Skip to content

Dungeons and Dragons

brand-locked demand (top 5 brands take 100% of clicks) — Dungeons and Dragons doesn't clear our bar today.

Flapen Score

35
Skip it

Ranks 58 of 118 Toys niches · on the category median

Market size 2Growth 45Conversion 14Competition 15Returns 100Price range 95Avg price 92Brand share 0Review moat 55Quality gap 18
This niche Category average · 118 niches

Is Dungeons and Dragons profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Dungeons and Dragons is a $6K/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 35/100.

Dungeons and Dragons: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +15.9% over the last 90 days and 1.1% of searches end in a purchase.

$6K

revenue / yr

Units sold / yr100
Search volume / yr+15.9%11K
Conversion rate1.1%
Avg price$51.96

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 8
Top-5 product click share82%
Open market0%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement13%
New entrants (1y)2· 0 succeeded
Avg rating4.7★
Avg reviews1,317

Top Dungeons and Dragons products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

$0$317$635$952$1K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

3 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Dungeons & Dragons83%
  • Wildspire10%
  • Hasbro Gaming7%
  • Open — no brand owns it (0%)

Dungeons and Dragons demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume11KCVR1.1%Products8Brands3Top 5 Brands100%OOS Rate13.1%Rating4.7★Reviews1,317Avg BSR#140
1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Dungeons and Dragons return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
100%

Common Dungeons and Dragons questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dungeons and Dragons 35/100 on Amazon Singapore — Skip it. The niche generates $6K/yr across 8 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +15.9% over the last 90 days.
Search demand for Dungeons and Dragons on Amazon Singapore peaks in Oct–Nov–Dec, where the busiest month runs 2.9× the quietest.

Best Flapen score

The highest-scoring niches we track right now, across every category.