Is magic the gathering profitable to sell on Amazon Singapore?

The niche generates $23K/yr across 43 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.7%. Flapen's verdict: Skip it (39/100).

How competitive is the magic the gathering niche?

1 brands and 13 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in magic the gathering?

Top complaints mined from reviews: Quality-Overall. The return rate is 0.1%.

What does it cost to enter the magic the gathering niche?

Listings span $23.47–$314.61; the average listing price is $99.31 (sweet spot $15–$100). The average incumbent carries 685 reviews — the moat a new listing must climb.

magic the gathering

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Competition

Great34%

top-5 click share — an open shelf

Avg price

Great$99.31

avg listing price — sweet spot $15–$100

Review moat

Good685.02

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+3.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Okay$23.47–$314.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$23K

$23K/yr · 235K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon Singapore niche tracking, magic the gathering is a $23K/yr Amazon Singapore market (235K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

magic the gathering market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $124K–$149K; units × avg price
Conversion rate: 0.1%
Avg BSR: #93
Page quality: 0%
Prime: 95%
Sponsored: 0%
Out of stock: 15.5%
Avg brand age: 52 months
Avg seller age: 0 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

34%

Top 20: 75%

Open market

Magic: The Gathering100%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 40 weeks — +3.7% search growth over the last 90 days.

Open Trend

Top magic the gathering search terms

magic the gathering150K/yr -3.4%0.1% conv.
mtg56K/yr +20.6%0.1% conv.
mtg commander9K/yr +55.5%0.3% conv.
magic the gathering final fantasy6K/yr -15.6%0.0% conv.
mtg final fantasy9K/yr -31.2%0.0% conv.
final fantasy mtg4K/yr -31.8%0.4% conv.

All search terms

Top magic the gathering products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Magic: The Gathering Secrets of Strixhaven - Codex Bundle (English Version)

Magic: The Gathering$170.704.4★242 rev

Magic: The Gathering The Lord of The Rings: Tales of Middle-Earth Commander Deck Food and Fellowship + Collector Booster Sample Pack

Magic: The Gathering$60.004.6★835 rev

Magic: The Gathering | Marvels Spider-Man - Bundle: Gift Edition

Magic: The Gathering$106.564.3★540 rev

Magic: The Gathering FINAL FANTASY VI Commander Deck - Revival Trance

Magic: The Gathering$61.224.8★813 rev

Magic: The Gathering Bloomburrow Commander Deck - Family Matters (100-Card Deck 2-Card Collector Booster Sample Pack + Accessories)

Magic: The Gathering$51.294.8★412 rev

Newest

by launch date

Magic: The Gathering Secrets of Strixhaven - Codex Bundle (English Version)

Magic: The Gathering$170.70242 rev

5mo ago

Magic: The Gathering | Marvels Spider-Man - Bundle: Gift Edition

Magic: The Gathering$106.56540 rev

9mo ago

Magic: The Gathering FINAL Fantasy Chocobo Bundle

Magic: The Gathering$294.45404 rev

10mo ago

Magic: The Gathering FINAL FANTASY Bundle: Gift Edition (Deluxe Bundle)

Magic: The Gathering$124.35433 rev

1y ago

Magic: The Gathering FINAL FANTASY VI Commander Deck - Revival Trance

Magic: The Gathering$61.22813 rev

1y ago

What buyers say about magic the gathering

What buyers praise and complain about, mined from review topics.

What buyers love

Shape/Style50%

“the cards look”

Quality-Overall25%

“Condition of the product was great”

Suitability Beginner25%

“Item met expectation of a precon deck for beginner levels”

What buyers complain about

Quality-Overall100%

“quality issue”

Top return reasons

Drop/Impact Protection50%

Product Condition30%

Gifting Purpose10%

Functionality-Overall10%

Common questions

Is magic the gathering profitable to sell on Amazon Singapore?: The niche generates $23K/yr across 43 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.7%. Flapen's verdict: Skip it (39/100).
How competitive is the magic the gathering niche?: 1 brands and 13 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in magic the gathering?: Top complaints mined from reviews: Quality-Overall. The return rate is 0.1%.
What does it cost to enter the magic the gathering niche?: Listings span $23.47–$314.61; the average listing price is $99.31 (sweet spot $15–$100). The average incumbent carries 685 reviews — the moat a new listing must climb.