sanrio
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.98avg listing price — sweet spot $15–$100
Review moat
Great167.23avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.56–$59.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 160K searches
According to Flapen's Amazon Singapore niche tracking, sanrio is a $10K/yr Amazon Singapore market (160K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sanrio market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $12K–$19K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #73
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 9%
- Out of stock
- 21.9%
- Avg brand age
- 37 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
11
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
23%
- Sanrio23%
- Hanayama18%
- EPOCH13%
- タカラトミー(TAKARA TOMY)11%
- nakajimacorporation6%
- 金正陶器(Kaneshotouki)6%
Demand
Weekly Amazon search volume, last 47 weeks — -0.1% search growth over the last 90 days.Top sanrio search terms
- sanrio89K/yr
- hello kitty53K/yr
- sanrio サンリオ19K/yr
Top sanrio products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hanayama Tubelet Sanrio Characters
Hanayama$24.630.0★0 rev
sanrio characters aqua nail studio
EPOCH$23.594.2★110 rev
Sanrio 769614 FriXion Ball Knock Set of 3 Cinnamorol Polycarbonate Ball Diameter: 0.02 inches (0.5 mm) Color: Black Knock Type
Sanrio$12.414.7★83 rev
Takara Tomy Sanrio Characters
タカラトミー(TAKARA TOMY)$50.814.2★139 rev
Nakajima Corporation Sanrio Characters Matcha Kimono Hello Kitty Mascot 204233-24 H 12 x W 9 D 6 cm
nakajimacorporation$17.875.0★2 rev
Newest
by launch date
Takara Tomy Funshot Hello Kitty
タカラトミー(TAKARA TOMY)$50.6565 rev
Sanrio 769614 FriXion Ball Knock Set of 3 Cinnamorol Polycarbonate Ball Diameter: 0.02 inches (0.5 mm) Color: Black Knock Type
Sanrio$12.4183 rev
Sanrio Hello Kitty Edgy Ribbon Goods Miscellaneous Goods Tableware White Approx. 3.5 x 3.9 inches (9 x 10 cm) 11.5 fl oz (340 ml) SAN4800
サンアート$15.936 rev
Agatsuma Sanrio Characters Guessing Character DIY Glitter Deco Bead Maker (For Ages 6 and Up)
アガツマ$34.6451 rev
Sanrio 639885 Secret Puppet Mascot (Dreamy) My Sweet Piano Polyester Steel Recommended Age: 6 and Up
Sanrio$10.559 rev
Trending
90-day click momentum
Sanrio 153745 Kids Shorts Set of 3 Hello Kitty 47.2 inches (120 cm) 100% Cotton With Your Name
Sanrio$19.244.3★
Sanrio 153753 Kids Shorts Set of 3 Hello Kitty Apple 51.2 inches (130 cm) 100% Cotton With Your Name
Sanrio$19.104.7★
Silver Buffalo Sanrio Hello Kitty and Friends Kuromi Cherry Hearts Water Bottle with Screw Lid 28 Ounces Sanrio Kuromi 28oz
Silver Buffalo$17.484.6★
Horizon Group USA Hello Kitty and Friends Sparkling Nail Art Kit DIY Hello Kitty Nails Kids Nail Polish Set for Girls Kids Makeup Set & Toy for Girls Age 6+ Hello Kitty and Friends Nail Stickers
Horizon Group USA$20.014.6★
Sanrio 307741 Hello Kitty Blue Rose (Dyed) Rice Bowl Mug Pot 3-Piece Set (Presentation Box)
金正陶器(Kaneshotouki)$28.384.4★
What buyers say about sanrio
What buyers praise and complain about, mined from review topics.What buyers love
“it is better than expected”
“And the fact that it comes with a beautiful giving box”
Top return reasons
Common questions
- Is sanrio profitable to sell on Amazon Singapore?
- The niche generates $10K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the sanrio niche?
- 14 brands and 11 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 71% of demand.
- What does it cost to enter the sanrio niche?
- Listings span $7.56–$59.03; the average listing price is $24.98 (sweet spot $15–$100). The average incumbent carries 167 reviews — the moat a new listing must climb.