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Godzilla

Fail

The top 5 products take 100% of clicks, so Godzilla is a Fail.

Flapen Score
32
32 / 100
Ranks 70 of 118 Toys niches · −3 vs the category median of 35
Market size
$15K/yr24K searches / yr
90-day growth
+12.0%search demand this quarter
Competition
100%top-5 click share · 3 brands · 13 sellers

Flapen Score

Godzilla against its category

The dotted line is the Toys average. Past it, Godzilla is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Godzilla market on Amazon at a glance

Shoppers on Amazon Singapore searched for Godzilla 24K times last year and spent an estimated $15K. All 3 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+12.0%
Conversion, latest week
1.1%
Market size, estimated
$15Ka year
Top search term
godzilla23K searches a year

02 · Price

A sale here is worth $54.19.

Listings sell for $54.19 on average, from $18.70 to $148.70. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $54.19 that is $0 to $5K a year per listing.

Average price
$54.19inside the $15 to $100 sweet spot
Price range
$18.70–$148.70
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #797 within Toys. It carries 531 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
80%
Out of stock, average day
6.8%
Average rank
#797in Toys
Average rating
4.60 starsAmazon Singapore average 4.47 stars
Average reviews
531per listing
Listings tracked
5

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Godzilla products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

$0$2K$3K$5K$6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

13

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • BANDAI75%
  • USAopoly14%
  • TAMASHII NATIONS11%
  • Open — no brand owns it (0%)

Demand

Godzilla search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.7× · 11 of 12 months tracked

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Godzilla questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data