dishwasher
Worth a lookShows a $2.6M/yr market, but prices mostly outside the sweet spot ($141.44–$440.26) keeps it on the watch list.
Market size
Incredible£2.6M£2.6M/yr · 1.2M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good532.21avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£228.27avg listing price — sweet spot $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Returns
Bad5.1%return rate — above 5% kills the launch gate
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad£141.44–£440.26cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dishwasher is a £2.6M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
dishwasher market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £1.8M–£2.3M
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #10
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 86%
- Out of stock
- 12.8%
- Avg brand age
- 50 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
23
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
41%
Top 20: 79%
Open market
16%
- COMFEE'29%
- Bosch21%
- Hisense14%
- HYE12%
- Russell Hobbs4%
- Hotpoint4%
- Open — no brand owns it (8 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 3.1×
Top dishwasher search terms
- dishwasher844K/yr
- dish washer55K/yr
- dishwashers freestanding41K/yr
- bosch dishwasher46K/yr
- dishwashers34K/yr
- dish washers machines18K/yr
- dishwasher machine16K/yr
- full size dishwashers15K/yr
- full size dishwasher11K/yr
- freestanding dishwasher19K/yr
Top dishwasher products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COMFEE Dishwasher Freestanding 13 Place Settings 60cm Black
COMFEE'£188.484.0★509 rev
Bosch Series 2 SMS26AW08G Freestanding Dishwasher 60cm White
Bosch£312.044.5★119 rev
HYE Dishwasher - Freestanding Dishwasher With 14 Place Settings 60cm Full Size Design White ECO Program Quick Wash Quiet (49 dB) - DW0114PW25
HYE£167.123.8★67 rev
COMFEE Dishwasher Freestanding 13 Place Settings 60cm White
COMFEE'£188.994.0★509 rev
![Hisense HS622E90BUK Freestanding Standard Dishwasher 85cm High - E Rated Black 24 x 23 x 33 inches (L x W x H) [Energy Class E]](https://m.media-amazon.com/images/I/21oOOk6goEL.jpg)
Hisense HS622E90BUK Freestanding Standard Dishwasher 85cm High - E Rated Black 24 x 23 x 33 inches (L x W x H) [Energy Class E]
Hisense£221.603.9★654 rev
Newest
by launch date
COMFEE Table Top Dishwasher 6 Place Settings White
COMFEE'£141.442,157 rev
COMFEE Full Size Freestanding Dishwasher 14 Place Settings Black
COMFEE'£248.791,073 rev
COMFEE Full Size Freestanding Dishwasher 14 Place Settings White
COMFEE'£229.311,073 rev
COMFEE Dishwasher Freestanding 13 Place Settings 60cm Black
COMFEE'£188.48509 rev
COMFEE Dishwasher Freestanding 13 Place Settings 60cm White
COMFEE'£188.99509 rev
Trending
90-day click momentum
Samsung Series 11 Smart Integrated Dishwasher Auto Door Open 14 Place Setting Model: DW60A8060BB/EU
Samsung£365.224.0★
COMFEE Dishwasher Freestanding 13 Place Settings 60cm Silver
COMFEE'£190.114.2★
COMFEE Table Top Dishwasher 6 Place Settings White
COMFEE'£141.444.3★
COMFEE Full Size Freestanding Dishwasher 14 Place Settings Black
COMFEE'£248.794.0★
Midea 60cm Freestanding Dishwasher 14 Settings White
Midea£245.474.7★
What buyers say about dishwasher
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans well”
“Amazing value”
“Ease of use”
“Not too noisy”
“Excellent Quality”
“Size is accurate”
“Just what I needed”
“good space saver”
“It is built well”
“Its compact enough to fit on my countertop”
What buyers complain about
“Small”
“Doesn't clean dishes”
“Doesnt last”
“quality 2 not reliable”
“leaked afterwards”
“it stopped working”
“Poor installation”
“6 weeks later still no repair”
“Although i wasnt expecting the best for this price”
“Bit noisy”
Top return reasons
Common questions
- Is dishwasher profitable to sell on Amazon United Kingdom?
- The niche generates £2.6M/yr across 43 tracked products. 14 of 15 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the dishwasher niche?
- 14 brands and 23 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in dishwasher?
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Durability. The return rate is 5.1% — above our launch gate.
- When does demand for dishwasher peak?
- Demand peaks in Feb–Mar; the busiest month runs 3.1× the quietest.
- What does it cost to enter the dishwasher niche?
- Listings span £141.44–£440.26; the average listing price is £228.27 (sweet spot $15–$100). The average incumbent carries 532 reviews — the moat a new listing must climb.