60
cat food
Worth a lookShows a $15.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible£15.7M£15.7M/yr · 7.9M searches
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Avg price
Good£12.67avg listing price — sweet spot $15–$100
Price range
Good£3.14–£29.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,319.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand