Free Amazon FBA tool
Amazon FBA Business Value Calculator
Your SDE, market multiple, and total deal value, calibrated to real sold-deal data. See what your Amazon FBA business would sell for today.
The money: last 12 months
Net profit, last 12 months
Before paying yourself: the number sellerboard or your P&L shows
Add-backs (optional)
Your salary + one-time costs a buyer won't inherit
Total sales, last 12 months (optional)
Only used to sanity-check your numbers
Sellable inventory at landed cost (optional)
What you paid to make and ship it, not retail value
The business
How long have you been selling this brand?
Sales vs the previous 12 months?
Your best seller's share of revenue?
Hours you work on it per week?
Risk and transferability
Registered trademark + Brand Registry?
Revenue outside Amazon?
Backup supplier if yours disappeared?
Suspension or serious policy strike, last 2 years?
Estimated business value$228k – $296k · 2.7×
Estimated business value
Market-ready$228k
$296k
$262kmost likely
≈ 2.7× your yearly profit (SDE) · ≈ 32× monthly
Your multiple on the market scale
How you compare: 2025 sold deals
Distressed
1.1×
Typical sale
2.2×
You
2.7×
Premium
3.4×
What's helping, what's hurting
- Business age · 2–4 years—
- Growth trend · Growing+0.20×
- Product concentration · 30–50%—
- Trademark and Brand Registry · Yes, both+0.30×
- Owner involvement · 10–20—
- Off-Amazon revenue · Amazon only—
- Supplier backup · Yes / multiple—
- Account health · No—
Your biggest levers before selling
- 1.Document SOPs and delegate to cut your hoursup to +$29k
- 2.Spread revenue across more productsup to +$19k
- 3.Add a sales channel outside Amazonup to +$15k
Each lever re-runs the same valuation with that one improvement applied.
What the buyer pays
Business value$228k – $296k
Inventory at landed cost + $18,000
Total deal value$246k – $314k
If sold through a broker: fees about $26k–$39k, or 10–15% of the price.
Calibrated to closed sales. Asking prices run 15–18% higher and usually don't clear.
An estimate calibrated to real sold-deal data. Not an appraisal, and not financial or tax advice. Final prices are set by due diligence, deal structure, and negotiation.
Selling an Amazon FBA business
For most owner-run FBA businesses in 2025 to 2026, 2.5 to 4 times annual SDE at the quality end. Average closed deals ran nearer 2 to 2.2 times. Small owner-run businesses often trade at 1.6 to 3.3 times. Size, growth trend, and risk decide where you land, and the calculator above walks through those factors. You get a range rather than one number. The estimate is calibrated to what businesses sold for in 2024 to 2025. Asking prices run 15% to 18% higher and usually do not clear. The final price is set by due diligence, buyer competition, and deal structure.
Seller's discretionary earnings is your last-12-months net profit plus everything you personally take out. That is one owner's salary and benefits, perks, one-time costs, and personal expenses run through the business. A new owner will not inherit any of it. SDE exists so businesses that pay their owners differently can be compared on the same basis. It is the standard pricing base below about $1M in earnings. Businesses at that size are priced as a multiple of SDE. So every documented add-back dollar is worth its amount times your multiple.
Profit, always. A $2M-revenue business with thin margins can be worth less than a $700k-revenue business with clean earnings. If someone quotes a revenue multiple for an FBA business, be skeptical.
Size sets the base, because bigger earnings command higher multiples. Then seven factors each move it by a documented amount. Growth trend, product spread, trademark protection, your weekly hours, off-Amazon revenue, supplier backup, and account health. The calculator shows every one of those moves, nothing hidden.
No. The multiple applies to SDE only. Buyers purchase your sellable inventory separately at closing, on top of the multiple-based price. They pay landed cost, which is what you paid to make and ship it. They may exclude stale or declining SKUs. Bloated inventory does not raise your price, and it scares buyers about working capital. Right-size it 6 to 12 months before listing.
No. It is 32× your average monthly net profit, which is about 2.7× annual. So the two quotes are the same number. Marketplaces like Empire Flippers quote monthly multiples of 20 to 60×. Brokers and M&A advisors quote annual SDE multiples of 2 to 5×. Divide a monthly quote by 12 before comparing offers. Always confirm which basis a quote uses, because mixing the two misvalues a business by an order of magnitude.
Prepare early. Sellers who start one to two years early exit at 2.7 times the price of sellers who want out immediately. Clean separate books, accrual accounting, a filed trademark, documented SOPs, and fewer owner-hours all show up directly in the multiple.
In 2025, about 100 days on the market on average. A typical deal runs 60 to 120 days end to end. Add 1 to 2 months of account transfer and 1 to 3 months of transition support. A prepared first-time seller should budget 6 to 10 months from decision to full exit.
Full-service brokers typically take 10% to 15% of the business price. Empire Flippers charges 15% up to $700k, sliding to 8% up to $5M, with a $10k minimum. Flippa runs a listing fee plus a 5% to 10% success fee. Selling directly to a buyer costs nothing in fees, but loses the competitive tension that raises prices.
Under about $350k, usually yes, all cash. Larger deals typically pay 70% to 80% up front. The rest comes as earnouts or stability payments over 12 to 24 months. About three-quarters of seven-figure FBA sales include an earnout, so plan for a tail.
Yes, even though Amazon says accounts are not transferable. The standard path is selling the legal entity that owns the account, which Amazon recognizes. Otherwise it is a careful managed migration of account credentials, banking, and tax details over one to two months. Thousands of FBA businesses change hands this way every year.
Everything, from three angles: your Seller Central reports, bank statements, and supplier invoices must all tell the same story. Add account health, tax returns, SKU-level profitability including ad spend, and an inventory count. Clean, accrual-basis books are what make diligence survivable. Messy financials kill more deals than anything else.