Transformers
FailThe top 5 brands take 100% of clicks, so Transformers is a Fail.
- Flapen Score
- 43 / 100Top 17% of 118 Toys niches · +8 vs the category median of 3543
- Market size
- $24K/yr341K searches / yr
- 90-day growth
- +19.8%search demand this quarter
- Competition
- 35%top-5 click share · 2 brands · 10 sellers
Flapen Score
Transformers against its category
The dotted line is the Toys average. Past it, Transformers is stronger. Inside it, weaker.
Market
The Transformers market on Amazon at a glance
Shoppers on Amazon Singapore searched for Transformers 341K times last year and spent an estimated $24K. All 2 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 341K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.
- Searches, last 12 months
- 341K
- Growth, 90 days vs prior 90
- +19.8%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $24Ka year
- Top search term
- transformers245K searches a year
02 · Price
A sale here is worth $42.29.
Listings sell for $42.29 on average, from $12.90 to $117.19. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $42.29 that is $0 to $4K a year per listing.
- Average price
- $42.29inside the $15 to $100 sweet spot
- Price range
- $12.90–$117.19
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 1.9%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #639 within Toys. It carries 602 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 100%
- Out of stock, average day
- 10.8%
- Average rank
- #639in Toys
- Average rating
- 4.66 starsAmazon Singapore average 4.47 stars
- Average reviews
- 602per listing
- Listings tracked
- 39
04 · Newcomers
0 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 18
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Transformers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
2 falling
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
35%
Top 20: 75%
Open market
0%
- Brand 197%
- Brand 23%
Demand
Transformers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov · busiest ÷ quietest = 2.2× · 10 of 12 months tracked
Search terms
Top Transformers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- transformers245K/yr
- transformers studio series35K/yr
- transformers age of the primes16K/yr
- transformer12K/yr
- optimus prime9K/yr
- transformers toys4K/yr
- transformers studio series 867K/yr
- hasbro transformers2K/yr
- transformers legacy2K/yr
- transformers optimus prime2K/yr
Reviews and returns
What reviews say buyers love and hate about Transformers
We read the reviews and the return reasons for every product selling here.
“quality is quite bad”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Transformers questions
Answered from the same tracked data.









