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National Geographic Kids

Fail

The top 5 brands take 100% of clicks, so National Geographic Kids is a Fail.

Flapen Score
36
36 / 100
Top 45% of 118 Toys niches · +1 vs the category median of 35
Market size
$6K/yr13K searches / yr
90-day growth
+39.4%search demand this quarter
Competition
80%top-5 click share · 1 brands · 5 sellers

Flapen Score

National Geographic Kids against its category

The dotted line is the Toys average. Past it, National Geographic Kids is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The National Geographic Kids market on Amazon at a glance

Shoppers on Amazon Singapore searched for National Geographic Kids 13K times last year and spent an estimated $6K. One brand takes every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +39.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
+39.4%
Conversion, latest week
1.1%
Market size, estimated
$6Ka year
Top search term
national geographic6K searches a year

02 · Price

A sale here is worth $40.00.

Listings sell for $40.00 on average, from $17.01 to $53.64. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $40.00 that is $0 to $4K a year per listing.

Average price
$40.00inside the $15 to $100 sweet spot
Price range
$17.01–$53.64
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.6%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #53 within Toys. It carries 8,672 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#53in Toys
Average rating
4.66 starsAmazon Singapore average 4.47 stars
Average reviews
8,672per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top National Geographic Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

National Geographic Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '26DecJanFebMarAprMayJunJul

Peak months: Jun, Dec · busiest ÷ quietest = 2.8× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about National Geographic Kids

We read the reviews and the return reasons for every product selling here.

0.6%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

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FAQ

Common National Geographic Kids questions

Answered from the same tracked data.