Skip to content

Lego F1

Fail

The top 5 brands take 100% of clicks, so Lego F1 is a Fail.

Flapen Score
38
38 / 100
Top 34% of 118 Toys niches · +3 vs the category median of 35
Market size
$34K/yr25K searches / yr
90-day growth
+26.9%search demand this quarter
Competition
51%top-5 click share · 3 brands · 15 sellers

Flapen Score

Lego F1 against its category

The dotted line is the Toys average. Past it, Lego F1 is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego F1 market on Amazon at a glance

Shoppers on Amazon Singapore searched for Lego F1 25K times last year and spent an estimated $34K. All 3 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+26.9%
Conversion, latest week
1.5%
Market size, estimated
$34Ka year
Top search term
lego f112K searches a year

02 · Price

A sale here is worth $91.50.

Listings sell for $91.50 on average, from $4.10 to $264.10. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $91.50 that is $0 to $9K a year per listing.

Average price
$91.50inside the $15 to $100 sweet spot
Price range
$4.10–$264.10
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
1.1%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #154 within Toys. It carries 5,663 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#154in Toys
Average rating
4.70 starsAmazon Singapore average 4.47 stars
Average reviews
5,663per listing
Listings tracked
22

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
24 months

Products

Top Lego F1 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$2K$3K$4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

15

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 98%

Open market

0%

  • LEGO72%
  • Castore26%
  • BRICK Flip2%

Demand

Lego F1 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 4.3× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Lego F1

We read the reviews and the return reasons for every product selling here.

1.1%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Lego F1 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data