Squishmallow
FailThe top 5 brands take 100% of clicks, so Squishmallow is a Fail.
- Flapen Score
- 38 / 100Top 34% of 118 Toys niches · +3 vs the category median of 3538
- Market size
- $3K/yr28K searches / yr
- 90-day growth
- +25.4%search demand this quarter
- Competition
- 61%top-5 click share · 5 brands · 5 sellers
Flapen Score
Squishmallow against its category
The dotted line is the Toys average. Past it, Squishmallow is stronger. Inside it, weaker.
Market
The Squishmallow market on Amazon at a glance
Shoppers on Amazon Singapore searched for Squishmallow 28K times last year and spent an estimated $3K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 28K
- Growth, 90 days vs prior 90
- +25.4%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $3Ka year
- Top search term
- squishmallow24K searches a year
02 · Price
A sale here is worth $21.39.
Listings sell for $21.39 on average, from $8.72 to $37.02. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $21.39 that is $0 to $2K a year per listing.
- Average price
- $21.39inside the $15 to $100 sweet spot
- Price range
- $8.72–$37.02
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
6% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #180 within Toys. It carries 937 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 6%
- Prime listings
- 100%
- Out of stock, average day
- 9.4%
- Average rank
- #180in Toys
- Average rating
- 4.72 starsAmazon Singapore average 4.47 stars
- Average reviews
- 937per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Squishmallow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SQUISHMALLOWS Original Ultimate Slime MixIns 10-Pack Glitter & Cloud Slime 8 Fun Slime Add Ins Pre-Made Slime for Kids Crunchy Slime Slime Bulk Great 6 Year Old Toys Super Soft Sludge Toy
- Price
- $23.45
- Rating
- 4.7/5
- Reviews
- 1,115
- Age
- 2y ago

Squishville by Original Squishmallows Play and Display Storage - Four 2-Inch Plush Included - Big Foot Axolotl Parrot Chameleon - Hang or Stand Display Case - Amazon Exclusive
- Price
- $25.21
- Rating
- 4.7/5
- Reviews
- 1,038
- Age
- 2y ago

Original Squishmallows Bracelet Design Set Cute Bracelet Making Kit Friendship Bracelet Kit Jewelry Making Kit Charm Bracelet Making Kit Beading & Jewelry Making Friendship Bracelet Making Kit
- Price
- $22.83
- Rating
- 4.8/5
- Reviews
- 465
- Age
- 1y ago

Squishmallows Original Micromallows Plush Birthday Countdown 7-Pack
- Price
- $26.51
- Rating
- 4.8/5
- Reviews
- 144
- Age
- 10mo ago

Squishville by Squishmallow Mini Plush Sealife Squad Six 2 Soft Mini-Squishmallow Sea Animals Irresistebly Soft Colorful Plush Mini Shark Otter and Seahorse Squishmallows
- Price
- $20.26
- Rating
- 4.7/5
- Reviews
- 3,930
- Age
- 5y ago
Trending
estimated 90-day click momentum
Squishmallows Original Mini Eraser Set 25 Small Erasers Cute School Supplies Cute Stationery Supplies Fun Office Supplies Kids Journal Accessories Sketch Journal Stationery
- Price
- $12.47
- Rating
- 4.9/5
- Reviews
- 111
- Age
- 1y ago

Squishville by Squishmallow Mini Plush Sealife Squad Six 2 Soft Mini-Squishmallow Sea Animals Irresistebly Soft Colorful Plush Mini Shark Otter and Seahorse Squishmallows
- Price
- $20.26
- Rating
- 4.7/5
- Reviews
- 3,930
- Age
- 5y ago

Squish-a-longs Mini-Squish 14-Pack (Wave 3 Style 2)
- Price
- $23.90
- Rating
- 4.7/5
- Reviews
- 298
- Age
- 1y ago

Squishmallows Official Kellytoy Plush 12 Maui The Pineapple - Ultrasoft Stuffed Animal Plush Toy Multi
- Price
- $13.02
- Rating
- 4.8/5
- Reviews
- 2,415
- Age
- 5y ago

SQUISHMALLOWS Original Lola The Unicorn Premium Cloud Slime Cotton Candy Scented 8 oz. Fluffy 2 Fun Add Ins Pre-Made for Kids Great 6 Year Old Toys Super Soft Toy
- Price
- $10.33
- Rating
- 4.5/5
- Reviews
- 620
- Age
- 2y ago
Newest
by launch date
Squishmallows Original Micromallows Plush Birthday Countdown 7-Pack
- Price
- $26.51
- Rating
- 4.8/5
- Reviews
- 144
- Age
- 10mo ago

Squish-a-longs Mini-Squish 14-Pack (Wave 3 Style 2)
- Price
- $23.90
- Rating
- 4.7/5
- Reviews
- 298
- Age
- 1y ago

Squishmallows Original Archie The Axolotl Squishy Journal 80 Lined Pages Cute Diary Journal for Girls Kids Journal Birthday Gift Girls Journal Cute Stationery Journal for Kids
- Price
- $12.71
- Rating
- 4.7/5
- Reviews
- 140
- Age
- 1y ago

Squishmallows Original Sanrio 8in Scented Boba Mystery Squad Official Jazwares Plush (Little)
- Price
- $23.71
- Rating
- 4.7/5
- Reviews
- 268
- Age
- 1y ago

Squish-a-longs by Squishmallows 25 Pack - Series 2 - (25) 1 Mini-Squish 5 Accessories 1 Ring & 1 Collectors Guide - 2 Chase Figures - Collect Trade & Play
- Price
- $37.02
- Rating
- 4.8/5
- Reviews
- 278
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
5
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 100%
Open market
0%
- Squishmallows47%
- Squishville28%
- Horizon Group USA16%
- Squish-a-longs6%
- WHAT DO YOU MEME?3%
Demand
Squishmallow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0× · 11 of 12 months tracked
Search terms
Top Squishmallow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- squishmallow24K/yr
- squishmallows3K/yr
- squishville497/yr
Reviews and returns
What reviews say buyers love and hate about Squishmallow
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
4 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Squishmallow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








