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Barbie

Fail

The top 5 brands take 100% of clicks, so Barbie is a Fail.

Flapen Score
39
39 / 100
Top 28% of 118 Toys niches · +4 vs the category median of 35
Market size
$7K/yr56K searches / yr
90-day growth
+31.6%search demand this quarter
Competition
50%top-5 click share · 1 brands · 12 sellers

Flapen Score

Barbie against its category

The dotted line is the Toys average. Past it, Barbie is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barbie market on Amazon at a glance

Shoppers on Amazon Singapore searched for Barbie 56K times last year and spent an estimated $7K. One brand takes every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+31.6%
Conversion, latest week
0.5%
Market size, estimated
$7Ka year
Top search term
barbie44K searches a year

02 · Price

A sale here is worth $26.15.

Listings sell for $26.15 on average, from $10.28 to $61.43. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $26.15 that is $0 to $3K a year per listing.

Average price
$26.15inside the $15 to $100 sweet spot
Price range
$10.28–$61.43
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.7%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #230 within Toys. It carries 2,750 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#230in Toys
Average rating
4.74 starsAmazon Singapore average 4.47 stars
Average reviews
2,750per listing
Listings tracked
28

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Barbie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

0%

  • Brand 1100%

Demand

Barbie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 2.5× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Barbie

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Value For Money”
1.7%of orders come back
“Great value”
A buyer, on “Value For Money”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

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FAQ

Common Barbie questions

Answered from the same tracked data.