Sanrio
FailShoppers spend an estimated $10K a year here, so Sanrio is a Fail.
- Flapen Score
- 43 / 100Top 17% of 118 Toys niches · +8 vs the category median of 3543
- Market size
- $10K/yr160K searches / yr
- 90-day growth
- -0.1%search demand this quarter
- Competition
- 55%top-5 click share · 14 brands · 11 sellers
Flapen Score
Sanrio against its category
The dotted line is the Toys average. Past it, Sanrio is stronger. Inside it, weaker.
Market
The Sanrio market on Amazon at a glance
Shoppers on Amazon Singapore searched for Sanrio 160K times last year and spent an estimated $10K. The top 5 brands take 71% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.
- Searches, last 12 months
- 160K
- Growth, 90 days vs prior 90
- -0.1%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $10Ka year
- Top search term
- sanrio89K searches a year
02 · Price
A sale here is worth $24.98.
Listings sell for $24.98 on average, from $7.56 to $59.03. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $24.98 that is $0 to $2K a year per listing.
- Average price
- $24.98inside the $15 to $100 sweet spot
- Price range
- $7.56–$59.03
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.6%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
9% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 21.9% of listings are out of stock. The average listing ranks #73 within Toys. It carries 167 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 9%
- Prime listings
- 91%
- Out of stock, average day
- 21.9%
- Average rank
- #73in Toys
- Average rating
- 4.39 starsAmazon Singapore average 4.47 stars
- Average reviews
- 167per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Sanrio products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hanayama Tubelet Sanrio Characters
- Price
- $24.63
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

sanrio characters aqua nail studio
- Price
- $23.59
- Rating
- 4.2/5
- Reviews
- 110
- Age
- 6y ago

Sanrio 769614 FriXion Ball Knock Set of 3 Cinnamorol Polycarbonate Ball Diameter: 0.02 inches (0.5 mm) Color: Black Knock Type
- Price
- $12.41
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 11mo ago

Takara Tomy Sanrio Characters
- Price
- $50.81
- Rating
- 4.2/5
- Reviews
- 139
- Age
- 1y ago

Nakajima Corporation Sanrio Characters Matcha Kimono Hello Kitty Mascot 204233-24 H 12 x W 9 D 6 cm
- Price
- $17.87
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago
Trending
estimated 90-day click momentum
Sanrio 153745 Kids Shorts Set of 3 Hello Kitty 47.2 inches (120 cm) 100% Cotton With Your Name
- Price
- $19.24
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 1y ago

Sanrio 153753 Kids Shorts Set of 3 Hello Kitty Apple 51.2 inches (130 cm) 100% Cotton With Your Name
- Price
- $19.10
- Rating
- 4.7/5
- Reviews
- 77
- Age
- 1y ago

Silver Buffalo Sanrio Hello Kitty and Friends Kuromi Cherry Hearts Water Bottle with Screw Lid 28 Ounces Sanrio Kuromi 28oz
- Price
- $17.48
- Rating
- 4.6/5
- Reviews
- 725
- Age
- 2y ago

Horizon Group USA Hello Kitty and Friends Sparkling Nail Art Kit DIY Hello Kitty Nails Kids Nail Polish Set for Girls Kids Makeup Set & Toy for Girls Age 6+ Hello Kitty and Friends Nail Stickers
- Price
- $20.01
- Rating
- 4.6/5
- Reviews
- 200
- Age
- 2y ago

Sanrio 307741 Hello Kitty Blue Rose (Dyed) Rice Bowl Mug Pot 3-Piece Set (Presentation Box)
- Price
- $28.38
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 11y ago
Newest
by launch date
Takara Tomy Funshot Hello Kitty
- Price
- $50.65
- Rating
- 4.0/5
- Reviews
- 65
- Age
- 11mo ago

Sanrio 769614 FriXion Ball Knock Set of 3 Cinnamorol Polycarbonate Ball Diameter: 0.02 inches (0.5 mm) Color: Black Knock Type
- Price
- $12.41
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 11mo ago

Sanrio Hello Kitty Edgy Ribbon Goods Miscellaneous Goods Tableware White Approx. 3.5 x 3.9 inches (9 x 10 cm) 11.5 fl oz (340 ml) SAN4800
- Price
- $15.93
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 11mo ago

Agatsuma Sanrio Characters Guessing Character DIY Glitter Deco Bead Maker (For Ages 6 and Up)
- Price
- $34.64
- Rating
- 3.9/5
- Reviews
- 51
- Age
- 1y ago

Sanrio 639885 Secret Puppet Mascot (Dreamy) My Sweet Piano Polyester Steel Recommended Age: 6 and Up
- Price
- $10.55
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
11
Est. top-5 brand share
71%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 97%
Open market
23%
- Sanrio23%
- Hanayama18%
- EPOCH13%
- タカラトミー(TAKARA TOMY)11%
- nakajimacorporation6%
- 金正陶器(Kaneshotouki)6%
Demand
Sanrio search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4× · 11 of 12 months tracked
Search terms
Top Sanrio search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sanrio89K/yr
- hello kitty53K/yr
- sanrio サンリオ19K/yr
Reviews and returns
What reviews say buyers love and hate about Sanrio
We read the reviews and the return reasons for every product selling here.
“it is better than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
5 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sanrio questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









