Is Barbie Basics profitable to sell on Amazon Singapore?

Flapen scores Barbie Basics 30 out of 100 on Amazon Singapore, a Fail. Shoppers spend $0 a year across 2 tracked products. 0 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew -5.1% in the last 90 days.

How competitive is the Barbie Basics niche on Amazon Singapore?

1 brands and 5 sellers compete in Barbie Basics on Amazon Singapore. The top 5 Barbie Basics products take 100% of clicks, and the top 5 brands take 100%.

What does it cost to enter the Barbie Basics niche?

Barbie Basics sells for $32.84 on average on Amazon Singapore, inside the $15 to $100 sweet spot. Listings run $21.12 to $44.56. The average product has 119 reviews, the count a new listing must catch up to.

Barbie Basics

Fail

Shoppers spend an estimated $0 a year here, so Barbie Basics is a Fail.

Filters Low Review Barrier Out of Stock

Flapen Score: 30
30 / 100Ranks 76 of 118 Toys niches · −5 vs the category median of 35
Market size: $0/yr3K searches / yr
90-day growth: -5.1%search demand this quarter
Competition: 100%top-5 click share · 1 brands · 5 sellers

Flapen Score

Barbie Basics against its category

The dotted line is the Toys average. Past it, Barbie Basics is stronger. Inside it, weaker.

30Fail

This niche Category average

See the method

Market

The Barbie Basics market on Amazon at a glance

Shoppers on Amazon Singapore searched for Barbie Basics 3K times last year and spent an estimated $0. One brand takes every click. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months: 3K
Growth, 90 days vs prior 90: -5.1%
Conversion, latest week: 0.0%
Market size, estimated: $0a year
Top search term: barbie basics3K searches a year

02 · Price

A sale here is worth $32.84.

Listings sell for $32.84 on average, from $21.12 to $44.56. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $32.84 that is $0 to $3K a year per listing.

Average price: $32.84inside the $15 to $100 sweet spot
Price range: $21.12–$44.56
Amazon Singapore median price: $30.00across 1,590 niches
Units sold a year: 0–100
Units per listing a year: 0–100
Revenue per listing a year: $0–$3K
Returns: 0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #162 within Toys. It carries 119 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings: 0%
Prime listings: 100%
Out of stock, average day: 7.7%
Average rank: #162in Toys
Average rating: 4.60 starsAmazon Singapore average 4.47 stars
Average reviews: 119per listing
Listings tracked: 2

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 2
Successful launches: 0Amazon's first-year sales bar
Average brand age: 16 months

Products