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Freezer

Maybe

Shoppers spend $3.3M a year here. But buyers convert on only 1.1% of searches, so Freezer is a Maybe.

Flapen Score
62
62 / 100
Top 7% of 75 Large Appliances niches · +17 vs the category median of 45
Market size
£3.3M/yr2.3M searches / yr
90-day growth
+21.6%search demand this quarter
Competition
32%top-5 click share · 13 brands · 23 sellers

Flapen Score

Freezer against its category

The dotted line is the Large Appliances average. Past it, Freezer is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Freezer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Freezer 2.3M times last year and spent an estimated £3.3M. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.3M a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
+21.6%
Conversion, latest week
1.1%
Market size, estimated
£3.3Ma year
Peak month
November1.6× the quietest month
Top search term
freezer795K searches a year

02 · Price

A sale here is worth £124.59.

Listings sell for £124.59 on average, from £67.13 to £215.36. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £124.59 that is £31K to £62K a year per listing.

Average price
£124.59above the $15 to $100 sweet spot
Price range
£67.13–£215.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£31K–£62K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #9 within Large Appliances. It carries 839 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
58%
Out of stock, average day
5.5%
Average rank
#9in Large Appliances
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
839per listing
Listings tracked
50

04 · Newcomers

Amazon counts 11 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
11Amazon's first-year sales bar
Average brand age
41 months

Products

Top Freezer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£99K£198K£296K£395K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

23

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

32%

Top 20: 74%

Open market

15%

  • COMFEE'22%
  • HYE18%
  • Cookology16%
  • Willow16%
  • Fridgemaster7%
  • SIA5%
  • Open — no brand owns it (7 brands, 15%)

Demand

Freezer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.6×

Search terms

Top Freezer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • freezer795K/yr
  • chest freezer582K/yr
  • freezers166K/yr
  • under counter freezer only118K/yr
  • under counter freezer100K/yr
  • small chest freezer94K/yr
  • chest freezer frost free62K/yr
  • undercounter freezer65K/yr
  • chest freezers61K/yr
  • deep freezer50K/yr

Reviews and returns

What reviews say buyers love and hate about Freezer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%+1.52

Small freezer

Smaller than expected

It is huge

Quality-Overall10%+0.07

Poor quality control

so no quality control

Poor quality

Value For Money7%+1.34

Not paid a lot of money for it

not even a discount

not worth any money

Functionality-Overall6%−0.13

Not working

still didn't come on

The product never worked for us

Durability6%−0.07

It burst within 12 hours of having it

broke after a couple of months

Didn't last long

Love

Size-Overall20%+1.52

Easy to fit

Really happy with size

Fits very well

Value For Money19%+1.34

Excellent price

good value

Excellent value for money

Quality-Overall13%+0.07

Quality great storage is super

Excellent product

great product, just what I expected

Storage Capacity11%+0.88

The capacity is amazing

Lots of space

it has great storage capacity

Noise Level9%−0.02

no noise

Not noisy

Quiet and efficient

Return

1.5% Return rate 26% Fixable by listing

Defective Material/Parts22%▁▆▇█▇▇
Size-Overall22%▅█▇▆▆▆

Small freezer

Smaller than expected

It is huge

Functionality-Overall12%▇█▆▇▇▄

Not working

still didn't come on

The product never worked for us

Scratch Resistance8%█▄▄▄▄█

Came scratch on lid

Iarge dent and scratch on the side

arrived with 2 scratches on the door. not worth the effort of returning

Heating5%█▃▂▃▃▄

found all the food defrosted

Tried to get engineer out as wasn't freezing very well

very hot during heat wave

FAQ

Common Freezer questions

Answered from the same tracked data.