playdoh
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$16.42avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.60–$36.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad11,491.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$8K$8K/yr · 29K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, playdoh is a $8K/yr Amazon Singapore market (29K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
playdoh market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $16K–$21K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 19%
- Out of stock
- 7.1%
- Avg brand age
- 74 months
- Avg seller age
- 65 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
42%
Top 20: 91%
Open market
0%
- Play-Doh87%
- Hasbro10%
- My Little Pony2%
Demand
Weekly Amazon search volume, last 12 weeks — +8.5% search growth over the last 90 days.Top playdoh products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Play-Doh Swirlin Smoothies Blender Playset Modeling Compound Craft Kit Kitchen Toy for Kids Ages 3+ Multicolor Imagination Toy Great Gift
Play-Doh$12.694.6★44,012 rev
Play-Doh Ultimate Color Collection 65-Pack of Modeling Compound for Kids 3 Years and Up Non-Toxic 1-Ounce Fun Size Cans Includes Sapphire Sparkle Confetti Metallic Colors and Color Burst
Play-Doh$25.274.8★5,730 rev
Play-Doh 8-Pack Rainbow Non-Toxic Modeling Compound with 8 Colors
Hasbro$8.114.6★1,793 rev
Play-Doh Starter Set
Play-Doh$7.194.7★9,791 rev
Play-Doh 20 Pack Multicolor Magic Value Set 2.5 Lbs Assorted Colors 2-Ounce Cans Kids Party Favors Preschool Toys for 2 Year Old Girls and Boys and Up
Play-Doh$13.504.7★3 rev
Newest
by launch date
Play-Doh 5 Pack Back to School Set 3 Ounce Cans Preschool Toys for Kids 2+ Classroom Prizes Modeling Compound Arts & Crafts Toys Gift for Kids
Play-Doh$4.98376 rev
Play-Doh Cupcake Tower Playset 15 Toy Kitchen Accessories Play Food Arts & Crafts for Kids 3+
Play-Doh$17.1844,012 rev
Play-Doh Barbie Hearts and Hair Set Make Doll Clothes with Modeling Compound & 10 Fashion Accessories Arts & Crafts for Toys for Girls & Boys 5+ Pretend Play Toy Christmas Gifts
Play-Doh$18.91123 rev
Play-Doh Mini Safari Set Arts & Crafts Animal Toys for Kids 3+ Preschool Toy Gift for Kids
Play-Doh$4.661 rev
Play-Doh Blooming Flower Garden Toy Playset Nature Pretend Play Kids Arts & Crafts Ages 3+ Imagination Toys for Boys & Girls Gift for Kids
Play-Doh$18.241,616 rev
Trending
90-day click momentum
Play-Doh Ultimate Fun Factory Great First Play-Doh Set Multipack Set for Kids 3 Years and Up 47 Tools 12 Non-Toxic Colors (Amazon Exclusive)
Hasbro$32.544.7★
Play-Doh Modeling Compound 36-Pack Case of Colors (Amazon Exclusive) Non-Toxic Assorted Colors 3-Ounce Cans
Play-Doh$36.114.8★
Play-Doh Kitchen Creations Magical Mixer Playset Toy Mixer with Play Kitchen Accessories Arts and Crafts Imagination Toy for Boys & Girls Ages 3+
Play-Doh$16.714.6★
Play-Doh Ultimate Color Collection 65-Pack of Modeling Compound for Kids 3 Years and Up Non-Toxic 1-Ounce Fun Size Cans Includes Sapphire Sparkle Confetti Metallic Colors and Color Burst
Play-Doh$25.274.8★
Play-Doh Handout 42-Pack of 1-Ounce Non-Toxic Modeling Compound for Kid Party Favors Halloween Trick or Treat Classroom Prizes School Supplies Assorted Colors Ages 2 and Up (Amazon Exclusive)
Play-Doh$18.174.9★
What buyers say about playdoh
What buyers praise and complain about, mined from review topics.What buyers love
“also exercise their imagination”
“Nice toy for small children”
Top return reasons
Common questions
- Is playdoh profitable to sell on Amazon Singapore?
- The niche generates $8K/yr across 27 tracked products. 90-day search growth is +8.5%. Flapen's verdict: Skip it (38/100).
- How competitive is the playdoh niche?
- 3 brands and 12 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the playdoh niche?
- Listings span $4.60–$36.11; the average listing price is $16.42 (sweet spot $15–$100). The average incumbent carries 11,491 reviews — the moat a new listing must climb.