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Scrabble

Fail

The top 5 brands take 100% of clicks, so Scrabble is a Fail.

Flapen Score
32
32 / 100
Ranks 70 of 118 Toys niches · −3 vs the category median of 35
Market size
$14K/yr7K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
67%top-5 click share · 4 brands · 10 sellers

Flapen Score

Scrabble against its category

The dotted line is the Toys average. Past it, Scrabble is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scrabble market on Amazon at a glance

Shoppers on Amazon Singapore searched for Scrabble 7K times last year and spent an estimated $14K. All 4 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
3.3%
Market size, estimated
$14Ka year
Top search term
scrabble7K searches a year

02 · Price

A sale here is worth $58.83.

Listings sell for $58.83 on average, from $21.55 to $225.29. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $58.83 that is $0 to $6K a year per listing.

Average price
$58.83inside the $15 to $100 sweet spot
Price range
$21.55–$225.29
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
1.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #320 within Toys. It carries 6,817 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#320in Toys
Average rating
4.64 starsAmazon Singapore average 4.47 stars
Average reviews
6,817per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 125 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
125 months

Products

Top Scrabble products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

$0$702$1K$2K$3K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

10

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

0%

  • Hasbro Gaming49%
  • Winning Moves25%
  • WS Game Company14%
  • Mattel Games12%
  • Open — no brand owns it (0%)

Demand

Scrabble search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '25Black Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Scrabble

We read the reviews and the return reasons for every product selling here.

1.0%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Scrabble questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data