Skip to content

Dishwasher

Maybe

Shoppers spend an estimated $2.6M a year here. But prices span $141.44–$440.26, mostly outside the sweet spot, so Dishwasher is a Maybe.

Flapen Score
51
51 / 100
Top 28% of 75 Large Appliances niches · +6 vs the category median of 45
Market size
£2.6M/yr1.2M searches / yr
90-day growth
-6.0%search demand this quarter
Competition
41%top-5 click share · 14 brands · 23 sellers

Flapen Score

Dishwasher against its category

The dotted line is the Large Appliances average. Past it, Dishwasher is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dishwasher market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dishwasher 1.2M times last year and spent an estimated £2.6M. The top 5 brands take 81% of clicks. Demand peaks in Feb–Mar. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.6M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
1.0%
Market size, estimated
£2.6Ma year
Peak month
March3.1× the quietest month
Top search term
dishwasher844K searches a year

02 · Price

A sale here is worth £228.27.

Listings sell for £228.27 on average, from £141.44 to £440.26. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £228.27 that is £23K to £57K a year per listing.

Average price
£228.27above the $15 to $100 sweet spot
Price range
£141.44–£440.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£23K–£57K
Returns
5.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #10 within Large Appliances. It carries 532 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
95%
Out of stock, average day
12.8%
Average rank
#10in Large Appliances
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
532per listing
Listings tracked
43

04 · Newcomers

14 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
14Amazon's first-year sales bar
Average brand age
50 months

Products

Top Dishwasher products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

£0£77K£154K£232K£309K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

23

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

41%

Top 20: 79%

Open market

16%

  • COMFEE'29%
  • Bosch21%
  • Hisense14%
  • HYE12%
  • Russell Hobbs4%
  • Hotpoint4%
  • Open — no brand owns it (8 brands, 16%)

Demand

Dishwasher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 3.1×

Search terms

Top Dishwasher search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dishwasher844K/yr
  • dish washer55K/yr
  • dishwashers freestanding41K/yr
  • bosch dishwasher46K/yr
  • dishwashers34K/yr
  • dish washers machines18K/yr
  • dishwasher machine16K/yr
  • full size dishwashers15K/yr
  • full size dishwasher11K/yr
  • freestanding dishwasher19K/yr

Reviews and returns

What reviews say buyers love and hate about Dishwasher

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Cleaning”
15%of negative reviews mention “Size-Overall”
5.1%of orders come back
“Small”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dishwasher questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data