Is chess profitable to sell on Amazon Singapore?

The niche generates $25K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +16.1%. Flapen's verdict: Skip it (39/100).

How competitive is the chess niche?

13 brands and 14 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in chess?

Top complaints mined from reviews: Shape/Style, Weight Heavy, Advertised Vs Actual Product. The return rate is 0.9%.

When does demand for chess peak?

Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the chess niche?

Listings span $20.90–$461.00; the average listing price is $88.45 (sweet spot $15–$100). The average incumbent carries 1,706 reviews — the moat a new listing must climb.

chess

Skip it

A small market ($25K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$88.45

avg listing price — sweet spot $15–$100

Review moat

Okay1,706.41

avg incumbent reviews — the moat a new listing must climb

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+16.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Price range

Bad$20.90–$461.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$25K

$25K/yr · 18K searches

Signals High Price

According to Flapen's Amazon Singapore niche tracking, chess is a $25K/yr Amazon Singapore market (18K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

chess market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $9K–$22K; units × avg price
Conversion rate: 1.6%
Avg BSR: #184
Page quality: 0%
Prime: 82%
Sponsored: 32%
Out of stock: 12.8%
Avg brand age: 67 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

11%

A&A34%
AMEROUS31%
ZiNingBel9%
GoCube9%
Winning Moves3%
Story Time Chess3%
Open — no brand owns it (7 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top chess products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AMEROUS 15 Inches Magnetic Wooden Chess Set - 2 Extra Queens - Folding Board Handmade Portable Travel Chess Board Game Sets with Game Pieces Storage Slots - Beginner Chess Set for Kids and Adults

AMEROUS$47.024.8★12,556 rev

A&A 15 inch Wooden Folding Chess & Checkers Set w/ 3 inch King Height Staunton Chess Pieces - Walnut Box w/Walnut & Maple Inlay

A&A$63.864.6★1,492 rev

A&A Tournament Chess Set / 20x20 Foldable Silicone Chess Board / 3.75 King Height Plastic Quadruple Weighted Classic Staunton Pieces/Storage Bag

A&A$71.794.8★2,009 rev

Foldable Wooden Chess Set Magnet International Chess Educational Toy

ZiNingBel$32.583.5★6 rev

GoCube GoChess Mini - Chess Game 2 Players Age 12+

GoCube$358.544.5★201 rev

Newest

by launch date

SUMFGO Magnetic Travel Chess Set Folding 17-Inch Wooden Magnetic Chess Board with 2 Extra Queens

SUMFGO$51.870 rev

6mo ago

Story Time Chess Set for Kids

Story Time Chess$37.611 rev

11mo ago

Harry Potter GoChess Wizard Mini

GoCube$461.000 rev

11mo ago

Chess: Zelda

USAopoly$59.03335 rev

1y ago

GoCube GoChess Mini - Chess Game 2 Players Age 12+

GoCube$358.54201 rev

1y ago

What buyers say about chess

What buyers praise and complain about, mined from review topics.

What buyers complain about

Shape/Style50%

“Inconsistent shape the queen”

Weight Heavy25%

“and not particularly heavy. far from quadruple”

Advertised Vs Actual Product25%

“not as advertised”

Top return reasons

Material Quality50%

Sharpness50%

Common questions

Is chess profitable to sell on Amazon Singapore?: The niche generates $25K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +16.1%. Flapen's verdict: Skip it (39/100).
How competitive is the chess niche?: 13 brands and 14 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in chess?: Top complaints mined from reviews: Shape/Style, Weight Heavy, Advertised Vs Actual Product. The return rate is 0.9%.
When does demand for chess peak?: Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the chess niche?: Listings span $20.90–$461.00; the average listing price is $88.45 (sweet spot $15–$100). The average incumbent carries 1,706 reviews — the moat a new listing must climb.