Freezer
MaybeShoppers spend an estimated $3.3M a year here. But buyers convert on only 1.1% of searches, so Freezer is a Maybe.
- Flapen Score
- 62 / 100Top 7% of 75 Large Appliances niches · +17 vs the category median of 4562
- Market size
- £3.3M/yr2.3M searches / yr
- 90-day growth
- +21.6%search demand this quarter
- Competition
- 32%top-5 click share · 13 brands · 23 sellers
Flapen Score
Freezer against its category
The dotted line is the Large Appliances average. Past it, Freezer is stronger. Inside it, weaker.
Market
The Freezer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Freezer 2.3M times last year and spent an estimated £3.3M. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.3M a year.
- Searches, last 12 months
- 2.3M
- Growth, 90 days vs prior 90
- +21.6%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £3.3Ma year
- Peak month
- November1.6× the quietest month
- Top search term
- freezer795K searches a year
02 · Price
A sale here is worth £124.59.
Listings sell for £124.59 on average, from £67.13 to £215.36. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £124.59 that is £31K to £62K a year per listing.
- Average price
- £124.59above the $15 to $100 sweet spot
- Price range
- £67.13–£215.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £31K–£62K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #9 within Large Appliances. It carries 839 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 58%
- Out of stock, average day
- 5.5%
- Average rank
- #9in Large Appliances
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 839per listing
- Listings tracked
- 50
04 · Newcomers
11 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Freezer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cookology 99L Freestanding Chest Freezer - Adjustable Feet - Black
- Price
- £106.27
- Rating
- 4.5/5
- Reviews
- 3,601
- Age
- 4y ago

COMFEE 60L Under Counter Freezer with 4-Star Freezer RCU60WH2(E)
- Price
- £100.97
- Rating
- 4.4/5
- Reviews
- 1,087
- Age
- 2y ago

HYE Chest Freezer - 96L Capacity Freestanding Design Black
- Price
- £89.50
- Rating
- 4.2/5
- Reviews
- 293
- Age
- 9mo ago

Willow W99CFB Freestanding 99L Chest Freezer with Removable Storage Basket Suitable for Outbuildings and Garages 4* Freezer Rating - Black
- Price
- £98.43
- Rating
- 4.6/5
- Reviews
- 435
- Age
- 3y ago

Willow W99CFW Freestanding 99L Chest Freezer with Removable Storage Basket Suitable for Outbuildings and Garages 4* Freezer Rating - White
- Price
- £96.37
- Rating
- 4.3/5
- Reviews
- 400
- Age
- 3y ago
Trending
estimated 90-day click momentum
Hoover Free Standing Chest Freezer 1 Door E Class 100L Total Capacity White 54.5x49x84.5cm - HOCH100EMK
- Price
- £81.22
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 3mo ago

Fridgemaster White Chest Freezer 97L Capacity MCF100E Freestanding Mechanical Control Winter Guard (-15C) Low Noise 38dB Basket Storage 858 (H) x 578 (W) x 444 (D) mm
- Price
- £89.12
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 8mo ago

HYE Chest Freezer - 205L Capacity Freestanding Design White
- Price
- £137.34
- Rating
- 4.2/5
- Reviews
- 293
- Age
- 6mo ago

HYE Chest Freezer - 205L Capacity Freestanding Design Black
- Price
- £143.51
- Rating
- 4.2/5
- Reviews
- 293
- Age
- 9mo ago

SIA SCF92WE Freestanding 92L White Chest Freezer 47cm Wide Narrow Compact Design Temperature Control E Rated 2 Year Parts And Labour Guarantee
- Price
- £90.29
- Rating
- 4.3/5
- Reviews
- 47
- Age
- 1y ago
Newest
by launch date
Hoover Free Standing Chest Freezer 1 Door E Class 100L Total Capacity White 54.5x49x84.5cm - HOCH100EMK
- Price
- £81.22
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 3mo ago

HYE Chest Freezer - 205L Capacity Freestanding Design White
- Price
- £137.34
- Rating
- 4.2/5
- Reviews
- 293
- Age
- 6mo ago

Fridgemaster White Chest Freezer 97L Capacity MCF100E Freestanding Mechanical Control Winter Guard (-15C) Low Noise 38dB Basket Storage 858 (H) x 578 (W) x 444 (D) mm
- Price
- £89.12
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 8mo ago

HYE Chest Freezer - 96L Capacity Freestanding Design Black
- Price
- £89.50
- Rating
- 4.2/5
- Reviews
- 293
- Age
- 9mo ago

HYE Chest Freezer - 205L Capacity Freestanding Design Black
- Price
- £143.51
- Rating
- 4.2/5
- Reviews
- 293
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
13 falling
Sellers
23
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
32%
Top 20: 74%
Open market
15%
- COMFEE'22%
- HYE18%
- Cookology16%
- Willow16%
- Fridgemaster7%
- SIA5%
- Open — no brand owns it (7 brands, 15%)
Demand
Freezer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.6×
Search terms
Top Freezer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- freezer795K/yr
- chest freezer582K/yr
- freezers166K/yr
- under counter freezer only118K/yr
- under counter freezer100K/yr
- small chest freezer94K/yr
- chest freezer frost free62K/yr
- undercounter freezer65K/yr
- chest freezers61K/yr
- deep freezer50K/yr
Reviews and returns
What reviews say buyers love and hate about Freezer
We read the reviews and the return reasons for every product selling here.
“Small freezer”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Freezer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









