 7 8 Years Old Girls Unicorns Birthday Gifts Soft Plush Toys Set for Baby Toddler Girls Kids Decor (White)
- Price
- $21.42
- Rating
- 4.6/5
- Reviews
- 924
- Age
- 2y ago
Newest
by launch date
LEGO Friends Unicorn Dream Café 42684 Building Set Pretend Play Rainbow Unicorn Themed Toy for Kids 6+ 3 Minidolls Toy Cakes and Café Tables Gift Idea for Birthdays (475 Pieces)
- Price
- $43.59
- Rating
- 4.8/5
- Reviews
- 270
- Age
- 7mo ago

Kids Toy Camera Toddler Digital Camera Portable Video Digital Camera for 3-12 Years Old Boys and Girls Kids Christmas Birthday Gift with 32G SD Card and USB Card Reader (Unicorn-Pink)
- Price
- $32.89
- Rating
- 4.9/5
- Reviews
- 45
- Age
- 11mo ago

EUCOCO Plush Unicorn Girl Gift Gift Girl 3 4 5 6 7 Years Unicorn Toys Children 3 4 5 6 Years Old Kids 3-7 Years Old Girl Gift Bracelet Easter Birthday Gifts
- Price
- $29.24
- Rating
- 4.7/5
- Reviews
- 155
- Age
- 1y ago

Lolalet Childrens Jewelry Box Wooden Jewelry Organizer with Unicorn for Little Girls Toddler Jewelry Case for Necklace Earrings Bracelet Watch Lipstick Ring -Pink
- Price
- $32.68
- Rating
- 4.6/5
- Reviews
- 316
- Age
- 1y ago

HONGID Walkie Talkies Toys for Girls: Unicorn Toys 2 Pack Birthday Gifts for 3-9 Year Old Girls Clear Communication Durable Design Pink/Purple
- Price
- $23.57
- Rating
- 4.4/5
- Reviews
- 2,128
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
19
Est. top-5 brand share
58%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 100%
Open market
34%
- LEGO16%
- Monopoly13%
- JKGIFTS12%
- Unicorn Academy9%
- Lolalet9%
- Sew Butiful8%
Demand
Unicorn search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0× · 11 of 12 months tracked
Search terms
Top Unicorn search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- unicorn8K/yr
- unicorn toy2K/yr
- unicorn gifts for girls2K/yr
Reviews and returns
What reviews say buyers love and hate about Unicorn
We read the reviews and the return reasons for every product selling here.
“Received used Walkies”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Unicorn questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









