- Flapen Score
- 38 / 100Top 34% of 118 Toys niches · +3 vs the category median of 3538
- Market size
- $34K/yr25K searches / yr
- 90-day growth
- +26.9%search demand this quarter
- Competition
- 51%top-5 click share · 3 brands · 15 sellers
Flapen Score
Lego F1 against its category
The dotted line is the Toys average. Past it, Lego F1 is stronger. Inside it, weaker.
Market
The Lego F1 market on Amazon at a glance
Shoppers on Amazon Singapore searched for Lego F1 25K times last year and spent an estimated $34K. All 3 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- +26.9%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $34Ka year
- Top search term
- lego f112K searches a year
02 · Price
A sale here is worth $91.50.
Listings sell for $91.50 on average, from $4.10 to $264.10. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $91.50 that is $0 to $9K a year per listing.
- Average price
- $91.50inside the $15 to $100 sweet spot
- Price range
- $4.10–$264.10
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 1.1%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #154 within Toys. It carries 5,663 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #154in Toys
- Average rating
- 4.70 starsAmazon Singapore average 4.47 stars
- Average reviews
- 5,663per listing
- Listings tracked
- 22
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Lego F1 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LEGO Technic Ferrari SF-24 F1 Car 42207 Model Kit for Adults Build Your Own Racing Vehicle Gift Set for Formula One Fans (1361 Pieces)
- Price
- $202.94
- Rating
- 4.8/5
- Reviews
- 1,950
- Age
- 1y ago

LEGO Speed Champions Ferrari SF-24 F1 Race Car 77242 Toy Vehicle Driver Set Buildable Model for Kids Playset with 1 Minifigure Collectible Formula 1 Gift for Boys and Girls (275 Pieces)
- Price
- $30.13
- Rating
- 4.8/5
- Reviews
- 19,883
- Age
- 1y ago

Castore Red Bull Racing F1 Mens 2025 Team Polo Shirt Navy X-Large
- Price
- $102.02
- Rating
- 4.7/5
- Reviews
- 434
- Age
- 1y ago

LEGO Technic Mercedes-AMG F1 W14 E Performance Race Car 42171 Building Set Scale Model Gift for Adults Home or Office Decor (1642 Pieces)
- Price
- $217.59
- Rating
- 4.8/5
- Reviews
- 1,761
- Age
- 2y ago

Castore Red Bull Racing F1 Womens 2025 Team Polo Shirt Navy Medium
- Price
- $126.70
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 1y ago
Trending
estimated 90-day click momentum
Castore Red Bull Racing F1 Mens 2025 Team T-Shirt Navy X-Large
- Price
- $79.21
- Rating
- 4.7/5
- Reviews
- 264
- Age
- 1y ago

Red Bull Racing F1 Mens 2024 Special Edition America Race Team T-Shirt Night Sky Medium
- Price
- $68.00
- Rating
- 4.7/5
- Reviews
- 94
- Age
- 2y ago

Castore Red Bull Racing F1 Womens 2025 Team Polo Shirt Navy Medium
- Price
- $126.70
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 1y ago

LEGO Editions Scuderia Ferrari HP Lewis Hamilton Helmet 43022 F1 Merch Sports Decor Building Set and Display Model Gift for Teens (884 Pieces)
- Price
- $103.73
- Rating
- 4.6/5
- Reviews
- 178
- Age
- 4mo ago

LEGO Editions Scuderia Ferrari HP Charles Leclerc Helmet 43014 F1 Merch Sports Decor Building Set and Display Model Gift for Teens (886 Pieces)
- Price
- $108.70
- Rating
- 4.5/5
- Reviews
- 178
- Age
- 4mo ago
Newest
by launch date
LEGO Editions Scuderia Ferrari HP Lewis Hamilton Helmet 43022 F1 Merch Sports Decor Building Set and Display Model Gift for Teens (884 Pieces)
- Price
- $103.73
- Rating
- 4.6/5
- Reviews
- 178
- Age
- 4mo ago

LEGO Editions Scuderia Ferrari HP Charles Leclerc Helmet 43014 F1 Merch Sports Decor Building Set and Display Model Gift for Teens (886 Pieces)
- Price
- $108.70
- Rating
- 4.5/5
- Reviews
- 178
- Age
- 4mo ago

LEGO Technic McLaren MCL39 F1 Car 42228 Model Kit 2025 Authentic Livery With Suspension Steering V6 Engine DRS Gearbox Collectable for Motorsport Fans Gift for Ages 18+ (1675 Pieces)
- Price
- $203.27
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 5mo ago

LEGO Icons Ferrari F2004 & Michael Schumacher 11375 Model Kit Ferrari F1 Vehicle Collectable Formula 1 Merchandise for Adults and Race Fans Gift for Collectors (735 Pieces)
- Price
- $78.67
- Rating
- 4.7/5
- Reviews
- 689
- Age
- 5mo ago

Red Bull Racing F1 Kids 2024 Sergio Checo Perez Team T-Shirt Blue Small
- Price
- $40.28
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
15
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 98%
Open market
0%
- LEGO72%
- Castore26%
- BRICK Flip2%
Demand
Lego F1 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.3× · 9 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Lego F1
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego F1 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









