Playdoh
FailThe top 5 brands take 100% of clicks, so Playdoh is a Fail.
- Flapen Score
- 38 / 100Top 34% of 118 Toys niches · +3 vs the category median of 3538
- Market size
- $8K/yr29K searches / yr
- 90-day growth
- +8.5%search demand this quarter
- Competition
- 42%top-5 click share · 3 brands · 12 sellers
Flapen Score
Playdoh against its category
The dotted line is the Toys average. Past it, Playdoh is stronger. Inside it, weaker.
Market
The Playdoh market on Amazon at a glance
Shoppers on Amazon Singapore searched for Playdoh 29K times last year and spent an estimated $8K. All 3 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- +8.5%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $8Ka year
- Top search term
- playdoh21K searches a year
02 · Price
A sale here is worth $16.42.
Listings sell for $16.42 on average, from $4.60 to $36.11. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $16.42 that is $0 to $2K a year per listing.
- Average price
- $16.42inside the $15 to $100 sweet spot
- Price range
- $4.60–$36.11
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.5%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
19% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #22 within Toys. It carries 11,491 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 100%
- Out of stock, average day
- 7.1%
- Average rank
- #22in Toys
- Average rating
- 4.70 starsAmazon Singapore average 4.47 stars
- Average reviews
- 11,491per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Playdoh products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
42%
Top 20: 91%
Open market
0%
- Brand 187%
- Brand 210%
- Brand 32%
Demand
Playdoh search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Playdoh
We read the reviews and the return reasons for every product selling here.
“also exercise their imagination”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
5 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Playdoh questions
Answered from the same tracked data.