84
water gun
Launch itA $1.5M/yr market growing +528.7% this quarter with returns at 0.5% — clears our launch bar.
Growth
Incredible+528.7%90-day search growth — must beat 0% to launch
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Competition
Great26%top-5 click share — an open shelf
Market size
Great£1.5M£1.5M/yr · 2.6M searches
Review moat
Good536.79avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.99avg listing price — sweet spot $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Price range
Okay£2.45–£25.99cheapest to priciest tracked listing — scored on the share inside $15–$100