Water Play

Shoppers searched for this 330K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +556.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £162K a year.

Searches, last 12 months

330K

Growth, 90 days vs prior 90

+556.0%

Conversion, latest week

2.9%

Market size, estimated

£162Ka year

Peak month

June22.6× the quietest month

Top search term

water toys for kids outdoor70K searches a year

Listings sell for £17.11 on average, from £2.51 to £76.46. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £17.11 that is £2K to £4K a year per listing.

Average price

£17.11inside the $15 to $100 sweet spot

Price range

£2.51–£76.46

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #51 within Baby & Toddler Toys. It carries 2,292 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#51in Baby & Toddler Toys

Average rating

4.13 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,292per listing

Listings tracked

60

19 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

14Amazon's first-year sales bar

Average brand age

29 months