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Unicorn

Fail

Shoppers spend an estimated $3K a year here, so Unicorn is a Fail.

Flapen Score
44
44 / 100
Top 13% of 118 Toys niches · +9 vs the category median of 35
Market size
$3K/yr12K searches / yr
90-day growth
+22.6%search demand this quarter
Competition
58%top-5 click share · 12 brands · 19 sellers

Flapen Score

Unicorn against its category

The dotted line is the Toys average. Past it, Unicorn is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Unicorn market on Amazon at a glance

Shoppers on Amazon Singapore searched for Unicorn 12K times last year and spent an estimated $3K. The top 5 brands take 58% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+22.6%
Conversion, latest week
0.9%
Market size, estimated
$3Ka year
Top search term
unicorn8K searches a year

02 · Price

A sale here is worth $27.36.

Listings sell for $27.36 on average, from $12.30 to $47.96. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $27.36 that is $0 to $3K a year per listing.

Average price
$27.36inside the $15 to $100 sweet spot
Price range
$12.30–$47.96
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.3%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #88 within Toys. It carries 2,240 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
16.4%
Average rank
#88in Toys
Average rating
4.68 starsAmazon Singapore average 4.47 stars
Average reviews
2,240per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Unicorn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

19

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

34%

  • Brand 116%
  • Brand 213%
  • Brand 312%
  • Brand 49%
  • Brand 59%
  • Brand 68%

Demand

Unicorn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0× · 11 of 12 months tracked

Search terms

Top Unicorn search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • unicorn8K/yr
  • unicorn toy2K/yr
  • unicorn gifts for girls2K/yr

Reviews and returns

What reviews say buyers love and hate about Unicorn

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “Product Condition”
2.3%of orders come back
“Received used Walkies”
A buyer, on “Product Condition”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Unicorn questions

Answered from the same tracked data.