How competitive is the Cat Food niche on Amazon United Kingdom?

7 brands and 173 sellers compete in Cat Food on Amazon United Kingdom. The top 5 Cat Food products take 38% of clicks and its top 5 brands hold 93% of demand.

What do buyers complain about in Cat Food?

Cat Food buyers on Amazon United Kingdom complain most about Smell, Value For Money, Indigestion, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Cat Food niche?

Cat Food sells for £12.67 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.14–£29.83. The average incumbent carries 3,319 reviews — the moat a new listing must climb.

Cat Food

Cat Food shows a $15.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Cat Food profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cat Food is a £15.7M/yr Amazon United Kingdom market (7.9M searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 60/100.

Cat Food: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -12.5% over the last 90 days and 15.7% of searches end in a purchase.

£15.7M

revenue / yr

Units sold / yr1.0M

Search volume / yr-12.5%7.9M

Conversion rate15.7%

Avg price£12.67

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers7 · 173

Top-5 product click share38%

Open market7%

Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 37 products

Top Cat Food products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

FELIX Original Mixed Selection in Jelly Wet Cat Food 40x85g

Price: £8.27
Rating: 4.6/5
Reviews: 4,436
Age: 2y ago

WHISKAS Adult Wet Cat Food in Jelly 40x85g Poultry Feasts

Price: £8.84
Rating: 4.7/5
Reviews: 6,495
Age: 3y ago

PURINA ONE Mini Fillets Mixed Selection in Gravy Adult Wet Cat Food 40x85g

Price: £11.12
Rating: 4.6/5
Reviews: 6,837
Age: 7y ago

GOURMET Perle Chefs Collection Adult Wet Cat Food Mini Fillets in Gravy Variety Turkey Tuna Duck Lamb 40 x 85g Pouches

Price: £12.22
Rating: 4.6/5
Reviews: 8,304
Age: 6y ago

FELIX As Good As it Looks Favourites Selection in Jelly Wet Cat Food 40x85g

Price: £9.57
Rating: 4.6/5
Reviews: 1,329
Age: 1y ago

Newest

by launch date

WHISKAS SUPERFOODS Adult Wet Cat Food in Jelly 15x50g Mixed

Price: £3.14
Rating: 4.6/5
Reviews: 318
Age: 8mo ago

FELIX As Good As it Looks Kitten Mixed Selection in Jelly Wet Cat Food 40x85g

Price: £9.51
Rating: 4.7/5
Reviews: 715
Age: 1y ago

GOURMET Perle Delighters Collection in Gravy Wet Cat Food 40x85g

Price: £12.56
Rating: 4.6/5
Reviews: 378
Age: 1y ago

FELIX As Good As it Looks Senior 7+ Fish Selection in Jelly Wet Cat Food 40x85g

Price: £8.87
Rating: 4.8/5
Reviews: 831
Age: 1y ago

FELIX As Good As it Looks Favourites Selection in Jelly Wet Cat Food 120x85g

Price: £29.83
Rating: 4.7/5
Reviews: 1,051
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

173

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

38%

Top 20: 82%

Open market

Felix39%
whiskas29%
Gourmet12%
PURINA ONE6%
Sheba6%
by Amazon6%
Open — no brand owns it (1 brand, 1%)

Cat Food demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume7.9MCVR15.7%Products37Brands7Top 5 Brands93%OOS Rate0.0%Rating4.6★Reviews3,319Avg BSR#10

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Cat Food search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cat food3.4M/yr -5.8%8.8% conv.
cat food pouches590K/yr -26.4%12.5% conv.
felix as good as it looks536K/yr -7.5%9.8% conv.
wet cat food463K/yr -13.6%8.3% conv.
whiskas cat food pouches in jelly419K/yr -31.8%12.5% conv.
gourmet cat food359K/yr -5.9%5.6% conv.
felix cat food351K/yr -27.9%12.7% conv.
cat food wet273K/yr -13.0%7.6% conv.
whiskas238K/yr -21.1%10.1% conv.
felix241K/yr -18.3%10.6% conv.

What reviews say buyers love and hate about Cat Food

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Pet Friendly36%

“Dogs love it”

Value For Money30%

“Great deal”

Quality-Overall10%

“Brilliant quality”

Taste-Overall6%

“Great food”

Flavor4%

“Good variety of flavours”

What buyers complain about

70% of reviews

Smell17%

“Absolutely disgusting smell”

Value For Money11%

“Still a bit expensive”

Indigestion11%

“Gave my cat diarrhea”

Size-Overall7%

“Noted packets smaller”

Quality-Overall6%

“Extremely low-quality product”

Cat Food return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Charging

50%

2Flavor

50%

Common Cat Food questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cat Food 60/100 on Amazon United Kingdom — Worth a look. The niche generates £15.7M/yr across 37 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -12.5% over the last 90 days.