Magic the Gathering
FailThe top 5 brands take 100% of clicks, so Magic the Gathering is a Fail.
- Flapen Score
- 39 / 100Top 28% of 118 Toys niches · +4 vs the category median of 3539
- Market size
- $23K/yr235K searches / yr
- 90-day growth
- +3.7%search demand this quarter
- Competition
- 34%top-5 click share · 1 brands · 13 sellers
Flapen Score
Magic the Gathering against its category
The dotted line is the Toys average. Past it, Magic the Gathering is stronger. Inside it, weaker.
Market
The Magic the Gathering market on Amazon at a glance
Shoppers on Amazon Singapore searched for Magic the Gathering 235K times last year and spent an estimated $23K. One brand takes every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.
- Searches, last 12 months
- 235K
- Growth, 90 days vs prior 90
- +3.7%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $23Ka year
- Top search term
- magic the gathering150K searches a year
02 · Price
A sale here is worth $99.31.
Listings sell for $99.31 on average, from $23.47 to $314.61. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $99.31 that is $0 to $10K a year per listing.
- Average price
- $99.31inside the $15 to $100 sweet spot
- Price range
- $23.47–$314.61
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 0.1%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 15.5% of listings are out of stock. The average listing ranks #93 within Toys. It carries 685 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 95%
- Out of stock, average day
- 15.5%
- Average rank
- #93in Toys
- Average rating
- 4.57 starsAmazon Singapore average 4.47 stars
- Average reviews
- 685per listing
- Listings tracked
- 43
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Magic the Gathering products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Magic: The Gathering Secrets of Strixhaven - Codex Bundle (English Version)
- Price
- $170.70
- Rating
- 4.4/5
- Reviews
- 242
- Age
- 5mo ago

Magic: The Gathering The Lord of The Rings: Tales of Middle-Earth Commander Deck Food and Fellowship + Collector Booster Sample Pack
- Price
- $60.00
- Rating
- 4.6/5
- Reviews
- 835
- Age
- 3y ago

Magic: The Gathering | Marvels Spider-Man - Bundle: Gift Edition
- Price
- $106.56
- Rating
- 4.3/5
- Reviews
- 540
- Age
- 9mo ago

Magic: The Gathering FINAL FANTASY VI Commander Deck - Revival Trance
- Price
- $61.22
- Rating
- 4.8/5
- Reviews
- 813
- Age
- 1y ago

Magic: The Gathering Bloomburrow Commander Deck - Family Matters (100-Card Deck 2-Card Collector Booster Sample Pack + Accessories)
- Price
- $51.29
- Rating
- 4.8/5
- Reviews
- 412
- Age
- 2y ago
Trending
estimated 90-day click momentum
Magic: The Gathering Secrets of Strixhaven - Codex Bundle (English Version)
- Price
- $170.70
- Rating
- 4.4/5
- Reviews
- 242
- Age
- 5mo ago

Magic The Gathering The Lord of The Rings: Tales of Middle-Earth Commander Deck The Hosts of Mordor + Collector Booster Sample Pack
- Price
- $50.22
- Rating
- 4.6/5
- Reviews
- 874
- Age
- 3y ago

Magic: The Gathering Tarkir: Dragonstorm Commander Deck - Mardu Rush Multi-Colour
- Price
- $56.65
- Rating
- 4.8/5
- Reviews
- 397
- Age
- 1y ago

Magic: The Gathering Fallout Commander Deck - Science! (100-Card Deck 2-Card Collector Booster Sample Pack + Accessories)
- Price
- $63.19
- Rating
- 4.5/5
- Reviews
- 666
- Age
- 2y ago

Magic The Gathering The Lord of The Rings: Tales of Middle-Earth Commander Deck Bundle Includes All 4 Decks
- Price
- $208.40
- Rating
- 3.5/5
- Reviews
- 1,012
- Age
- 3y ago
Newest
by launch date
Magic: The Gathering Secrets of Strixhaven - Codex Bundle (English Version)
- Price
- $170.70
- Rating
- 4.4/5
- Reviews
- 242
- Age
- 5mo ago

Magic: The Gathering | Marvels Spider-Man - Bundle: Gift Edition
- Price
- $106.56
- Rating
- 4.3/5
- Reviews
- 540
- Age
- 9mo ago

Magic: The Gathering FINAL Fantasy Chocobo Bundle
- Price
- $294.45
- Rating
- 4.6/5
- Reviews
- 404
- Age
- 10mo ago

Magic: The Gathering FINAL FANTASY Bundle: Gift Edition (Deluxe Bundle)
- Price
- $124.35
- Rating
- 4.5/5
- Reviews
- 433
- Age
- 1y ago

Magic: The Gathering FINAL FANTASY VI Commander Deck - Revival Trance
- Price
- $61.22
- Rating
- 4.8/5
- Reviews
- 813
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
1 falling
Sellers
13
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
34%
Top 20: 75%
Open market
0%
- Magic: The Gathering100%
- Open — no brand owns it (0%)
Demand
Magic the Gathering search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.7× · 10 of 12 months tracked
Search terms
Top Magic the Gathering search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- magic the gathering150K/yr
- mtg56K/yr
- mtg commander9K/yr
- magic the gathering final fantasy6K/yr
- mtg final fantasy9K/yr
- final fantasy mtg4K/yr
Reviews and returns
What reviews say buyers love and hate about Magic the Gathering
We read the reviews and the return reasons for every product selling here.
“quality issue”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magic the Gathering questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









