squishmallow
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$21.39avg listing price — sweet spot $15–$100
Price range
Great$8.72–$37.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good936.5avg incumbent reviews — the moat a new listing must climb
Growth
Good+25.4%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 28K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, squishmallow is a $3K/yr Amazon Singapore market (28K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
squishmallow market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $2K–$5K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #180
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 6%
- Out of stock
- 9.4%
- Avg brand age
- 43 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Squishmallows47%
- Squishville28%
- Horizon Group USA16%
- Squish-a-longs6%
- WHAT DO YOU MEME?3%
Demand
Weekly Amazon search volume, last 47 weeks — +25.4% search growth over the last 90 days.Top squishmallow search terms
- squishmallow24K/yr
- squishmallows3K/yr
- squishville497/yr
Top squishmallow products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SQUISHMALLOWS Original Ultimate Slime MixIns 10-Pack Glitter & Cloud Slime 8 Fun Slime Add Ins Pre-Made Slime for Kids Crunchy Slime Slime Bulk Great 6 Year Old Toys Super Soft Sludge Toy
Squishmallows$23.454.7★1,115 rev
Squishville by Original Squishmallows Play and Display Storage - Four 2-Inch Plush Included - Big Foot Axolotl Parrot Chameleon - Hang or Stand Display Case - Amazon Exclusive
Squishville$25.214.7★1,038 rev
Original Squishmallows Bracelet Design Set Cute Bracelet Making Kit Friendship Bracelet Kit Jewelry Making Kit Charm Bracelet Making Kit Beading & Jewelry Making Friendship Bracelet Making Kit
Horizon Group USA$22.834.8★465 rev
Squishmallows Original Micromallows Plush Birthday Countdown 7-Pack
Squishmallows$26.514.8★144 rev
Squishville by Squishmallow Mini Plush Sealife Squad Six 2 Soft Mini-Squishmallow Sea Animals Irresistebly Soft Colorful Plush Mini Shark Otter and Seahorse Squishmallows
Squishville$20.264.7★3,930 rev
Newest
by launch dateSquishmallows Original Micromallows Plush Birthday Countdown 7-Pack
Squishmallows$26.51144 rev
Squish-a-longs Mini-Squish 14-Pack (Wave 3 Style 2)
Squish-a-longs$23.90298 rev
Squishmallows Original Archie The Axolotl Squishy Journal 80 Lined Pages Cute Diary Journal for Girls Kids Journal Birthday Gift Girls Journal Cute Stationery Journal for Kids
Squishmallows$12.71140 rev
Squishmallows Original Sanrio 8in Scented Boba Mystery Squad Official Jazwares Plush (Little)
Squishmallows$23.71268 rev
Squish-a-longs by Squishmallows 25 Pack - Series 2 - (25) 1 Mini-Squish 5 Accessories 1 Ring & 1 Collectors Guide - 2 Chase Figures - Collect Trade & Play
Squish-a-longs$37.02278 rev
Trending
90-day click momentum
Squishmallows Original Mini Eraser Set 25 Small Erasers Cute School Supplies Cute Stationery Supplies Fun Office Supplies Kids Journal Accessories Sketch Journal Stationery
Horizon Group USA$12.474.9★
Squishville by Squishmallow Mini Plush Sealife Squad Six 2 Soft Mini-Squishmallow Sea Animals Irresistebly Soft Colorful Plush Mini Shark Otter and Seahorse Squishmallows
Squishville$20.264.7★
Squish-a-longs Mini-Squish 14-Pack (Wave 3 Style 2)
Squish-a-longs$23.904.7★
Squishmallows Official Kellytoy Plush 12 Maui The Pineapple - Ultrasoft Stuffed Animal Plush Toy Multi
Squishmallows$13.024.8★
SQUISHMALLOWS Original Lola The Unicorn Premium Cloud Slime Cotton Candy Scented 8 oz. Fluffy 2 Fun Add Ins Pre-Made for Kids Great 6 Year Old Toys Super Soft Toy
Squishmallows$10.334.5★
What buyers say about squishmallow
What buyers praise and complain about, mined from review topics.Top return reasons
Common questions
- Is squishmallow profitable to sell on Amazon Singapore?
- The niche generates $3K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.4%. Flapen's verdict: Skip it (38/100).
- How competitive is the squishmallow niche?
- 5 brands and 5 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the squishmallow niche?
- Listings span $8.72–$37.02; the average listing price is $21.39 (sweet spot $15–$100). The average incumbent carries 937 reviews — the moat a new listing must climb.