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Board Games for Kids 8-12

Fail

Shoppers spend an estimated $4K a year here, so Board Games for Kids 8-12 is a Fail.

Flapen Score
39
39 / 100
Top 28% of 118 Toys niches · +4 vs the category median of 35
Market size
$4K/yr8K searches / yr
90-day growth
+16.5%search demand this quarter
Competition
76%top-5 click share · 7 brands · 17 sellers

Flapen Score

Board Games for Kids 8-12 against its category

The dotted line is the Toys average. Past it, Board Games for Kids 8-12 is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Board Games for Kids 8-12 market on Amazon at a glance

Shoppers on Amazon Singapore searched for Board Games for Kids 8-12 8K times last year and spent an estimated $4K. The top 5 brands take 81% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
+16.5%
Conversion, latest week
1.9%
Market size, estimated
$4Ka year
Peak month
December4.8× the quietest month
Top search term
board games for kids 8-127K searches a year

02 · Price

A sale here is worth $25.63.

Listings sell for $25.63 on average, from $16.98 to $35.86. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $25.63 that is $0 to $3K a year per listing.

Average price
$25.63inside the $15 to $100 sweet spot
Price range
$16.98–$35.86
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.4%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #65 within Toys. It carries 21,837 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#65in Toys
Average rating
4.65 starsAmazon Singapore average 4.47 stars
Average reviews
21,837per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
94 months

Products

Top Board Games for Kids 8-12 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

17

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

7%

  • Brand 120%
  • Brand 217%
  • Brand 316%
  • Brand 414%
  • Brand 513%
  • Brand 612%
  • Open — no brand owns it (1 brand, 7%)

Demand

Board Games for Kids 8-12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Reviews and returns

What reviews say buyers love and hate about Board Games for Kids 8-12

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Fun/Entertainment Experience”
0.4%of orders come back
“Great fun for the whole family”
A buyer, on “Fun/Entertainment Experience”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

Keep looking

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FAQ

Common Board Games for Kids 8-12 questions

Answered from the same tracked data.