freezer
Launch itA $3.3M/yr market growing +21.6% this quarter with returns at 1.5% — clears our launch bar.
Market size
Incredible£3.3M£3.3M/yr · 2.3M searches
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Review moat
Good839.3avg incumbent reviews — the moat a new listing must climb
Avg price
Good£124.59avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+21.6%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Bad£67.13–£215.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, freezer is a £3.3M/yr Amazon United Kingdom market (2.3M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 62/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
freezer market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- £2.5M–£3.1M
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 94%
- Out of stock
- 5.5%
- Avg brand age
- 41 months
- Avg seller age
- 184 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
23
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
32%
Top 20: 74%
Open market
15%
- COMFEE'22%
- HYE18%
- Cookology16%
- Willow16%
- Fridgemaster7%
- SIA5%
- Open — no brand owns it (7 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +21.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.6×
Top freezer search terms
- freezer795K/yr
- chest freezer582K/yr
- freezers166K/yr
- under counter freezer only118K/yr
- under counter freezer100K/yr
- small chest freezer94K/yr
- chest freezer frost free62K/yr
- undercounter freezer65K/yr
- chest freezers61K/yr
- deep freezer50K/yr
Top freezer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cookology 99L Freestanding Chest Freezer - Adjustable Feet - Black
Cookology£106.274.5★3,601 rev
COMFEE 60L Under Counter Freezer with 4-Star Freezer RCU60WH2(E)
COMFEE'£100.974.4★1,087 rev
HYE Chest Freezer - 96L Capacity Freestanding Design Black
HYE£89.504.2★293 rev
Willow W99CFB Freestanding 99L Chest Freezer with Removable Storage Basket Suitable for Outbuildings and Garages 4* Freezer Rating - Black
Willow£98.434.6★435 rev
Willow W99CFW Freestanding 99L Chest Freezer with Removable Storage Basket Suitable for Outbuildings and Garages 4* Freezer Rating - White
Willow£96.374.3★400 rev
Newest
by launch date
Hoover Free Standing Chest Freezer 1 Door E Class 100L Total Capacity White 54.5x49x84.5cm - HOCH100EMK
Hoover£81.229 rev
HYE Chest Freezer - 205L Capacity Freestanding Design White
HYE£137.34293 rev
Fridgemaster White Chest Freezer 97L Capacity MCF100E Freestanding Mechanical Control Winter Guard (-15C) Low Noise 38dB Basket Storage 858 (H) x 578 (W) x 444 (D) mm
Fridgemaster£89.1232 rev
HYE Chest Freezer - 96L Capacity Freestanding Design Black
HYE£89.50293 rev
HYE Chest Freezer - 205L Capacity Freestanding Design Black
HYE£143.51293 rev
Trending
90-day click momentumHoover Free Standing Chest Freezer 1 Door E Class 100L Total Capacity White 54.5x49x84.5cm - HOCH100EMK
Hoover£81.225.0★
Fridgemaster White Chest Freezer 97L Capacity MCF100E Freestanding Mechanical Control Winter Guard (-15C) Low Noise 38dB Basket Storage 858 (H) x 578 (W) x 444 (D) mm
Fridgemaster£89.124.2★
HYE Chest Freezer - 205L Capacity Freestanding Design White
HYE£137.344.2★
HYE Chest Freezer - 205L Capacity Freestanding Design Black
HYE£143.514.2★
SIA SCF92WE Freestanding 92L White Chest Freezer 47cm Wide Narrow Compact Design Temperature Control E Rated 2 Year Parts And Labour Guarantee
SIA£90.294.3★
What buyers say about freezer
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to fit”
“Excellent price”
“Quality great storage is super”
“The capacity is amazing”
“no noise”
“Exactly what I needed”
“Compact and tidy”
“Easy to use”
“sleek and stylish”
“Lightweight and easy maneuvered”
What buyers complain about
“Small freezer”
“Poor quality control”
“Not paid a lot of money for it”
“Not working”
“It burst within 12 hours of having it”
“The noise is too loud”
“Came scratch on lid”
“Looks like it had a hard time during transport”
“found all the food defrosted”
“Too much ice”
Top return reasons
Common questions
- Is freezer profitable to sell on Amazon United Kingdom?
- The niche generates £3.3M/yr across 50 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is +21.6%. Flapen's verdict: Launch it (62/100).
- How competitive is the freezer niche?
- 13 brands and 23 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in freezer?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.5%.
- When does demand for freezer peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the freezer niche?
- Listings span £67.13–£215.36; the average listing price is £124.59 (sweet spot $15–$100). The average incumbent carries 839 reviews — the moat a new listing must climb.