- Flapen Score
- 40 / 100Top 25% of 118 Toys niches · +5 vs the category median of 3540
- Market size
- $80K/yr86K searches / yr
- 90-day growth
- +9.6%search demand this quarter
- Competition
- 63%top-5 click share · 2 brands · 9 sellers
Flapen Score
Tamagotchi against its category
The dotted line is the Toys average. Past it, Tamagotchi is stronger. Inside it, weaker.
Market
The Tamagotchi market on Amazon at a glance
Shoppers on Amazon Singapore searched for Tamagotchi 86K times last year and spent an estimated $80K. All 2 brands take every click. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.
- Searches, last 12 months
- 86K
- Growth, 90 days vs prior 90
- +9.6%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $80Ka year
- Top search term
- tamagotchi69K searches a year
02 · Price
A sale here is worth $61.12.
Listings sell for $61.12 on average, from $28.30 to $119.77. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $61.12 that is $0 to $6K a year per listing.
- Average price
- $61.12inside the $15 to $100 sweet spot
- Price range
- $28.30–$119.77
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 0.6%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
7% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #18 within Toys. It carries 1,102 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 7%
- Prime listings
- 93%
- Out of stock, average day
- 12.8%
- Average rank
- #18in Toys
- Average rating
- 4.56 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,102per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Tamagotchi products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bandai Tamagotchi Paradise - Jade Forest - For Ages 6 and up
- Price
- $94.38
- Rating
- 4.5/5
- Reviews
- 232
- Age
- 9mo ago

BANDAI Tamagotchi Paradise - Pink Land Recommended Age: 6 years and up. Tamagotchi Paradise
- Price
- $50.41
- Rating
- 4.5/5
- Reviews
- 1,396
- Age
- 1y ago

BANDAI Tamagotchi Paradise - Purple Sky Recommended Age: 6 years and up Tamagotchi Paradise
- Price
- $50.57
- Rating
- 4.5/5
- Reviews
- 1,396
- Age
- 1y ago

Bandai Tamagotchi Paradise - Blue Water Recommended Age: 6 years and up Tamagotchi Paradise
- Price
- $52.40
- Rating
- 4.5/5
- Reviews
- 1,396
- Age
- 1y ago

Tamagotchi Paradise Blue Water
- Price
- $57.17
- Rating
- 4.7/5
- Reviews
- 1,254
- Age
- 1y ago
Trending
estimated 90-day click momentum
Bandai Tamagotchi Paradise - Jade Forest - For Ages 6 and up
- Price
- $94.38
- Rating
- 4.5/5
- Reviews
- 232
- Age
- 9mo ago

Tamagotchi nano x Hello Kitty - Sky Blue
- Price
- $28.37
- Rating
- 4.4/5
- Reviews
- 383
- Age
- 2y ago

BANDAI Tamagotchi Paradise - Pink Land Recommended Age: 6 years and up. Tamagotchi Paradise
- Price
- $50.41
- Rating
- 4.5/5
- Reviews
- 1,396
- Age
- 1y ago

Tamagotchi Paradise Pink Land
- Price
- $50.36
- Rating
- 4.7/5
- Reviews
- 1,254
- Age
- 1y ago

Bandai Tamagotchi Paradise - Blue Water Recommended Age: 6 years and up Tamagotchi Paradise
- Price
- $52.40
- Rating
- 4.5/5
- Reviews
- 1,396
- Age
- 1y ago
Newest
by launch date
Bandai Tamagotchi Paradise - Jade Forest - For Ages 6 and up
- Price
- $94.38
- Rating
- 4.5/5
- Reviews
- 232
- Age
- 9mo ago

Bandai - Tamagotchi Paradise Sky - Virtual Pet to Wind Up - Tamagotchi with Zoom Rotary Wheel - Interactive Toy in German - Model Sky in Purple and Pink - 43423
- Price
- $58.77
- Rating
- 4.6/5
- Reviews
- 1,058
- Age
- 1y ago

Tamagotchi Connection - Dainty Bows
- Price
- $42.08
- Rating
- 4.5/5
- Reviews
- 186
- Age
- 1y ago

Tamagotchi Connection True Friends - Heart Aura and Star Aura
- Price
- $65.59
- Rating
- 4.5/5
- Reviews
- 186
- Age
- 1y ago

Tamagotchi Paradise Blue Water
- Price
- $57.17
- Rating
- 4.7/5
- Reviews
- 1,254
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
9
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
0%
- BANDAI56%
- TAMAGOTCHI44%
- Open — no brand owns it (0%)
Demand
Tamagotchi search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.6× · 11 of 12 months tracked
Search terms
Top Tamagotchi search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tamagotchi69K/yr
- tamagotchi uni14K/yr
- tamagotchi sg3K/yr
Reviews and returns
What reviews say buyers love and hate about Tamagotchi
We read the reviews and the return reasons for every product selling here.
“Cheap price rocks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tamagotchi questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









