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Slime

Fail

Shoppers spend an estimated $5K a year here, so Slime is a Fail.

Flapen Score
43
43 / 100
Top 17% of 118 Toys niches · +8 vs the category median of 35
Market size
$5K/yr19K searches / yr
90-day growth
+16.3%search demand this quarter
Competition
61%top-5 click share · 13 brands · 17 sellers

Flapen Score

Slime against its category

The dotted line is the Toys average. Past it, Slime is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slime market on Amazon at a glance

Shoppers on Amazon Singapore searched for Slime 19K times last year and spent an estimated $5K. The top 5 brands take 79% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+16.3%
Conversion, latest week
0.8%
Market size, estimated
$5Ka year
Top search term
slime14K searches a year

02 · Price

A sale here is worth $31.41.

Listings sell for $31.41 on average, from $10.33 to $48.01. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $31.41 that is $0 to $3K a year per listing.

Average price
$31.41inside the $15 to $100 sweet spot
Price range
$10.33–$48.01
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

21% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #44 within Toys. It carries 2,696 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
95%
Out of stock, average day
12.3%
Average rank
#44in Toys
Average rating
4.53 starsAmazon Singapore average 4.47 stars
Average reviews
2,696per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Slime products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

17

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

17%

  • Brand 129%
  • Brand 228%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (7 brands, 17%)

Demand

Slime search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Slime

We read the reviews and the return reasons for every product selling here.

<0.1%of orders come back, a rate Amazon rounds to zero

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

Keep looking

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FAQ

Common Slime questions

Answered from the same tracked data.