Scrabble
brand-locked demand (top 5 brands take 100% of clicks) — Scrabble doesn't clear our bar today.
Flapen Score
Ranks 70 of 118 Toys niches · −3 vs the category median of 35
Is Scrabble profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Scrabble is a $14K/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.
Scrabble: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -3.0% over the last 90 days and 3.3% of searches end in a purchase.
$14K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 10 products
Top Scrabble products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Scrabble Board Game Classic Word Game for Kids Ages 8 and Up Fun Family Game for 2-4 Players The Classic Crossword Game
- Price
- $21.55
- Rating
- 4.7/5
- Reviews
- 5,452
- Age
- 4y ago
Winning Moves Tile Lock Scrabble
- Price
- $34.69
- Rating
- 4.4/5
- Reviews
- 10,320
- Age
- 13y ago
Scrabble Deluxe Edition Game (Amazon Exclusive)
- Price
- $56.29
- Rating
- 4.8/5
- Reviews
- 11,599
- Age
- 7y ago
Retro Series Scrabble 1949 Edition Game
- Price
- $33.83
- Rating
- 4.8/5
- Reviews
- 4,830
- Age
- 10y ago
Scrabble Junior Game 120 Pieces
- Price
- $24.87
- Rating
- 4.7/5
- Reviews
- 12,569
- Age
- 11y ago
Trending
90-day click momentumScrabble Junior Game 120 Pieces
- Price
- $24.87
- Rating
- 4.7/5
- Reviews
- 12,569
- Age
- 11y ago
Scrabble Deluxe Edition with Rotating Wooden Game Board
- Price
- $225.29
- Rating
- 4.7/5
- Reviews
- 3,463
- Age
- 17y ago
Winning Moves Scrabble To Go Travel Edition Board Game for 2 to 4 Players Ages 8 and Up
- Price
- $66.37
- Rating
- 4.5/5
- Reviews
- 1,223
- Age
- 10y ago
Winning Moves Tile Lock Scrabble
- Price
- $34.69
- Rating
- 4.4/5
- Reviews
- 10,320
- Age
- 13y ago
Mattel Junior Scrabble Board Game for 2-4 Players Ages 5 and Up
- Price
- $27.19
- Rating
- 4.6/5
- Reviews
- 16,061
- Age
- 13y ago
Newest
by launch date
Mattel Games Scrabble Core Refresh: Board Game 4 Players Ages 12+
- Price
- $35.49
- Rating
- 4.7/5
- Reviews
- 886
- Age
- 2y ago
Scrabble Board Game Classic Word Game for Kids Ages 8 and Up Fun Family Game for 2-4 Players The Classic Crossword Game
- Price
- $21.55
- Rating
- 4.7/5
- Reviews
- 5,452
- Age
- 4y ago
Scrabble Deluxe Edition Game (Amazon Exclusive)
- Price
- $56.29
- Rating
- 4.8/5
- Reviews
- 11,599
- Age
- 7y ago
WS Game Company Scrabble Deluxe Travel Edition - Word Game - Alphabet - 2 to 4 Players Ages 8 and Up
- Price
- $62.75
- Rating
- 4.5/5
- Reviews
- 1,764
- Age
- 8y ago
Winning Moves Scrabble To Go Travel Edition Board Game for 2 to 4 Players Ages 8 and Up
- Price
- $66.37
- Rating
- 4.5/5
- Reviews
- 1,223
- Age
- 10y ago
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 falling
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Hasbro Gaming49%
- Winning Moves25%
- WS Game Company14%
- Mattel Games12%
- Open — no brand owns it (0%)
Scrabble demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Scrabble return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Scrabble questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
