Water Table
PassWater Table scores 77 out of 100, a Pass. Shoppers spend $472K a year here, search demand grew +118.3% this quarter, and returns run at 0.2% of orders.
- Flapen Score
- 77 / 100Top 1% of 1,773 Toys & Games niches · +33 vs the category median of 4477
- Market size
- £472K/yr873K searches / yr
- 90-day growth
- +118.3%search demand this quarter
- Competition
- 30%top-5 click share · 37 brands · 57 sellers
Flapen Score
Water Table against its category
The dotted line is the Toys & Games average. Past it, Water Table is stronger. Inside it, weaker.
Market
The Water Table market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Water Table 873K times last year and spent an estimated £472K. The top 5 brands take 50% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 77 out of 100, a Pass.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 873K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +118.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £472K a year.
- Searches, last 12 months
- 873K
- Growth, 90 days vs prior 90
- +118.3%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £472Ka year
- Peak month
- May14.3× the quietest month
- Top search term
- water table192K searches a year
02 · Price
A sale here is worth £38.08.
Listings sell for £38.08 on average, from £9.96 to £166.36. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £38.08 that is £4K to £10K a year per listing.
- Average price
- £38.08inside the $15 to $100 sweet spot
- Price range
- £9.96–£166.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£10K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #54 within Kitchen & Food Toys. It carries 673 reviews at 3.78 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 75%
- Out of stock, average day
- 12.6%
- Average rank
- #54in Kitchen & Food Toys
- Average rating
- 3.78 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 673per listing
- Listings tracked
- 75
04 · Newcomers
Amazon counts 12 of last year's 44 launches as successful.
44 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 44
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Water Table products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Step2 Rain Showers Splash Pond Toddler Water Table Outdoor Kids Water Sensory Table Ages 1.5+ Years Old 13 Piece Water Toy Accessories Kids Activity Table Blue & Green
- Price
- £76.46
- Rating
- 4.7/5
- Reviews
- 22,997
- Age
- 9y ago

KandyToys Sand and Water Table with Lid and Accessories - Kids Outdoor Play Garden Sandpit
- Price
- £13.08
- Rating
- 4.0/5
- Reviews
- 3,418
- Age
- 11y ago

DOLU Kids 3-in-1 Sand & Water Pit with Drawing Table Outdoor Toys Garden Multi function Play Station Desk Colouring - Blue
- Price
- £30.64
- Rating
- 4.7/5
- Reviews
- 1,133
- Age
- 6y ago

deAO 4-in-1 Childrens Wash Basin with Water Function and Sand and Water Table Water Play Table for Outdoor/Indoor with Colour Changing Tableware Fishing Game and Accessories for Boys Girls Toddlers
- Price
- £28.96
- Rating
- 3.7/5
- Reviews
- 67
- Age
- 1y ago

VROGTIK Toddler Water Table Sand and Water Play Table with Fishing Toys Kids Sensory Activity Playset Outdoor Garden Water Toys for Boys Girls Ages 3-12 Summer Backyard Poolside Indoor Toy
- Price
- £46.91
- Rating
- 3.4/5
- Reviews
- 184
- Age
- 5mo ago
Trending
90-day click momentum
DUDUPIE Electric Water Table for Toddlers 1-5 Kids Play Sink with Running Water & Cloud Faucet Sensory Toddler Water Activity Table with Fishing Game Outdoor/Indoor Toy Gift for Boys & Girls (Blue)
- Price
- £24.61
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 3mo ago

FUHSY Sand and Water Play Table with Fishing Toys Sensory Activity Play Sets Outdoor Garden Water Toys Beach Pool Outdoor Play Toy Kitchen Accessories for Summer Backyard Poolside Indoor
- Price
- £34.66
- Rating
- 3.6/5
- Reviews
- 24
- Age
- 3mo ago

Yizemay Sand Water Table for Children Water Play Table Play Sink with Running Water Fishing Game Sensory Water Activity Table Outdoor Garden Toys for Boys Girls 3 4 5 6 Years Old.
- Price
- £27.75
- Rating
- 2.8/5
- Reviews
- 4
- Age
- 4mo ago

Sand and Water Table for Toddlers 1-3 3-5 Kids Garden Outdoor Toys 3-Tier Water Play Table with Pump & Accessories Outdoor Play Sand Water Table Summer Beach Toys for Kids Childrens Girls Gifts
- Price
- £36.08
- Rating
- 2.6/5
- Reviews
- 19
- Age
- 6mo ago

Doloowee Water Table for Toddlers Sand and Water Table Summer Beach Toys Outdoor Toys Garden Toy for Kids 3 4 5 6 years old
- Price
- £35.90
- Rating
- 3.2/5
- Reviews
- 19
- Age
- 7mo ago
Newest
by launch date
DUDUPIE Electric Water Table for Toddlers 1-5 Kids Play Sink with Running Water & Cloud Faucet Sensory Toddler Water Activity Table with Fishing Game Outdoor/Indoor Toy Gift for Boys & Girls (Blue)
- Price
- £24.61
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 3mo ago

FUHSY Sand and Water Play Table with Fishing Toys Sensory Activity Play Sets Outdoor Garden Water Toys Beach Pool Outdoor Play Toy Kitchen Accessories for Summer Backyard Poolside Indoor
- Price
- £34.66
- Rating
- 3.6/5
- Reviews
- 24
- Age
- 3mo ago

CozyBomB 3-Tiers Water Table for Toddlers Outdoor Water Play Table with Magnetic Fishing Game Splash Pond Shower & Sand Sensory Activity Plastic Ages 3-8
- Price
- £56.51
- Rating
- 4.4/5
- Reviews
- 2,285
- Age
- 4mo ago

Yizemay Sand Water Table for Children Water Play Table Play Sink with Running Water Fishing Game Sensory Water Activity Table Outdoor Garden Toys for Boys Girls 3 4 5 6 Years Old.
- Price
- £27.75
- Rating
- 2.8/5
- Reviews
- 4
- Age
- 4mo ago

VROGTIK Toddler Water Table Sand and Water Play Table with Fishing Toys Kids Sensory Activity Playset Outdoor Garden Water Toys for Boys Girls Ages 3-12 Summer Backyard Poolside Indoor Toy
- Price
- £46.91
- Rating
- 3.4/5
- Reviews
- 184
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
37 rising
Sellers
57
Top-5 brand share
50%
Top 20: 89%
Top-5 click share
30%
Top 20: 63%
Open market
45%
- deAO16%
- Step210%
- DOLU10%
- Warmiehomy7%
- KandyToys7%
- VROGTIK5%
Demand
Water Table search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 14.3×
Search terms
Top Water Table search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- water table192K/yr
- water table for children161K/yr
- water play table83K/yr
- sand and water table89K/yr
- kids water table39K/yr
- sand and water table for toddlers42K/yr
- water trays for children32K/yr
- water tray36K/yr
- water tables for kids25K/yr
- sand table28K/yr
Reviews and returns
What reviews say buyers love and hate about Water Table
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This thing is HUGE
Really small
Too short
Flimsy
Not sturdy enough
Very flimsy
Assembly can be a bit fiddly
Too fiddly and time consuming to assemble
Very difficult to put together
Awful Quality
Flimsy quality
For the price, the quality is very cheap and disappointing
Seems a bit pricey
not for the price
Certainly not worth the full price
Love
Fun for kids
Fun times
Fun and Engaging
Good Value
Worth it
Amazing value
Assembly is straightforward
Easily assembled
Easy to put together
The size is reasonable
Great size
Perfect size for little ones
The build quality is just as good as our other set
The build quality feels solid
Build quality is decent
Return
0.2% Return rate 44% Fixable by listing
This thing is HUGE
Really small
Too short
Awful Quality
Flimsy quality
For the price, the quality is very cheap and disappointing
Flimsy
Not sturdy enough
Very flimsy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water Table questions
Answered from the same tracked data.









