Is tall freezer profitable to sell on Amazon United Kingdom?

The niche generates £613K/yr across 32 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +10.5%. Flapen's verdict: Worth a look (50/100).

How competitive is the tall freezer niche?

12 brands and 25 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in tall freezer?

Top complaints mined from reviews: Durability, Size-Overall, Noise Level. The return rate is 2.8%.

When does demand for tall freezer peak?

Demand peaks in Nov; the busiest month runs 1.6× the quietest.

What does it cost to enter the tall freezer niche?

Listings span £100.97–£390.19; the average listing price is £228.69 (sweet spot $15–$100). The average incumbent carries 184 reviews — the moat a new listing must climb.

tall freezer

Worth a look

Shows a thin review moat (184 avg reviews), but prices mostly outside the sweet spot ($100.97–$390.19) keeps it on the watch list.

Review moat

Great184.47

avg incumbent reviews — the moat a new listing must climb

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Market size

Good£613K

£613K/yr · 348K searches

Returns

Good2.8%

return rate — above 5% kills the launch gate

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay£228.69

avg listing price — sweet spot $15–$100

Growth

Okay+10.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Price range

Bad£100.97–£390.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier High Price

According to Flapen's Amazon United Kingdom niche tracking, tall freezer is a £613K/yr Amazon United Kingdom market (348K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov. Verdict: Worth a look — 50/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

tall freezer market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £457K–£572K; units × avg price
Conversion rate: 0.8%
Avg BSR: #22
Page quality: 0%
Prime: 69%
Sponsored: 94%
Out of stock: 6.0%
Avg brand age: 44 months
Avg seller age: 192 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

43%

Top 20: 87%

Open market

20%

Willow17%
Fridgemaster16%
Teknix15%
COMFEE'14%
HYE9%
Cookology8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.5% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.6×

Open Trend

Top tall freezer search terms

tall freezer84K/yr +8.8%0.7% conv.
upright freezer74K/yr +13.0%0.7% conv.
freezers upright26K/yr -1.9%0.8% conv.
upright freezer frost free28K/yr +33.6%0.6% conv.
tall freezer frost free free standing28K/yr +6.5%0.6% conv.
upright freezers26K/yr -0.1%0.2% conv.
upright freezers clearance8K/yr +57.9%0.2% conv.
tall freezers upright frost free suitable for garage/outbuilding13K/yr +31.9%0.5% conv.
frost free freezer upright8K/yr -12.4%0.5% conv.
standing freezer9K/yr +4.0%0.4% conv.

All search terms

Top tall freezer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COMFEE 160L Freestanding Upright Freezer 4-Star Freezer RCU160WH2UK(E)

COMFEE'£174.364.4★1,087 rev

Fridgemaster MTZ55153E Freestanding Upright Freezer 165 Litres 143 cm Tall 4 Star Freezer Rating 55cm width E Rated in White

Fridgemaster£203.824.2★217 rev

Teknix TSFG1385W Upright Tall Freezer - Freestanding with 170L Capacity - Smart Frost - Suitable for Garages - Reversible Door - 5 Large Drawers - White H138.0 x W55.0 x D57.0 (cm)

Teknix£205.264.5★226 rev

Fridgemaster MTL55242E Freestanding Upright Larder Fridge Reversible Door 242 Litre 55cm Width White E Rated

Fridgemaster£182.164.3★200 rev

CHiQ FSD140D4EU Upright Freezer 145L E 5 Levels 12-Years Free Warranty on The Compressor H1250 x W540 x D550 Black New

CHiQ£179.894.3★31 rev

Newest

by launch date

HYE Freestanding Freezer - 161L capacity 143cm Height 54cm Width

HYE£214.6813 rev

8mo ago

CHiQ FSD140D4EU Upright Freezer 145L E 5 Levels 12-Years Free Warranty on The Compressor H1250 x W540 x D550 Black New

CHiQ£179.8931 rev

8mo ago

Willow W145TFW 145L 55cm Freestanding Tall Freezer with 4* Freezer Rating Adjustable Thermostat - White

Willow£167.6426 rev

9mo ago

HYE Upright Larder Fridge - Medium Size Freestanding Fridge 54.5cm Width 242 Litre Capacity Reversible Door White Suitable For Apartments & Families - RF01SDF242W01

HYE£168.4834 rev

1y ago

HYE Upright Freezer - 168L Capacity 142.6cm Height 54.5cm Height White

HYE£181.2544 rev

1y ago

What buyers say about tall freezer

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“well worth the money”

Size-Overall19%

“perfect fit”

Quality-Overall13%

“the product is beautiful”

Storage Capacity13%

“has plenty of room”

Noise Level10%

“Very quiet”

Advertised Vs Actual Product5%

“As advertised”

Ease Of Use3%

“Easy to get at items that you want to use”

Heating3%

“Seems to work well even in the heat wave”

Compactness2%

“Compact and tidy”

Temperature Control1%

“It does a basic job of freezing food”

What buyers complain about

Durability14%

“Not made to last”

Size-Overall10%

“Plus the draws are bigger then you would think for its size”

Noise Level10%

“Is very noisy”

Quality-Overall7%

“A serious quality and handling failure”

Value For Money6%

“filled it costing about £500”

Storage Capacity6%

“the actual usable storage is less than that”

Temperature Control5%

“Didnt drop to correct temperature for food refrigeration”

Functionality-Overall5%

“broken conpreser had a lot off trouble with fridge always freeing up the top even when tured down low waste off money don't buy”

Measurement/Reading Accuracy3%

“also the temperature gauge is quite difficult to turn”

Defective Material/Parts3%

“Side damage”

Top return reasons

Size-Overall27%

Defective Material/Parts12%

Scratch Resistance8%

Functionality-Overall7%

Quality-Overall7%

Advertised Vs Actual Product6%

Heating5%