- Flapen Score
- 32 / 100Ranks 70 of 118 Toys niches · −3 vs the category median of 3532
- Market size
- $14K/yr7K searches / yr
- 90-day growth
- -3.0%search demand this quarter
- Competition
- 67%top-5 click share · 4 brands · 10 sellers
Flapen Score
Scrabble against its category
The dotted line is the Toys average. Past it, Scrabble is stronger. Inside it, weaker.
Market
The Scrabble market on Amazon at a glance
Shoppers on Amazon Singapore searched for Scrabble 7K times last year and spent an estimated $14K. All 4 brands take every click. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.
- Searches, last 12 months
- 7K
- Growth, 90 days vs prior 90
- -3.0%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $14Ka year
- Top search term
- scrabble7K searches a year
02 · Price
A sale here is worth $58.83.
Listings sell for $58.83 on average, from $21.55 to $225.29. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $58.83 that is $0 to $6K a year per listing.
- Average price
- $58.83inside the $15 to $100 sweet spot
- Price range
- $21.55–$225.29
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 1.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #320 within Toys. It carries 6,817 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #320in Toys
- Average rating
- 4.64 starsAmazon Singapore average 4.47 stars
- Average reviews
- 6,817per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 125 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 125 months
Products
Top Scrabble products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Scrabble Board Game Classic Word Game for Kids Ages 8 and Up Fun Family Game for 2-4 Players The Classic Crossword Game
- Price
- $21.55
- Rating
- 4.7/5
- Reviews
- 5,452
- Age
- 4y ago

Winning Moves Tile Lock Scrabble
- Price
- $34.69
- Rating
- 4.4/5
- Reviews
- 10,320
- Age
- 13y ago

Scrabble Deluxe Edition Game (Amazon Exclusive)
- Price
- $56.29
- Rating
- 4.8/5
- Reviews
- 11,599
- Age
- 7y ago

Retro Series Scrabble 1949 Edition Game
- Price
- $33.83
- Rating
- 4.8/5
- Reviews
- 4,830
- Age
- 10y ago

Scrabble Junior Game 120 Pieces
- Price
- $24.87
- Rating
- 4.7/5
- Reviews
- 12,569
- Age
- 11y ago
Trending
estimated 90-day click momentum
Scrabble Junior Game 120 Pieces
- Price
- $24.87
- Rating
- 4.7/5
- Reviews
- 12,569
- Age
- 11y ago

Scrabble Deluxe Edition with Rotating Wooden Game Board
- Price
- $225.29
- Rating
- 4.7/5
- Reviews
- 3,463
- Age
- 17y ago

Winning Moves Scrabble To Go Travel Edition Board Game for 2 to 4 Players Ages 8 and Up
- Price
- $66.37
- Rating
- 4.5/5
- Reviews
- 1,223
- Age
- 10y ago

Winning Moves Tile Lock Scrabble
- Price
- $34.69
- Rating
- 4.4/5
- Reviews
- 10,320
- Age
- 13y ago

Mattel Junior Scrabble Board Game for 2-4 Players Ages 5 and Up
- Price
- $27.19
- Rating
- 4.6/5
- Reviews
- 16,061
- Age
- 13y ago
Newest
by launch date
Mattel Games Scrabble Core Refresh: Board Game 4 Players Ages 12+
- Price
- $35.49
- Rating
- 4.7/5
- Reviews
- 886
- Age
- 2y ago

Scrabble Board Game Classic Word Game for Kids Ages 8 and Up Fun Family Game for 2-4 Players The Classic Crossword Game
- Price
- $21.55
- Rating
- 4.7/5
- Reviews
- 5,452
- Age
- 4y ago

Scrabble Deluxe Edition Game (Amazon Exclusive)
- Price
- $56.29
- Rating
- 4.8/5
- Reviews
- 11,599
- Age
- 7y ago

WS Game Company Scrabble Deluxe Travel Edition - Word Game - Alphabet - 2 to 4 Players Ages 8 and Up
- Price
- $62.75
- Rating
- 4.5/5
- Reviews
- 1,764
- Age
- 8y ago

Winning Moves Scrabble To Go Travel Edition Board Game for 2 to 4 Players Ages 8 and Up
- Price
- $66.37
- Rating
- 4.5/5
- Reviews
- 1,223
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
10
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
0%
- Hasbro Gaming49%
- Winning Moves25%
- WS Game Company14%
- Mattel Games12%
- Open — no brand owns it (0%)
Demand
Scrabble search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Scrabble
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scrabble questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









