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Dungeons and Dragons

Fail

The top 5 brands take 100% of clicks, so Dungeons and Dragons is a Fail.

Flapen Score
35
35 / 100
Ranks 58 of 118 Toys niches · on the category median
Market size
$6K/yr11K searches / yr
90-day growth
+15.9%search demand this quarter
Competition
82%top-5 click share · 3 brands · 8 sellers

Flapen Score

Dungeons and Dragons against its category

The dotted line is the Toys average. Past it, Dungeons and Dragons is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dungeons and Dragons market on Amazon at a glance

Shoppers on Amazon Singapore searched for Dungeons and Dragons 11K times last year and spent an estimated $6K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
+15.9%
Conversion, latest week
1.1%
Market size, estimated
$6Ka year
Peak month
October2.9× the quietest month
Top search term
dungeons and dragons9K searches a year

02 · Price

A sale here is worth $51.96.

Listings sell for $51.96 on average, from $26.71 to $87.90. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $51.96 that is $0 to $5K a year per listing.

Average price
$51.96inside the $15 to $100 sweet spot
Price range
$26.71–$87.90
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #140 within Toys. It carries 1,317 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
88%
Out of stock, average day
13.1%
Average rank
#140in Toys
Average rating
4.71 starsAmazon Singapore average 4.47 stars
Average reviews
1,317per listing
Listings tracked
8

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Dungeons and Dragons products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

$0$317$635$952$1K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

3 falling

Sellers

8

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

0%

  • Dungeons & Dragons83%
  • Wildspire10%
  • Hasbro Gaming7%
  • Open — no brand owns it (0%)

Demand

Dungeons and Dragons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Reviews and returns

What reviews say buyers love and hate about Dungeons and Dragons

We read the reviews and the return reasons for every product selling here.

<0.1%of orders come back, a rate Amazon rounds to zero

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Dungeons and Dragons questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data