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Magic the Gathering

Fail

The top 5 brands take 100% of clicks, so Magic the Gathering is a Fail.

Flapen Score
39
39 / 100
Top 28% of 118 Toys niches · +4 vs the category median of 35
Market size
$23K/yr235K searches / yr
90-day growth
+3.7%search demand this quarter
Competition
34%top-5 click share · 1 brands · 13 sellers

Flapen Score

Magic the Gathering against its category

The dotted line is the Toys average. Past it, Magic the Gathering is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magic the Gathering market on Amazon at a glance

Shoppers on Amazon Singapore searched for Magic the Gathering 235K times last year and spent an estimated $23K. One brand takes every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
235K
Growth, 90 days vs prior 90
+3.7%
Conversion, latest week
0.1%
Market size, estimated
$23Ka year
Top search term
magic the gathering150K searches a year

02 · Price

A sale here is worth $99.31.

Listings sell for $99.31 on average, from $23.47 to $314.61. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $99.31 that is $0 to $10K a year per listing.

Average price
$99.31inside the $15 to $100 sweet spot
Price range
$23.47–$314.61
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
0.1%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 15.5% of listings are out of stock. The average listing ranks #93 within Toys. It carries 685 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
95%
Out of stock, average day
15.5%
Average rank
#93in Toys
Average rating
4.57 starsAmazon Singapore average 4.47 stars
Average reviews
685per listing
Listings tracked
43

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Magic the Gathering products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

$0$699$1K$2K$3K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

13

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

34%

Top 20: 75%

Open market

0%

  • Magic: The Gathering100%
  • Open — no brand owns it (0%)

Demand

Magic the Gathering search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Oct · busiest ÷ quietest = 1.7× · 10 of 12 months tracked

Search terms

Top Magic the Gathering search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • magic the gathering150K/yr
  • mtg56K/yr
  • mtg commander9K/yr
  • magic the gathering final fantasy6K/yr
  • mtg final fantasy9K/yr
  • final fantasy mtg4K/yr

Reviews and returns

What reviews say buyers love and hate about Magic the Gathering

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Shape/Style”
100%of negative reviews mention “Quality-Overall”
0.1%of orders come back
“quality issue”
A buyer, on “Quality-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Magic the Gathering questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data