How competitive is the Magic the Gathering niche on Amazon Singapore?

1 brands and 13 sellers compete in Magic the Gathering on Amazon Singapore. The top 5 Magic the Gathering products take 34% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Magic the Gathering niche?

Magic the Gathering sells for $99.31 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $23.47–$314.61. The average incumbent carries 685 reviews — the moat a new listing must climb.

Magic the Gathering

brand-locked demand (top 5 brands take 100% of clicks) — Magic the Gathering doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Top 28% of 118 Toys niches · +4 vs the category median of 35

This niche Category average · 118 niches

Is Magic the Gathering profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Magic the Gathering is a $23K/yr Amazon Singapore market (235K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Magic the Gathering: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +3.7% over the last 90 days and 0.1% of searches end in a purchase.

$23K

revenue / yr

Units sold / yr2K

Search volume / yr+3.7%235K

Conversion rate0.1%

Avg price$99.31

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 13

Top-5 product click share34%

Open market0%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 43 products

Top Magic the Gathering products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Magic: The Gathering Secrets of Strixhaven - Codex Bundle (English Version)

Price: $170.70
Rating: 4.4/5
Reviews: 242
Age: 5mo ago

Magic: The Gathering The Lord of The Rings: Tales of Middle-Earth Commander Deck Food and Fellowship + Collector Booster Sample Pack

Price: $60.00
Rating: 4.6/5
Reviews: 835
Age: 3y ago

Magic: The Gathering | Marvels Spider-Man - Bundle: Gift Edition

Price: $106.56
Rating: 4.3/5
Reviews: 540
Age: 9mo ago

Magic: The Gathering FINAL FANTASY VI Commander Deck - Revival Trance

Price: $61.22
Rating: 4.8/5
Reviews: 813
Age: 1y ago

Magic: The Gathering Bloomburrow Commander Deck - Family Matters (100-Card Deck 2-Card Collector Booster Sample Pack + Accessories)

Price: $51.29
Rating: 4.8/5
Reviews: 412
Age: 2y ago

Newest

by launch date

Magic: The Gathering Secrets of Strixhaven - Codex Bundle (English Version)

Price: $170.70
Rating: 4.4/5
Reviews: 242
Age: 5mo ago

Magic: The Gathering | Marvels Spider-Man - Bundle: Gift Edition

Price: $106.56
Rating: 4.3/5
Reviews: 540
Age: 9mo ago

Magic: The Gathering FINAL Fantasy Chocobo Bundle

Price: $294.45
Rating: 4.6/5
Reviews: 404
Age: 10mo ago

Magic: The Gathering FINAL FANTASY Bundle: Gift Edition (Deluxe Bundle)

Price: $124.35
Rating: 4.5/5
Reviews: 433
Age: 1y ago

Magic: The Gathering FINAL FANTASY VI Commander Deck - Revival Trance

Price: $61.22
Rating: 4.8/5
Reviews: 813
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

34%

Top 20: 75%

Open market

Magic: The Gathering100%
Open — no brand owns it (0%)

Magic the Gathering demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume235KCVR0.1%Products43Brands1Top 5 Brands100%OOS Rate15.5%Rating4.6★Reviews685Avg BSR#93

Top Magic the Gathering search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

magic the gathering150K/yr -3.4%0.1% conv.
mtg56K/yr +20.6%0.1% conv.
mtg commander9K/yr +55.5%0.3% conv.
magic the gathering final fantasy6K/yr -15.6%0.0% conv.
mtg final fantasy9K/yr -31.2%0.0% conv.
final fantasy mtg4K/yr -31.8%0.4% conv.

What reviews say buyers love and hate about Magic the Gathering

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Shape/Style50%

“the cards look”

Quality-Overall25%

“Condition of the product was great”

Suitability Beginner25%

“Item met expectation of a precon deck for beginner levels”

What buyers complain about

100% of reviews

Quality-Overall100%

“quality issue”

Magic the Gathering return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Drop/Impact Protection

50%

2Product Condition

30%

3Gifting Purpose

10%

4Functionality-Overall

10%

Common Magic the Gathering questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Magic the Gathering 39/100 on Amazon Singapore — Skip it. The niche generates $23K/yr across 43 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved +3.7% over the last 90 days.

Magic the Gathering buyers on Amazon Singapore complain most about Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.