Playdoh
brand-locked demand (top 5 brands take 100% of clicks) — Playdoh doesn't clear our bar today.
Flapen Score
Top 34% of 118 Toys niches · +3 vs the category median of 35
Is Playdoh profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Playdoh is a $8K/yr Amazon Singapore market (29K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Playdoh: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +8.5% over the last 90 days and 1.6% of searches end in a purchase.
$8K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 27 products
Top Playdoh products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Play-Doh Swirlin Smoothies Blender Playset Modeling Compound Craft Kit Kitchen Toy for Kids Ages 3+ Multicolor Imagination Toy Great Gift
- Price
- $12.69
- Rating
- 4.6/5
- Reviews
- 44,012
- Age
- 2y ago
Play-Doh Ultimate Color Collection 65-Pack of Modeling Compound for Kids 3 Years and Up Non-Toxic 1-Ounce Fun Size Cans Includes Sapphire Sparkle Confetti Metallic Colors and Color Burst
- Price
- $25.27
- Rating
- 4.8/5
- Reviews
- 5,730
- Age
- 5y ago
Play-Doh 8-Pack Rainbow Non-Toxic Modeling Compound with 8 Colors
- Price
- $8.11
- Rating
- 4.6/5
- Reviews
- 1,793
- Age
- 5y ago
Play-Doh Starter Set
- Price
- $7.19
- Rating
- 4.7/5
- Reviews
- 9,791
- Age
- 11y ago
Play-Doh 20 Pack Multicolor Magic Value Set 2.5 Lbs Assorted Colors 2-Ounce Cans Kids Party Favors Preschool Toys for 2 Year Old Girls and Boys and Up
- Price
- $13.50
- Rating
- 4.7/5
- Reviews
- 3
- Age
- 2y ago
Trending
90-day click momentum
Play-Doh Ultimate Fun Factory Great First Play-Doh Set Multipack Set for Kids 3 Years and Up 47 Tools 12 Non-Toxic Colors (Amazon Exclusive)
- Price
- $32.54
- Rating
- 4.7/5
- Reviews
- 5,317
- Age
- 6y ago
Play-Doh Modeling Compound 36-Pack Case of Colors (Amazon Exclusive) Non-Toxic Assorted Colors 3-Ounce Cans
- Price
- $36.11
- Rating
- 4.8/5
- Reviews
- 27,619
- Age
- 11y ago
Play-Doh Kitchen Creations Magical Mixer Playset Toy Mixer with Play Kitchen Accessories Arts and Crafts Imagination Toy for Boys & Girls Ages 3+
- Price
- $16.71
- Rating
- 4.6/5
- Reviews
- 44,012
- Age
- 3y ago
Play-Doh Ultimate Color Collection 65-Pack of Modeling Compound for Kids 3 Years and Up Non-Toxic 1-Ounce Fun Size Cans Includes Sapphire Sparkle Confetti Metallic Colors and Color Burst
- Price
- $25.27
- Rating
- 4.8/5
- Reviews
- 5,730
- Age
- 5y ago
Play-Doh Handout 42-Pack of 1-Ounce Non-Toxic Modeling Compound for Kid Party Favors Halloween Trick or Treat Classroom Prizes School Supplies Assorted Colors Ages 2 and Up (Amazon Exclusive)
- Price
- $18.17
- Rating
- 4.9/5
- Reviews
- 16,963
- Age
- 5y ago
Newest
by launch date
Play-Doh 5 Pack Back to School Set 3 Ounce Cans Preschool Toys for Kids 2+ Classroom Prizes Modeling Compound Arts & Crafts Toys Gift for Kids
- Price
- $4.98
- Rating
- 4.8/5
- Reviews
- 376
- Age
- 1y ago
Play-Doh Cupcake Tower Playset 15 Toy Kitchen Accessories Play Food Arts & Crafts for Kids 3+
- Price
- $17.18
- Rating
- 4.6/5
- Reviews
- 44,012
- Age
- 1y ago
Play-Doh Barbie Hearts and Hair Set Make Doll Clothes with Modeling Compound & 10 Fashion Accessories Arts & Crafts for Toys for Girls & Boys 5+ Pretend Play Toy Christmas Gifts
- Price
- $18.91
- Rating
- 4.7/5
- Reviews
- 123
- Age
- 1y ago
Play-Doh Mini Safari Set Arts & Crafts Animal Toys for Kids 3+ Preschool Toy Gift for Kids
- Price
- $4.66
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Play-Doh Blooming Flower Garden Toy Playset Nature Pretend Play Kids Arts & Crafts Ages 3+ Imagination Toys for Boys & Girls Gift for Kids
- Price
- $18.24
- Rating
- 4.7/5
- Reviews
- 1,616
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
3 flat
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
42%
Top 20: 91%
Open market
0%
- Play-Doh87%
- Hasbro10%
- My Little Pony2%
Playdoh demand & seasonality
Weekly search volume, with the niche's key stats alongside.
What reviews say buyers love and hate about Playdoh
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“also exercise their imagination”
“Nice toy for small children”
Playdoh return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Playdoh questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
