Is scrabble profitable to sell on Amazon Singapore?

The niche generates $14K/yr across 10 tracked products. 90-day search growth is -3.0%. Flapen's verdict: Skip it (32/100).

How competitive is the scrabble niche?

4 brands and 10 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the scrabble niche?

Listings span $21.55–$225.29; the average listing price is $58.83 (sweet spot $15–$100). The average incumbent carries 6,817 reviews — the moat a new listing must climb.

scrabble

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Avg price

Great$58.83

avg listing price — sweet spot $15–$100

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Price range

Okay$21.55–$225.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-3.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,816.7

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$14K

$14K/yr · 7K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon Singapore niche tracking, scrabble is a $14K/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

scrabble market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $6K–$15K; units × avg price
Conversion rate: 3.3%
Avg BSR: #320
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 7.7%
Avg brand age: 125 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Hasbro Gaming49%
Winning Moves25%
WS Game Company14%
Mattel Games12%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 47 weeks — -3.0% search growth over the last 90 days.

Open Trend

Top scrabble products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Scrabble Board Game Classic Word Game for Kids Ages 8 and Up Fun Family Game for 2-4 Players The Classic Crossword Game

Hasbro Gaming$21.554.7★5,452 rev

Winning Moves Tile Lock Scrabble

Winning Moves$34.694.4★10,320 rev

Scrabble Deluxe Edition Game (Amazon Exclusive)

Hasbro Gaming$56.294.8★11,599 rev

Retro Series Scrabble 1949 Edition Game

Hasbro Gaming$33.834.8★4,830 rev

Scrabble Junior Game 120 Pieces

Hasbro Gaming$24.874.7★12,569 rev

Newest

by launch date

Mattel Games Scrabble Core Refresh: Board Game 4 Players Ages 12+

Mattel Games$35.49886 rev

2y ago

Scrabble Board Game Classic Word Game for Kids Ages 8 and Up Fun Family Game for 2-4 Players The Classic Crossword Game

Hasbro Gaming$21.555,452 rev

4y ago

Scrabble Deluxe Edition Game (Amazon Exclusive)

Hasbro Gaming$56.2911,599 rev

7y ago

WS Game Company Scrabble Deluxe Travel Edition - Word Game - Alphabet - 2 to 4 Players Ages 8 and Up

WS Game Company$62.751,764 rev

8y ago

Winning Moves Scrabble To Go Travel Edition Board Game for 2 to 4 Players Ages 8 and Up

Winning Moves$66.371,223 rev

10y ago

What buyers say about scrabble

What buyers praise and complain about, mined from review topics.

Top return reasons

Print Quality100%

Common questions

Is scrabble profitable to sell on Amazon Singapore?: The niche generates $14K/yr across 10 tracked products. 90-day search growth is -3.0%. Flapen's verdict: Skip it (32/100).
How competitive is the scrabble niche?: 4 brands and 10 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the scrabble niche?: Listings span $21.55–$225.29; the average listing price is $58.83 (sweet spot $15–$100). The average incumbent carries 6,817 reviews — the moat a new listing must climb.