Dishwasher
MaybeShoppers spend $2.6M a year here. But prices span $141.44–$440.26, mostly outside the sweet spot, so Dishwasher is a Maybe.
- Flapen Score
- 51 / 100Top 28% of 75 Large Appliances niches · +6 vs the category median of 4551
- Market size
- £2.6M/yr1.2M searches / yr
- 90-day growth
- -6.0%search demand this quarter
- Competition
- 41%top-5 click share · 14 brands · 23 sellers
Flapen Score
Dishwasher against its category
The dotted line is the Large Appliances average. Past it, Dishwasher is stronger. Inside it, weaker.
Market
The Dishwasher market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dishwasher 1.2M times last year and spent an estimated £2.6M. The top 5 brands take 81% of clicks. Demand peaks in Feb–Mar. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.6M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -6.0%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £2.6Ma year
- Peak month
- March3.1× the quietest month
- Top search term
- dishwasher844K searches a year
02 · Price
A sale here is worth £228.27.
Listings sell for £228.27 on average, from £141.44 to £440.26. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £228.27 that is £23K to £57K a year per listing.
- Average price
- £228.27above the $15 to $100 sweet spot
- Price range
- £141.44–£440.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £23K–£57K
- Returns
- 5.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #10 within Large Appliances. It carries 532 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 95%
- Out of stock, average day
- 12.8%
- Average rank
- #10in Large Appliances
- Average rating
- 4.15 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 532per listing
- Listings tracked
- 43
04 · Newcomers
Amazon counts 14 of last year's 15 launches as successful.
15 products launched here in the last 12 months. Amazon counts 14 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Dishwasher products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
COMFEE Dishwasher Freestanding 13 Place Settings 60cm Black
- Price
- £188.48
- Rating
- 4.0/5
- Reviews
- 509
- Age
- 7mo ago

Bosch Series 2 SMS26AW08G Freestanding Dishwasher 60cm White
- Price
- £312.04
- Rating
- 4.5/5
- Reviews
- 119
- Age
- 2y ago

HYE Dishwasher - Freestanding Dishwasher With 14 Place Settings 60cm Full Size Design White ECO Program Quick Wash Quiet (49 dB) - DW0114PW25
- Price
- £167.12
- Rating
- 3.8/5
- Reviews
- 67
- Age
- 9mo ago

COMFEE Dishwasher Freestanding 13 Place Settings 60cm White
- Price
- £188.99
- Rating
- 4.0/5
- Reviews
- 509
- Age
- 7mo ago
![Hisense HS622E90BUK Freestanding Standard Dishwasher 85cm High - E Rated Black 24 x 23 x 33 inches (L x W x H) [Energy Class E]](https://m.media-amazon.com/images/I/21oOOk6goEL.jpg)
Hisense HS622E90BUK Freestanding Standard Dishwasher 85cm High - E Rated Black 24 x 23 x 33 inches (L x W x H) [Energy Class E]
- Price
- £221.60
- Rating
- 3.9/5
- Reviews
- 654
- Age
- 3y ago
Trending
90-day click momentum
Samsung Series 11 Smart Integrated Dishwasher Auto Door Open 14 Place Setting Model: DW60A8060BB/EU
- Price
- £365.22
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 4y ago

COMFEE Dishwasher Freestanding 13 Place Settings 60cm Silver
- Price
- £190.11
- Rating
- 4.2/5
- Reviews
- 220
- Age
- 7mo ago

COMFEE Table Top Dishwasher 6 Place Settings White
- Price
- £141.44
- Rating
- 4.3/5
- Reviews
- 2,157
- Age
- 6mo ago

COMFEE Full Size Freestanding Dishwasher 14 Place Settings Black
- Price
- £248.79
- Rating
- 4.0/5
- Reviews
- 1,073
- Age
- 6mo ago

Midea 60cm Freestanding Dishwasher 14 Settings White
- Price
- £245.47
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 1y ago
Newest
by launch date
COMFEE Table Top Dishwasher 6 Place Settings White
- Price
- £141.44
- Rating
- 4.3/5
- Reviews
- 2,157
- Age
- 6mo ago

COMFEE Full Size Freestanding Dishwasher 14 Place Settings Black
- Price
- £248.79
- Rating
- 4.0/5
- Reviews
- 1,073
- Age
- 6mo ago

COMFEE Full Size Freestanding Dishwasher 14 Place Settings White
- Price
- £229.31
- Rating
- 4.0/5
- Reviews
- 1,073
- Age
- 6mo ago

COMFEE Dishwasher Freestanding 13 Place Settings 60cm Black
- Price
- £188.48
- Rating
- 4.0/5
- Reviews
- 509
- Age
- 7mo ago

COMFEE Dishwasher Freestanding 13 Place Settings 60cm White
- Price
- £188.99
- Rating
- 4.0/5
- Reviews
- 509
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
23
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
41%
Top 20: 79%
Open market
16%
- COMFEE'29%
- Bosch21%
- Hisense14%
- HYE12%
- Russell Hobbs4%
- Hotpoint4%
- Open — no brand owns it (8 brands, 16%)
Demand
Dishwasher search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 3.1×
Search terms
Top Dishwasher search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dishwasher844K/yr
- dish washer55K/yr
- dishwashers freestanding41K/yr
- bosch dishwasher46K/yr
- dishwashers34K/yr
- dish washers machines18K/yr
- dishwasher machine16K/yr
- full size dishwashers15K/yr
- full size dishwasher11K/yr
- freestanding dishwasher19K/yr
Reviews and returns
What reviews say buyers love and hate about Dishwasher
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Small
Quite large
NOT FIT FOR PURPOSE
Doesn't clean dishes
Does not clean well
is ineffective at cleaning
Doesnt last
Broke within a minute of first use
Disappointing durability
quality 2 not reliable
or just poor quality
Rubbish quality
leaked afterwards
it started leaking from the door
Machine leaks badly
Love
Cleans well
Cleans fantastic
Cleans really well
Amazing value
Excellent value for money
Good Value
Ease of use
Makes life easier
easy to remove
Not too noisy
not noisy
Quiet and efficient
Excellent Quality
solid quality item
Excellent product full of features
Return
5.1% Return rate 44% Fixable by listing
Small
Quite large
NOT FIT FOR PURPOSE
it stopped working
Doesnt work
will not switch on
leaked afterwards
it started leaking from the door
Machine leaks badly
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dishwasher questions
Answered from the same tracked data.









