Animal Toys
FailShoppers spend an estimated $0 a year here, so Animal Toys is a Fail.
- Flapen Score
- 39 / 100Top 28% of 118 Toys niches · +4 vs the category median of 3539
- Market size
- $0/yr3K searches / yr
- 90-day growth
- +69.5%search demand this quarter
- Competition
- 83%top-5 click share · 3 brands · 6 sellers
Flapen Score
Animal Toys against its category
The dotted line is the Toys average. Past it, Animal Toys is stronger. Inside it, weaker.
Market
The Animal Toys market on Amazon at a glance
Shoppers on Amazon Singapore searched for Animal Toys 3K times last year and spent an estimated $0. All 3 brands take every click. Demand peaks in Jun–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +69.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 3K
- Growth, 90 days vs prior 90
- +69.5%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Peak month
- June3.1× the quietest month
- Top search term
- animal figurines1K searches a year
02 · Price
A sale here is worth $36.32.
Listings sell for $36.32 on average, from $18.34 to $47.75. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $36.32 that is $0 to $4K a year per listing.
- Average price
- $36.32inside the $15 to $100 sweet spot
- Price range
- $18.34–$47.75
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #147 within Toys. It carries 2,839 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 3.4%
- Average rank
- #147in Toys
- Average rating
- 4.53 starsAmazon Singapore average 4.47 stars
- Average reviews
- 2,839per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Animal Toys products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Schleich Animals Wild Life Safari Animals Figures 7-Piece Animal Figurines Set with Lion Giraffe Zebra Bonobo Rhino Crocodile and Cheetah Cub Toy
- Price
- $44.15
- Rating
- 4.8/5
- Reviews
- 183
- Age
- 2y ago

ValeforToy Animals Figure 54 Piece Mini Jungle Animals Toys Set Realistic Wild Vinyl Plastic Animal Learning Party Favors Toys For Boys Girls Kids Toddlers Forest Small Animals Playset Cupcake Topper
- Price
- $18.34
- Rating
- 4.4/5
- Reviews
- 9,662
- Age
- 9y ago

Schleich Wild Animals Realistic Animal Toys 5-Piece Exotic Animal Starter Set with Flamingo Sloth Poison Dart Frog Giant Tortoise and Mandrills Animal Figurines
- Price
- $30.28
- Rating
- 4.7/5
- Reviews
- 6,035
- Age
- 2y ago

Safari Animals Figurines Toys with Activity Play Mat & Trees Realistic Plastic Jungle Wild Zoo Animals Figures Playset with Elephant Giraffe Lion Gorilla for Kids Boys & Girls 22 Piece
- Price
- $40.99
- Rating
- 4.4/5
- Reviews
- 2,678
- Age
- 6y ago

schleich Wild Life Wild Life Bundle Animal Set 72286 Detailed Schleich Animals Set Great Zoo Toy Toy Figures for Children from 3 Years Set of 5 Pieces Exclusive to Amazon
- Price
- $41.31
- Rating
- 4.9/5
- Reviews
- 201
- Age
- 1y ago
Trending
estimated 90-day click momentum
Schleich Farm World Farm Animal Toys for Kids Ages 3+ 10-Piece Mega Realistic Farm Animals Set with Donkey Figurine Sheep Pig Toy and More
- Price
- $47.75
- Rating
- 4.7/5
- Reviews
- 557
- Age
- 2y ago

schleich Wild Life Wild Life Bundle Animal Set 72286 Detailed Schleich Animals Set Great Zoo Toy Toy Figures for Children from 3 Years Set of 5 Pieces Exclusive to Amazon
- Price
- $41.31
- Rating
- 4.9/5
- Reviews
- 201
- Age
- 1y ago

Schleich Wild Animals Realistic Animal Toys 5-Piece Exotic Animal Starter Set with Flamingo Sloth Poison Dart Frog Giant Tortoise and Mandrills Animal Figurines
- Price
- $30.28
- Rating
- 4.7/5
- Reviews
- 6,035
- Age
- 2y ago

Schleich Animals Wild Life Safari Animals Figures 7-Piece Animal Figurines Set with Lion Giraffe Zebra Bonobo Rhino Crocodile and Cheetah Cub Toy
- Price
- $44.15
- Rating
- 4.8/5
- Reviews
- 183
- Age
- 2y ago

Safari Zoo Animals Figures Toys 14 Piece Realistic Jungle Animal Figurines African Wild Plastic Animals with Lion Elephant Giraffe Educational Learning Playset for Toddlers Kids Children
- Price
- $31.44
- Rating
- 3.8/5
- Reviews
- 558
- Age
- 2y ago
Newest
by launch date
schleich Wild Life Wild Life Bundle Animal Set 72286 Detailed Schleich Animals Set Great Zoo Toy Toy Figures for Children from 3 Years Set of 5 Pieces Exclusive to Amazon
- Price
- $41.31
- Rating
- 4.9/5
- Reviews
- 201
- Age
- 1y ago

Schleich Animals Wild Life Safari Animals Figures 7-Piece Animal Figurines Set with Lion Giraffe Zebra Bonobo Rhino Crocodile and Cheetah Cub Toy
- Price
- $44.15
- Rating
- 4.8/5
- Reviews
- 183
- Age
- 2y ago

Schleich Wild Animals Realistic Animal Toys 5-Piece Exotic Animal Starter Set with Flamingo Sloth Poison Dart Frog Giant Tortoise and Mandrills Animal Figurines
- Price
- $30.28
- Rating
- 4.7/5
- Reviews
- 6,035
- Age
- 2y ago

Schleich Farm World Farm Animal Toys for Kids Ages 3+ 10-Piece Mega Realistic Farm Animals Set with Donkey Figurine Sheep Pig Toy and More
- Price
- $47.75
- Rating
- 4.7/5
- Reviews
- 557
- Age
- 2y ago

Safari Zoo Animals Figures Toys 14 Piece Realistic Jungle Animal Figurines African Wild Plastic Animals with Lion Elephant Giraffe Educational Learning Playset for Toddlers Kids Children
- Price
- $31.44
- Rating
- 3.8/5
- Reviews
- 558
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
0%
- Schleich58%
- ValeforToy21%
- BOLZRA21%
- Open — no brand owns it (0%)
Demand
Animal Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Animal Toys search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- animal figurines1K/yr
- animal toys1K/yr
- animal706/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Animal Toys questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









