45
dishwasher cutlery basket
Skip itPrices mostly outside the sweet spot ($6.53–$13.68) — this niche doesn't clear our bar today.
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,342.92avg incumbent reviews — the moat a new listing must climb
Market size
Okay£228K£228K/yr · 202K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.81avg listing price — sweet spot $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
Price range
Bad£6.53–£13.68cheapest to priciest tracked listing — scored on the share inside $15–$100