Mario
FailShoppers spend an estimated $0 a year here, so Mario is a Fail.
- Flapen Score
- 42 / 100Top 21% of 118 Toys niches · +7 vs the category median of 3542
- Market size
- $0/yr15K searches / yr
- 90-day growth
- +33.1%search demand this quarter
- Competition
- 66%top-5 click share · 10 brands · 25 sellers
Flapen Score
Mario against its category
The dotted line is the Toys average. Past it, Mario is stronger. Inside it, weaker.
Market
The Mario market on Amazon at a glance
Shoppers on Amazon Singapore searched for Mario 15K times last year and spent an estimated $0. The top 5 brands take 75% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 15K
- Growth, 90 days vs prior 90
- +33.1%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- mario9K searches a year
02 · Price
A sale here is worth $27.26.
Listings sell for $27.26 on average, from $14.87 to $52.34. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $27.26 that is $0 to $3K a year per listing.
- Average price
- $27.26inside the $15 to $100 sweet spot
- Price range
- $14.87–$52.34
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.8%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
7% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #226 within Toys. It carries 8,672 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 7%
- Prime listings
- 100%
- Out of stock, average day
- 5.9%
- Average rank
- #226in Toys
- Average rating
- 4.56 starsAmazon Singapore average 4.47 stars
- Average reviews
- 8,672per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Mario products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Epoch Super Mario Big Adventure Game DX Bowser Castle and 7 Traps 29x27.4x15.8cm
- Price
- $31.55
- Rating
- 3.8/5
- Reviews
- 481
- Age
- 9y ago

Super Mario Money Bank - Officially Licensed Nintendo Money Bank Gift for Mario Bros Fans 18 cm (7)
- Price
- $28.56
- Rating
- 4.6/5
- Reviews
- 1,563
- Age
- 6y ago

Epoch Games Super Mario Blow Up! Shaky Tower Balancing Game Tabletop Skill and Action Game with Collectible Super Mario Action Figures
- Price
- $27.57
- Rating
- 4.5/5
- Reviews
- 12,784
- Age
- 6y ago

Monopoly Junior Super Mario Edition Board Game Fun Kids Game Ages 5 and Up Explore the Mushroom Kingdom as Mario Peach Yoshi or Luigi
- Price
- $28.38
- Rating
- 4.7/5
- Reviews
- 2,516
- Age
- 4y ago

Hasbro Gaming Jenga: Super Mario Edition Game Block Stacking Tower Game for Super Mario Fans Aged 8 and Up
- Price
- $21.42
- Rating
- 4.6/5
- Reviews
- 3,413
- Age
- 5y ago
Trending
estimated 90-day click momentum
Super Mario Money Bank - Officially Licensed Nintendo Money Bank Gift for Mario Bros Fans 18 cm (7)
- Price
- $28.56
- Rating
- 4.6/5
- Reviews
- 1,563
- Age
- 6y ago

Epoch Games Super Mario Blow Up! Shaky Tower Balancing Game Tabletop Skill and Action Game with Collectible Super Mario Action Figures
- Price
- $27.57
- Rating
- 4.5/5
- Reviews
- 12,784
- Age
- 6y ago

Monopoly Junior Super Mario Edition Board Game Fun Kids Game Ages 5 and Up Explore the Mushroom Kingdom as Mario Peach Yoshi or Luigi
- Price
- $28.38
- Rating
- 4.7/5
- Reviews
- 2,516
- Age
- 4y ago

Epoch Games Super Mario Piranha Plant Escape! Tabletop Action Game for Ages 4+ with 2 Collectible Super Mario Action Figures
- Price
- $25.67
- Rating
- 4.5/5
- Reviews
- 5,341
- Age
- 6y ago

Hasbro Gaming Jenga: Super Mario Edition Game Block Stacking Tower Game for Super Mario Fans Aged 8 and Up
- Price
- $21.42
- Rating
- 4.6/5
- Reviews
- 3,413
- Age
- 5y ago
Newest
by launch date
Zygomatic Dobble Super Mario Family Game Card Game 2-8 Players From 6+ Years 15 Minutes German Multilingual
- Price
- $28.70
- Rating
- 4.8/5
- Reviews
- 350
- Age
- 1y ago

LEGO Super Mario: Mario Kart Standard Kart 72032 Car Toy Playset for Kids Nintendo Collectible Racing Adventure Independent Play (174 Pieces)
- Price
- $19.99
- Rating
- 4.8/5
- Reviews
- 8,390
- Age
- 1y ago

LEGO Super Mario: Mario Kart Baby Mario vs. Baby Luigi Toy Playset 72034 2 Collectible Nintendo Figures 2 Buildable Cars (321 Pieces)
- Price
- $29.52
- Rating
- 4.8/5
- Reviews
- 8,390
- Age
- 1y ago

LEGO Super Mario Adventures with Interactive LEGO Mario 71439 Vehicle Playset Yoshi Toy (218 Pieces)
- Price
- $52.34
- Rating
- 4.8/5
- Reviews
- 8,390
- Age
- 1y ago

スーパーマリオ Super Mario Foam Soap Dispenser 16.9 fl oz (500 ml) Yellow
- Price
- $17.46
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
25
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
16%
- EPOCH22%
- Paladone16%
- EPOCH Games15%
- LEGO12%
- Monopoly11%
- Hasbro Gaming9%
- Open — no brand owns it (4 brands, 16%)
Demand
Mario search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Oct, Nov · busiest ÷ quietest = 2.8× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Mario
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mario questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









