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Numberblocks

brand-locked demand (top 5 brands take 100% of clicks) — Numberblocks doesn't clear our bar today.

Flapen Score

29
Skip it

Ranks 86 of 118 Toys niches · −6 vs the category median of 35

Market size 3Growth 22Conversion 20Competition 27Returns 76Price range 59Avg price 95Brand share 0Review moat 42Quality gap 21
This niche Category average · 118 niches

Is Numberblocks profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Numberblocks is a $12K/yr Amazon Singapore market (21K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.

Numberblocks: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.1% over the last 90 days and 1.6% of searches end in a purchase.

$12K

revenue / yr

Units sold / yr750
Search volume / yr-5.1%21K
Conversion rate1.6%
Avg price$37.18

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 8
Top-5 product click share69%
Open market0%
Avg brand age77 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement0%
New entrants (1y)1· 0 succeeded
Avg rating4.7★
Avg reviews2,321

Top Numberblocks products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

$0$1K$2K$4K$5K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • hand2mind79%
  • Learning Resources12%
  • Number BLOCKS9%

Numberblocks demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume21KCVR1.6%Products12Brands3Top 5 Brands100%OOS Rate7.4%Rating4.7★Reviews2,321Avg BSR#72
1K600Black Friday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Numberblocks return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
50%
2Product Condition
50%

Common Numberblocks questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Numberblocks 29/100 on Amazon Singapore — Skip it. The niche generates $12K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -5.1% over the last 90 days.
Numberblocks sells for $37.18 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $13.18–$158.00. The average incumbent carries 2,321 reviews — the moat a new listing must climb.

Best Flapen score

The highest-scoring niches we track right now, across every category.