Is dishwasher profitable to sell on Amazon United Kingdom?

The niche generates £2.6M/yr across 43 tracked products. 14 of 15 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (51/100).

How competitive is the dishwasher niche?

14 brands and 23 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in dishwasher?

Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Durability. The return rate is 5.1% — above our launch gate.

When does demand for dishwasher peak?

Demand peaks in Feb–Mar; the busiest month runs 3.1× the quietest.

What does it cost to enter the dishwasher niche?

Listings span £141.44–£440.26; the average listing price is £228.27 (sweet spot $15–$100). The average incumbent carries 532 reviews — the moat a new listing must climb.

Dishwasher

Worth a look

Shows a $2.6M/yr market, but prices mostly outside the sweet spot ($141.44–$440.26) keeps it on the watch list.

Market size

Incredible£2.6M

£2.6M/yr · 1.2M searches

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good532.21

avg incumbent reviews — the moat a new listing must climb

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£228.27

avg listing price — sweet spot $15–$100

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Growth

Bad-6.0%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Price range

Bad£141.44–£440.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Returns High Price

Is dishwasher profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, dishwasher is a £2.6M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 51/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

dishwasher market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £1.8M–£2.3M; units × avg price
Conversion rate: 1.0%
Avg BSR: #10
Page quality: 0%
Prime: 95%
Sponsored: 86%
Out of stock: 12.8%
Avg brand age: 50 months
Avg seller age: 177 days

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

41%

Top 20: 79%

Open market

16%

COMFEE'29%
Bosch21%
Hisense14%
HYE12%
Russell Hobbs4%
Hotpoint4%
Open — no brand owns it (8 brands, 16%)

dishwasher demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.

Peak months: Feb, Mar · busiest ÷ quietest = 3.1×

Open Trend

Top dishwasher search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dishwasher844K/yr -3.6%0.4% conv.
dish washer55K/yr -10.7%0.4% conv.
dishwashers freestanding41K/yr -24.3%0.5% conv.
bosch dishwasher46K/yr -3.8%0.9% conv.
dishwashers34K/yr -5.3%0.5% conv.
dish washers machines18K/yr -15.8%0.4% conv.
dishwasher machine16K/yr -6.1%0.3% conv.
full size dishwashers15K/yr -7.1%0.4% conv.
full size dishwasher11K/yr -35.4%0.7% conv.
freestanding dishwasher19K/yr -3.8%0.4% conv.

All search terms

Top dishwasher products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COMFEE Dishwasher Freestanding 13 Place Settings 60cm Black

COMFEE'£188.484.0★509 rev

Bosch Series 2 SMS26AW08G Freestanding Dishwasher 60cm White

Bosch£312.044.5★119 rev

HYE Dishwasher - Freestanding Dishwasher With 14 Place Settings 60cm Full Size Design White ECO Program Quick Wash Quiet (49 dB) - DW0114PW25

HYE£167.123.8★67 rev

COMFEE Dishwasher Freestanding 13 Place Settings 60cm White

COMFEE'£188.994.0★509 rev

Hisense HS622E90BUK Freestanding Standard Dishwasher 85cm High - E Rated Black 24 x 23 x 33 inches (L x W x H) [Energy Class E]

Hisense£221.603.9★654 rev

Newest

by launch date

COMFEE Table Top Dishwasher 6 Place Settings White

COMFEE'£141.442,157 rev

6mo ago

COMFEE Full Size Freestanding Dishwasher 14 Place Settings Black

COMFEE'£248.791,073 rev

6mo ago

COMFEE Full Size Freestanding Dishwasher 14 Place Settings White

COMFEE'£229.311,073 rev

6mo ago

COMFEE Dishwasher Freestanding 13 Place Settings 60cm Black

COMFEE'£188.48509 rev

7mo ago

COMFEE Dishwasher Freestanding 13 Place Settings 60cm White

COMFEE'£188.99509 rev

7mo ago

What reviews say buyers love and hate about dishwasher

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning20%

“Cleans well”

Value For Money14%

“Amazing value”

Ease Of Use13%

“Ease of use”

Noise Level11%

“Not too noisy”

Quality-Overall11%

“Excellent Quality”

Size-Overall7%

“Size is accurate”

Advertised Vs Actual Product5%

“Just what I needed”

Storage Capacity3%

“good space saver”

Design-Overall2%

“It is built well”

Compactness1%

“Its compact enough to fit on my countertop”

What buyers complain about

Size-Overall15%

“Small”

Ease Of Cleaning11%

“Doesn't clean dishes”

Durability9%

“Doesnt last”

Quality-Overall7%

“quality 2 not reliable”

Leak-Proof6%

“leaked afterwards”

Functionality-Overall5%

“it stopped working”

Assembly/Installation4%

“Poor installation”

Maintenance And Repair3%

“6 weeks later still no repair”

Value For Money3%

“Although i wasnt expecting the best for this price”

Noise Level2%

“Bit noisy”

Top return reasons

Size-Overall33%

Defective Material/Parts13%

Functionality-Overall9%

Leak-Proof9%

Compatibility-Overall4%

Ease Of Cleaning4%

Advertised Vs Actual Product2%

Connectivity-Overall2%

Quality-Overall2%

Water Resistance2%

Common dishwasher questions

Is dishwasher profitable to sell on Amazon United Kingdom?: The niche generates £2.6M/yr across 43 tracked products. 14 of 15 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (51/100).
How competitive is the dishwasher niche?: 14 brands and 23 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in dishwasher?: Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Durability. The return rate is 5.1% — above our launch gate.
When does demand for dishwasher peak?: Demand peaks in Feb–Mar; the busiest month runs 3.1× the quietest.
What does it cost to enter the dishwasher niche?: Listings span £141.44–£440.26; the average listing price is £228.27 (sweet spot $15–$100). The average incumbent carries 532 reviews — the moat a new listing must climb.

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Dishwasher

Is dishwasher profitable on Amazon?

dishwasher market size & sales

Competition: brands, sellers & click share

dishwasher demand & seasonality

Top dishwasher search terms shoppers use

Top dishwasher products & what they sell for

Top sellers

Newest

Trending

What reviews say buyers love and hate about dishwasher

What buyers love

What buyers complain about

Top return reasons

Common dishwasher questions

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