slime
Skip itA small market ($5K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$31.41avg listing price — sweet spot $15–$100
Price range
Great$10.33–$48.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+16.3%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,695.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 19K searches
According to Flapen's Amazon Singapore niche tracking, slime is a $5K/yr Amazon Singapore market (19K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
slime market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $8K–$16K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 21%
- Out of stock
- 12.3%
- Avg brand age
- 50 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
17
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
17%
- Squishmallows29%
- Elmer's28%
- Gui Gui9%
- zoneway7%
- Horizon Group USA6%
- ZIMPLI4%
- Open — no brand owns it (7 brands, 17%)
Demand
Weekly Amazon search volume, last 47 weeks — +16.3% search growth over the last 90 days.Top slime products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SQUISHMALLOWS Original Ultimate Slime MixIns 10-Pack Glitter & Cloud Slime 8 Fun Slime Add Ins Pre-Made Slime for Kids Crunchy Slime Slime Bulk Great 6 Year Old Toys Super Soft Sludge Toy
Squishmallows$23.454.7★1,115 rev
Elmers Collection Slime Kit - Glow In The Dark Metallic and Confetti Magical Liquids Slime Activator Translucent Metallic and Clear Glue - 6 Count
Elmer's$33.574.6★3,642 rev
Gui Gui Twin Pack Bundle The Most Beautiful Slime Ever Made by You Level Up Your Slime with a Major Glow-UP 2 Different Scented Slimes with 2 Amazing Textures Clear & Gloss - eCom Packaging
Gui Gui$33.164.3★349 rev
Elmers Fluffy Slime Kit | Slime Supplies Include Translucent Color Glue Glitter Glue Fluffy Slime Activator 4 Count
Elmer's$19.944.4★6,161 rev
7 Pack Cake Butter Slime Kits Soft and Non-Sticky Slime Kit Party Favors for Girls and Boys
zoneway$18.914.2★3,237 rev
Newest
by launch dateGui Gui Twin Pack Bundle The Most Beautiful Slime Ever Made by You Level Up Your Slime with a Major Glow-UP 2 Different Scented Slimes with 2 Amazing Textures Clear & Gloss - eCom Packaging
Gui Gui$33.16349 rev
Elmers Fruity Fusion Slime Kit Includes Elmers Clear Glue Magical Liquid Slime Activator Clay Color Pigments Scents Mixing Bowl Spoon 20 Piece Kit
Elmer's$46.88197 rev
Slime Mart Small Bag by ZURU Compound Slime Toy Arts & Crafts for Kids and Kidults Soft Slime Making Kit - Slime Kit for Girls Ages 6-10 - Fun Gift Idea for Boys Girls - Fidget Toys - Sensory Toys
Slime Mart$36.72159 rev
Funewest Mini Ice Cream Slime Kit for Girls Fluffy Butter Slime Making Kit Cloud and Foam Slime DIY Slime Kit with 40+ Pieces for Ages 8-12 Fun Gift Idea for Christmas & Easter
Funewest$39.01859 rev
Peeokuo Slime Kit - 108Pcs Slime Making Kit for Girls Boys Kids Art Craft Crystal Clear Slime Glitter Slime Charms Fishbowl Beads Girls Toys Gifts for Kids Age 3+ Year Old
Peeokuo$45.960 rev
Trending
90-day click momentumPeeokuo Slime Kit - 108Pcs Slime Making Kit for Girls Boys Kids Art Craft Crystal Clear Slime Glitter Slime Charms Fishbowl Beads Girls Toys Gifts for Kids Age 3+ Year Old
Peeokuo$45.960.0★
Slime Mart Small Bag by ZURU Compound Slime Toy Arts & Crafts for Kids and Kidults Soft Slime Making Kit - Slime Kit for Girls Ages 6-10 - Fun Gift Idea for Boys Girls - Fidget Toys - Sensory Toys
Slime Mart$36.724.6★
7 Pack Cake Butter Slime Kits Soft and Non-Sticky Slime Kit Party Favors for Girls and Boys
zoneway$18.914.2★
Galt Toys Science Lab 1004861
Galt$34.584.5★
12 Use Mega Play Pack from Zimpli Kids 3 x Gelli Play 3 x Slime Play 3 x Snoball Play & 3 x Crackle Baff Childrens Sensory Play Toy Educational Learning Activity DIY Creative Toy
ZIMPLI$19.744.4★
What buyers say about slime
What buyers praise and complain about, mined from review topics.Top return reasons
Common questions
- Is slime profitable to sell on Amazon Singapore?
- The niche generates $5K/yr across 19 tracked products. 90-day search growth is +16.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the slime niche?
- 13 brands and 17 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 79% of demand.
- What does it cost to enter the slime niche?
- Listings span $10.33–$48.01; the average listing price is $31.41 (sweet spot $15–$100). The average incumbent carries 2,696 reviews — the moat a new listing must climb.