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Sticki Rolls

Fail

The top 5 brands take 100% of clicks, so Sticki Rolls is a Fail.

Flapen Score
40
40 / 100
Top 25% of 118 Toys niches · +5 vs the category median of 35
Market size
$5K/yr8K searches / yr
90-day growth
+23.3%search demand this quarter
Competition
81%top-5 click share · 3 brands · 6 sellers

Flapen Score

Sticki Rolls against its category

The dotted line is the Toys average. Past it, Sticki Rolls is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sticki Rolls market on Amazon at a glance

Shoppers on Amazon Singapore searched for Sticki Rolls 8K times last year and spent an estimated $5K. All 3 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
+23.3%
Conversion, latest week
1.7%
Market size, estimated
$5Ka year
Top search term
sticki rolls8K searches a year

02 · Price

A sale here is worth $39.82.

Listings sell for $39.82 on average, from $12.03 to $104.54. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $39.82 that is $0 to $4K a year per listing.

Average price
$39.82inside the $15 to $100 sweet spot
Price range
$12.03–$104.54
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Toys. It carries 234 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Toys
Average rating
4.53 starsAmazon Singapore average 4.47 stars
Average reviews
234per listing
Listings tracked
7

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Sticki Rolls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 178%
  • Brand 211%
  • Brand 310%
  • Open — no brand owns it (0%)

Demand

Sticki Rolls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Black Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.1× · 10 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Sticki Rolls

We read the reviews and the return reasons for every product selling here.

<0.1%of orders come back, a rate Amazon rounds to zero

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

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FAQ

Common Sticki Rolls questions

Answered from the same tracked data.