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Warhammer

Fail

The top 5 brands take 100% of clicks, so Warhammer is a Fail.

Flapen Score
28
28 / 100
Ranks 92 of 118 Toys niches · −7 vs the category median of 35
Market size
$7K/yr22K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
71%top-5 click share · 1 brands · 4 sellers

Flapen Score

Warhammer against its category

The dotted line is the Toys average. Past it, Warhammer is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Warhammer market on Amazon at a glance

Shoppers on Amazon Singapore searched for Warhammer 22K times last year and spent an estimated $7K. One brand takes every click. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
0.3%
Market size, estimated
$7Ka year
Top search term
warhammer16K searches a year

02 · Price

A sale here is worth $122.49.

Listings sell for $122.49 on average, from $52.01 to $232.71. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $122.49 that is $0 to $12K a year per listing.

Average price
$122.49above the $15 to $100 sweet spot
Price range
$52.01–$232.71
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #370 within Toys. It carries 420 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
16.3%
Average rank
#370in Toys
Average rating
4.69 starsAmazon Singapore average 4.47 stars
Average reviews
420per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Warhammer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Warhammer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 2.2× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Warhammer

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Advertised Vs Actual Product”
<0.1%of orders come back, a rate Amazon rounds to zero
“Otherwise, the product is great as advertised”
A buyer, on “Advertised Vs Actual Product”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

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FAQ

Common Warhammer questions

Answered from the same tracked data.