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Chess

Fail

Shoppers spend an estimated $25K a year here, so Chess is a Fail.

Flapen Score
39
39 / 100
Top 28% of 118 Toys niches · +4 vs the category median of 35
Market size
$25K/yr18K searches / yr
90-day growth
+16.1%search demand this quarter
Competition
57%top-5 click share · 13 brands · 14 sellers

Flapen Score

Chess against its category

The dotted line is the Toys average. Past it, Chess is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chess market on Amazon at a glance

Shoppers on Amazon Singapore searched for Chess 18K times last year and spent an estimated $25K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
+16.1%
Conversion, latest week
1.6%
Market size, estimated
$25Ka year
Peak month
December3.4× the quietest month
Top search term
chess9K searches a year

02 · Price

A sale here is worth $88.45.

Listings sell for $88.45 on average, from $20.90 to $461.00. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $88.45 that is $0 to $9K a year per listing.

Average price
$88.45inside the $15 to $100 sweet spot
Price range
$20.90–$461.00
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
0.9%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

32% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #184 within Toys. It carries 1,706 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
82%
Out of stock, average day
12.8%
Average rank
#184in Toys
Average rating
4.57 starsAmazon Singapore average 4.47 stars
Average reviews
1,706per listing
Listings tracked
22

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Chess products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

14

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

11%

  • Brand 134%
  • Brand 231%
  • Brand 39%
  • Brand 49%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (7 brands, 11%)

Demand

Chess search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Reviews and returns

What reviews say buyers love and hate about Chess

We read the reviews and the return reasons for every product selling here.

50%of negative reviews mention “Shape/Style”
0.9%of orders come back
“Inconsistent shape the queen”
A buyer, on “Shape/Style”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

Keep looking

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FAQ

Common Chess questions

Answered from the same tracked data.