Slime
FailShoppers spend an estimated $5K a year here, so Slime is a Fail.
- Flapen Score
- 43 / 100Top 17% of 118 Toys niches · +8 vs the category median of 3543
- Market size
- $5K/yr19K searches / yr
- 90-day growth
- +16.3%search demand this quarter
- Competition
- 61%top-5 click share · 13 brands · 17 sellers
Flapen Score
Slime against its category
The dotted line is the Toys average. Past it, Slime is stronger. Inside it, weaker.
Market
The Slime market on Amazon at a glance
Shoppers on Amazon Singapore searched for Slime 19K times last year and spent an estimated $5K. The top 5 brands take 79% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.
- Searches, last 12 months
- 19K
- Growth, 90 days vs prior 90
- +16.3%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $5Ka year
- Top search term
- slime14K searches a year
02 · Price
A sale here is worth $31.41.
Listings sell for $31.41 on average, from $10.33 to $48.01. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $31.41 that is $0 to $3K a year per listing.
- Average price
- $31.41inside the $15 to $100 sweet spot
- Price range
- $10.33–$48.01
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
21% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #44 within Toys. It carries 2,696 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 21%
- Prime listings
- 95%
- Out of stock, average day
- 12.3%
- Average rank
- #44in Toys
- Average rating
- 4.53 starsAmazon Singapore average 4.47 stars
- Average reviews
- 2,696per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Slime products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SQUISHMALLOWS Original Ultimate Slime MixIns 10-Pack Glitter & Cloud Slime 8 Fun Slime Add Ins Pre-Made Slime for Kids Crunchy Slime Slime Bulk Great 6 Year Old Toys Super Soft Sludge Toy
- Price
- $23.45
- Rating
- 4.7/5
- Reviews
- 1,115
- Age
- 2y ago

Elmers Collection Slime Kit - Glow In The Dark Metallic and Confetti Magical Liquids Slime Activator Translucent Metallic and Clear Glue - 6 Count
- Price
- $33.57
- Rating
- 4.6/5
- Reviews
- 3,642
- Age
- 6y ago

Gui Gui Twin Pack Bundle The Most Beautiful Slime Ever Made by You Level Up Your Slime with a Major Glow-UP 2 Different Scented Slimes with 2 Amazing Textures Clear & Gloss - eCom Packaging
- Price
- $33.16
- Rating
- 4.3/5
- Reviews
- 349
- Age
- 1y ago

Elmers Fluffy Slime Kit | Slime Supplies Include Translucent Color Glue Glitter Glue Fluffy Slime Activator 4 Count
- Price
- $19.94
- Rating
- 4.4/5
- Reviews
- 6,161
- Age
- 5y ago

7 Pack Cake Butter Slime Kits Soft and Non-Sticky Slime Kit Party Favors for Girls and Boys
- Price
- $18.91
- Rating
- 4.2/5
- Reviews
- 3,237
- Age
- 5y ago
Trending
estimated 90-day click momentum
Peeokuo Slime Kit - 108Pcs Slime Making Kit for Girls Boys Kids Art Craft Crystal Clear Slime Glitter Slime Charms Fishbowl Beads Girls Toys Gifts for Kids Age 3+ Year Old
- Price
- $45.96
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Slime Mart Small Bag by ZURU Compound Slime Toy Arts & Crafts for Kids and Kidults Soft Slime Making Kit - Slime Kit for Girls Ages 6-10 - Fun Gift Idea for Boys Girls - Fidget Toys - Sensory Toys
- Price
- $36.72
- Rating
- 4.6/5
- Reviews
- 159
- Age
- 1y ago

7 Pack Cake Butter Slime Kits Soft and Non-Sticky Slime Kit Party Favors for Girls and Boys
- Price
- $18.91
- Rating
- 4.2/5
- Reviews
- 3,237
- Age
- 5y ago

Galt Toys Science Lab 1004861
- Price
- $34.58
- Rating
- 4.5/5
- Reviews
- 4,903
- Age
- 9y ago

12 Use Mega Play Pack from Zimpli Kids 3 x Gelli Play 3 x Slime Play 3 x Snoball Play & 3 x Crackle Baff Childrens Sensory Play Toy Educational Learning Activity DIY Creative Toy
- Price
- $19.74
- Rating
- 4.4/5
- Reviews
- 712
- Age
- 5y ago
Newest
by launch date
Gui Gui Twin Pack Bundle The Most Beautiful Slime Ever Made by You Level Up Your Slime with a Major Glow-UP 2 Different Scented Slimes with 2 Amazing Textures Clear & Gloss - eCom Packaging
- Price
- $33.16
- Rating
- 4.3/5
- Reviews
- 349
- Age
- 1y ago

Elmers Fruity Fusion Slime Kit Includes Elmers Clear Glue Magical Liquid Slime Activator Clay Color Pigments Scents Mixing Bowl Spoon 20 Piece Kit
- Price
- $46.88
- Rating
- 4.7/5
- Reviews
- 197
- Age
- 1y ago

Slime Mart Small Bag by ZURU Compound Slime Toy Arts & Crafts for Kids and Kidults Soft Slime Making Kit - Slime Kit for Girls Ages 6-10 - Fun Gift Idea for Boys Girls - Fidget Toys - Sensory Toys
- Price
- $36.72
- Rating
- 4.6/5
- Reviews
- 159
- Age
- 1y ago

Funewest Mini Ice Cream Slime Kit for Girls Fluffy Butter Slime Making Kit Cloud and Foam Slime DIY Slime Kit with 40+ Pieces for Ages 8-12 Fun Gift Idea for Christmas & Easter
- Price
- $39.01
- Rating
- 4.3/5
- Reviews
- 859
- Age
- 1y ago

Peeokuo Slime Kit - 108Pcs Slime Making Kit for Girls Boys Kids Art Craft Crystal Clear Slime Glitter Slime Charms Fishbowl Beads Girls Toys Gifts for Kids Age 3+ Year Old
- Price
- $45.96
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
17
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 100%
Open market
17%
- Squishmallows29%
- Elmer's28%
- Gui Gui9%
- zoneway7%
- Horizon Group USA6%
- ZIMPLI4%
- Open — no brand owns it (7 brands, 17%)
Demand
Slime search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Slime
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
4 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Slime questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









