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Mario

a small market ($0/yr) — Mario doesn't clear our bar today.

Flapen Score

42
Skip it

Top 21% of 118 Toys niches · +7 vs the category median of 35

Market size 0Growth 58Conversion 0Competition 32Returns 96Price range 95Avg price 95Brand share 50Review moat 22Quality gap 32
This niche Category average · 118 niches

Is Mario profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Mario is a $0/yr Amazon Singapore market (15K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 42/100.

Mario: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +33.1% over the last 90 days and 0.0% of searches end in a purchase.

$0

revenue / yr

Units sold / yr250
Search volume / yr+33.1%15K
Conversion rate0.0%
Avg price$27.26

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers10 · 25
Top-5 product click share66%
Open market25%
Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement7%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews8,672

Top Mario products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

$0$0$0$0$01001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

25

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

16%

  • EPOCH22%
  • Paladone16%
  • EPOCH Games15%
  • LEGO12%
  • Monopoly11%
  • Hasbro Gaming9%
  • Open — no brand owns it (4 brands, 16%)

Mario demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume15KCVR0.0%Products14Brands10Top 5 Brands75%OOS Rate5.9%Rating4.6★Reviews8,672Avg BSR#226
800600Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26

Mario return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Material Quality
50%
2Quality-Overall
50%

Common Mario questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mario 42/100 on Amazon Singapore — Skip it. The niche generates $0/yr across 14 tracked products. Search demand moved +33.1% over the last 90 days.
Mario sells for $27.26 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $14.87–$52.34. The average incumbent carries 8,672 reviews — the moat a new listing must climb.

Best Flapen score

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