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Lego F1

Fail

The top 5 brands take 100% of clicks, so Lego F1 is a Fail.

Flapen Score
38
38 / 100
Top 34% of 118 Toys niches · +3 vs the category median of 35
Market size
$34K/yr25K searches / yr
90-day growth
+26.9%search demand this quarter
Competition
51%top-5 click share · 3 brands · 15 sellers

Flapen Score

Lego F1 against its category

The dotted line is the Toys average. Past it, Lego F1 is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego F1 market on Amazon at a glance

Shoppers on Amazon Singapore searched for Lego F1 25K times last year and spent an estimated $34K. All 3 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+26.9%
Conversion, latest week
1.5%
Market size, estimated
$34Ka year
Top search term
lego f112K searches a year

02 · Price

A sale here is worth $91.50.

Listings sell for $91.50 on average, from $4.10 to $264.10. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $91.50 that is $0 to $9K a year per listing.

Average price
$91.50inside the $15 to $100 sweet spot
Price range
$4.10–$264.10
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
1.1%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #154 within Toys. It carries 5,663 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#154in Toys
Average rating
4.70 starsAmazon Singapore average 4.47 stars
Average reviews
5,663per listing
Listings tracked
22

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
24 months

Products

Top Lego F1 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 98%

Open market

0%

  • Brand 172%
  • Brand 226%
  • Brand 32%

Demand

Lego F1 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 4.3× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Lego F1

We read the reviews and the return reasons for every product selling here.

1.1%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

Keep looking

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FAQ

Common Lego F1 questions

Answered from the same tracked data.