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Marvel Legends

Fail

The top 5 brands take 100% of clicks, so Marvel Legends is a Fail.

Flapen Score
38
38 / 100
Top 34% of 118 Toys niches · +3 vs the category median of 35
Market size
$38K/yr402K searches / yr
90-day growth
+2.0%search demand this quarter
Competition
21%top-5 click share · 3 brands · 16 sellers

Flapen Score

Marvel Legends against its category

The dotted line is the Toys average. Past it, Marvel Legends is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marvel Legends market on Amazon at a glance

Shoppers on Amazon Singapore searched for Marvel Legends 402K times last year and spent an estimated $38K. All 3 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 402K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
402K
Growth, 90 days vs prior 90
+2.0%
Conversion, latest week
0.2%
Market size, estimated
$38Ka year
Top search term
marvel legends361K searches a year

02 · Price

A sale here is worth $43.03.

Listings sell for $43.03 on average, from $18.29 to $206.05. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $43.03 that is $0 to $4K a year per listing.

Average price
$43.03inside the $15 to $100 sweet spot
Price range
$18.29–$206.05
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.6%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #706 within Toys. It carries 856 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
99%
Out of stock, average day
2.1%
Average rank
#706in Toys
Average rating
4.71 starsAmazon Singapore average 4.47 stars
Average reviews
856per listing
Listings tracked
88

04 · Newcomers

2 of last year's 49 launches cleared the first-year sales bar.

49 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
49
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Marvel Legends products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

3 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

21%

Top 20: 54%

Open market

0%

  • Brand 190%
  • Brand 26%
  • Brand 35%

Demand

Marvel Legends search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 1.9× · 8 of 12 months tracked

Search terms

Top Marvel Legends search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marvel legends361K/yr
  • action figure21K/yr
  • marvel15K/yr
  • marvel legends spiderman5K/yr

Reviews and returns

What reviews say buyers love and hate about Marvel Legends

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Fun/Entertainment Experience”
50%of negative reviews mention “Quality-Overall”
2.6%of orders come back
“cheap”
A buyer, on “Quality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

Keep looking

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FAQ

Common Marvel Legends questions

Answered from the same tracked data.