Is marvel legends profitable to sell on Amazon Singapore?

The niche generates $38K/yr across 88 tracked products. 2 of 49 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Skip it (38/100).

How competitive is the marvel legends niche?

3 brands and 16 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in marvel legends?

Top complaints mined from reviews: Quality-Overall. The return rate is 2.6%.

What does it cost to enter the marvel legends niche?

Listings span $18.29–$206.05; the average listing price is $43.03 (sweet spot $15–$100). The average incumbent carries 856 reviews — the moat a new listing must climb.

marvel legends

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$43.03

avg listing price — sweet spot $15–$100

Competition

Great21%

top-5 click share — an open shelf

Review moat

Good855.85

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.6%

return rate — above 5% kills the launch gate

Price range

Okay$18.29–$206.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+2.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$38K

$38K/yr · 402K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, marvel legends is a $38K/yr Amazon Singapore market (402K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

marvel legends market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $108K–$129K; units × avg price
Conversion rate: 0.2%
Avg BSR: #706
Page quality: 0%
Prime: 99%
Sponsored: 36%
Out of stock: 2.1%
Avg brand age: 43 months
Avg seller age: 0 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

21%

Top 20: 54%

Open market

Marvel90%
Spider-Man6%
Hasbro5%

Demand

Weekly Amazon search volume, last 33 weeks — +2.0% search growth over the last 90 days.

Open Trend

Top marvel legends search terms

marvel legends361K/yr +3.1%0.3% conv.
action figure21K/yr -26.3%0.0% conv.
marvel15K/yr +45.4%0.1% conv.
marvel legends spiderman5K/yr -16.8%0.4% conv.

All search terms

Top marvel legends products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Marvel Legends Series Spider-Man 3 Collectible 6 Inch Action Figure with Spider-Man Symbiote Accessories

Marvel$43.214.7★893 rev

Marvel Kawaii Avengers Mini PU Leather Backpack Purse with Adjustable Straps 10 In Black One Size Backpacks

Marvel$27.514.9★28 rev

Marvel Legends Series X-Men Kitty Pryde & Marvels Colossus Two-Pack 2 Astonishing X-Men Comics-Inspired Collectible 6-Inch Scale Action Figures

Marvel$56.144.7★144 rev

Marvel Legends Series Gamerverse Wolverine vs Marvels Silver Samurai Retro Video Game -Inspired Collectible 6-Inch Action Figures

Marvel$67.204.8★5,076 rev

Marvel Legends Series Magic: The Gathering Mary Jane Watson (Iron Spider) 6-Inch Spider-Man Action Figure; Exclusive Foil Collectible Card Game Trading Card Superhero Toy Christmas Gift for Boys

Marvel$31.174.6★1,268 rev

Newest

by launch date

Marvel Legends Series Emma Frost (Diamond Form) Retro Cardback Astonishing X-Men Comics-Inspired Collectible 6-Inch Scale Action Figure

Marvel$18.290 rev

4mo ago

Marvel Legends Series Ghost Rider Johnny Blaze Action Figure with Motorcycle

Marvel$59.1145 rev

5mo ago

Marvel Legends Series Dogpool and Deadpool Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift

Marvel$37.55226 rev

5mo ago

Marvel Legends Series X-Men Kitty Pryde & Marvels Colossus Two-Pack 2 Astonishing X-Men Comics-Inspired Collectible 6-Inch Scale Action Figures

Marvel$56.14144 rev

6mo ago

Marvel Legends Series Marvels Grizzly Spider-Man Comics Collectible 6-Inch Scale Action Figure

Marvel$39.5519 rev

6mo ago

What buyers say about marvel legends

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience33%

“great toys”

Material Quality33%

“In terms of colour and material”

Value For Money25%

“I think still a good price compared to others online”

What buyers complain about

Quality-Overall50%

“cheap”

Top return reasons

Defective Material/Parts35%

Product Condition20%

Storage Capacity10%

Advertised Vs Actual Product10%

Display-Overall5%

Unsustainable Design5%

Print Quality5%

Scratch Resistance5%

Quality-Overall5%

Common questions

Is marvel legends profitable to sell on Amazon Singapore?: The niche generates $38K/yr across 88 tracked products. 2 of 49 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Skip it (38/100).
How competitive is the marvel legends niche?: 3 brands and 16 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in marvel legends?: Top complaints mined from reviews: Quality-Overall. The return rate is 2.6%.
What does it cost to enter the marvel legends niche?: Listings span $18.29–$206.05; the average listing price is $43.03 (sweet spot $15–$100). The average incumbent carries 856 reviews — the moat a new listing must climb.