Freezer
MaybeShoppers spend $3.3M a year here. But buyers convert on only 1.1% of searches, so Freezer is a Maybe.
- Flapen Score
- 62 / 100Top 7% of 75 Large Appliances niches · +17 vs the category median of 4562
- Market size
- £3.3M/yr2.3M searches / yr
- 90-day growth
- +21.6%search demand this quarter
- Competition
- 32%top-5 click share · 13 brands · 23 sellers
Flapen Score
Freezer against its category
The dotted line is the Large Appliances average. Past it, Freezer is stronger. Inside it, weaker.
Market
The Freezer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Freezer 2.3M times last year and spent an estimated £3.3M. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.3M a year.
- Searches, last 12 months
- 2.3M
- Growth, 90 days vs prior 90
- +21.6%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £3.3Ma year
- Peak month
- November1.6× the quietest month
- Top search term
- freezer795K searches a year
02 · Price
A sale here is worth £124.59.
Listings sell for £124.59 on average, from £67.13 to £215.36. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £124.59 that is £31K to £62K a year per listing.
- Average price
- £124.59above the $15 to $100 sweet spot
- Price range
- £67.13–£215.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £31K–£62K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #9 within Large Appliances. It carries 839 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 58%
- Out of stock, average day
- 5.5%
- Average rank
- #9in Large Appliances
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 839per listing
- Listings tracked
- 50
04 · Newcomers
Amazon counts 11 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Freezer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cookology 99L Freestanding Chest Freezer - Adjustable Feet - Black
- Price
- £106.27
- Rating
- 4.5/5
- Reviews
- 3,601
- Age
- 4y ago

COMFEE 60L Under Counter Freezer with 4-Star Freezer RCU60WH2(E)
- Price
- £100.97
- Rating
- 4.4/5
- Reviews
- 1,087
- Age
- 2y ago

HYE Chest Freezer - 96L Capacity Freestanding Design Black
- Price
- £89.50
- Rating
- 4.2/5
- Reviews
- 293
- Age
- 9mo ago

Willow W99CFB Freestanding 99L Chest Freezer with Removable Storage Basket Suitable for Outbuildings and Garages 4* Freezer Rating - Black
- Price
- £98.43
- Rating
- 4.6/5
- Reviews
- 435
- Age
- 3y ago

Willow W99CFW Freestanding 99L Chest Freezer with Removable Storage Basket Suitable for Outbuildings and Garages 4* Freezer Rating - White
- Price
- £96.37
- Rating
- 4.3/5
- Reviews
- 400
- Age
- 3y ago
Trending
90-day click momentum
Hoover Free Standing Chest Freezer 1 Door E Class 100L Total Capacity White 54.5x49x84.5cm - HOCH100EMK
- Price
- £81.22
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 3mo ago

Fridgemaster White Chest Freezer 97L Capacity MCF100E Freestanding Mechanical Control Winter Guard (-15C) Low Noise 38dB Basket Storage 858 (H) x 578 (W) x 444 (D) mm
- Price
- £89.12
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 8mo ago

HYE Chest Freezer - 205L Capacity Freestanding Design White
- Price
- £137.34
- Rating
- 4.2/5
- Reviews
- 293
- Age
- 6mo ago

HYE Chest Freezer - 205L Capacity Freestanding Design Black
- Price
- £143.51
- Rating
- 4.2/5
- Reviews
- 293
- Age
- 9mo ago

SIA SCF92WE Freestanding 92L White Chest Freezer 47cm Wide Narrow Compact Design Temperature Control E Rated 2 Year Parts And Labour Guarantee
- Price
- £90.29
- Rating
- 4.3/5
- Reviews
- 47
- Age
- 1y ago
Newest
by launch date
Hoover Free Standing Chest Freezer 1 Door E Class 100L Total Capacity White 54.5x49x84.5cm - HOCH100EMK
- Price
- £81.22
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 3mo ago

HYE Chest Freezer - 205L Capacity Freestanding Design White
- Price
- £137.34
- Rating
- 4.2/5
- Reviews
- 293
- Age
- 6mo ago

Fridgemaster White Chest Freezer 97L Capacity MCF100E Freestanding Mechanical Control Winter Guard (-15C) Low Noise 38dB Basket Storage 858 (H) x 578 (W) x 444 (D) mm
- Price
- £89.12
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 8mo ago

HYE Chest Freezer - 96L Capacity Freestanding Design Black
- Price
- £89.50
- Rating
- 4.2/5
- Reviews
- 293
- Age
- 9mo ago

HYE Chest Freezer - 205L Capacity Freestanding Design Black
- Price
- £143.51
- Rating
- 4.2/5
- Reviews
- 293
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
13 falling
Sellers
23
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
32%
Top 20: 74%
Open market
15%
- COMFEE'22%
- HYE18%
- Cookology16%
- Willow16%
- Fridgemaster7%
- SIA5%
- Open — no brand owns it (7 brands, 15%)
Demand
Freezer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.6×
Search terms
Top Freezer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- freezer795K/yr
- chest freezer582K/yr
- freezers166K/yr
- under counter freezer only118K/yr
- under counter freezer100K/yr
- small chest freezer94K/yr
- chest freezer frost free62K/yr
- undercounter freezer65K/yr
- chest freezers61K/yr
- deep freezer50K/yr
Reviews and returns
What reviews say buyers love and hate about Freezer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Small freezer
Smaller than expected
It is huge
Poor quality control
so no quality control
Poor quality
Not paid a lot of money for it
not even a discount
not worth any money
Not working
still didn't come on
The product never worked for us
It burst within 12 hours of having it
broke after a couple of months
Didn't last long
Love
Easy to fit
Really happy with size
Fits very well
Excellent price
good value
Excellent value for money
Quality great storage is super
Excellent product
great product, just what I expected
The capacity is amazing
Lots of space
it has great storage capacity
no noise
Not noisy
Quiet and efficient
Return
1.5% Return rate 26% Fixable by listing
Small freezer
Smaller than expected
It is huge
Not working
still didn't come on
The product never worked for us
Came scratch on lid
Iarge dent and scratch on the side
arrived with 2 scratches on the door. not worth the effort of returning
found all the food defrosted
Tried to get engineer out as wasn't freezing very well
very hot during heat wave
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Freezer questions
Answered from the same tracked data.









