Skip to content

Dishwasher

Maybe

Shoppers spend $2.6M a year here. But prices span $141.44–$440.26, mostly outside the sweet spot, so Dishwasher is a Maybe.

Flapen Score
51
51 / 100
Top 28% of 75 Large Appliances niches · +6 vs the category median of 45
Market size
£2.6M/yr1.2M searches / yr
90-day growth
-6.0%search demand this quarter
Competition
41%top-5 click share · 14 brands · 23 sellers

Flapen Score

Dishwasher against its category

The dotted line is the Large Appliances average. Past it, Dishwasher is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dishwasher market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dishwasher 1.2M times last year and spent an estimated £2.6M. The top 5 brands take 81% of clicks. Demand peaks in Feb–Mar. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.6M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
1.0%
Market size, estimated
£2.6Ma year
Peak month
March3.1× the quietest month
Top search term
dishwasher844K searches a year

02 · Price

A sale here is worth £228.27.

Listings sell for £228.27 on average, from £141.44 to £440.26. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £228.27 that is £23K to £57K a year per listing.

Average price
£228.27above the $15 to $100 sweet spot
Price range
£141.44–£440.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£23K–£57K
Returns
5.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #10 within Large Appliances. It carries 532 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
95%
Out of stock, average day
12.8%
Average rank
#10in Large Appliances
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
532per listing
Listings tracked
43

04 · Newcomers

Amazon counts 14 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 14 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
14Amazon's first-year sales bar
Average brand age
50 months

Products

Top Dishwasher products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£77K£154K£232K£309K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

23

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

41%

Top 20: 79%

Open market

16%

  • COMFEE'29%
  • Bosch21%
  • Hisense14%
  • HYE12%
  • Russell Hobbs4%
  • Hotpoint4%
  • Open — no brand owns it (8 brands, 16%)

Demand

Dishwasher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 3.1×

Search terms

Top Dishwasher search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dishwasher844K/yr
  • dish washer55K/yr
  • dishwashers freestanding41K/yr
  • bosch dishwasher46K/yr
  • dishwashers34K/yr
  • dish washers machines18K/yr
  • dishwasher machine16K/yr
  • full size dishwashers15K/yr
  • full size dishwasher11K/yr
  • freestanding dishwasher19K/yr

Reviews and returns

What reviews say buyers love and hate about Dishwasher

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%

Small

Quite large

NOT FIT FOR PURPOSE

Ease Of Cleaning11%+0.80

Doesn't clean dishes

Does not clean well

is ineffective at cleaning

Durability9%−0.14

Doesnt last

Broke within a minute of first use

Disappointing durability

Quality-Overall7%−0.04

quality 2 not reliable

or just poor quality

Rubbish quality

Leak-Proof6%

leaked afterwards

it started leaking from the door

Machine leaks badly

Love

Ease Of Cleaning20%+0.80

Cleans well

Cleans fantastic

Cleans really well

Value For Money14%+1.00

Amazing value

Excellent value for money

Good Value

Ease Of Use13%+1.11

Ease of use

Makes life easier

easy to remove

Noise Level11%+1.00

Not too noisy

not noisy

Quiet and efficient

Quality-Overall11%−0.04

Excellent Quality

solid quality item

Excellent product full of features

Return

5.1% Return rate 44% Fixable by listing

Size-Overall33%█▇▇▇█▆

Small

Quite large

NOT FIT FOR PURPOSE

Defective Material/Parts13%▇▄█▅▅▇
Functionality-Overall9%▅▆█▄▆▄

it stopped working

Doesnt work

will not switch on

Leak-Proof9%▄▅▆█▃▆

leaked afterwards

it started leaking from the door

Machine leaks badly

Compatibility-Overall4%▃▆▅▆██

FAQ

Common Dishwasher questions

Answered from the same tracked data.