Under Counter Fridge Only
PassUnder Counter Fridge Only scores 70 out of 100, a Pass. Shoppers spend $1.3M a year here, search demand grew +54.4% this quarter, and returns run at 2.5% of orders.
- Flapen Score
- 70 / 100Top 2% of 75 Large Appliances niches · +25 vs the category median of 4570
- Market size
- £1.3M/yr945K searches / yr
- 90-day growth
- +54.4%search demand this quarter
- Competition
- 24%top-5 click share · 25 brands · 44 sellers
Flapen Score
Under Counter Fridge Only against its category
The dotted line is the Large Appliances average. Past it, Under Counter Fridge Only is stronger. Inside it, weaker.
Market
The Under Counter Fridge Only market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Under Counter Fridge Only 945K times last year and spent an estimated £1.3M. The top 5 brands take 64% of clicks. Demand peaks in Jul. Flapen scores it 70 out of 100, a Pass.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 945K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +54.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.
- Searches, last 12 months
- 945K
- Growth, 90 days vs prior 90
- +54.4%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £1.3Ma year
- Peak month
- July2.0× the quietest month
- Top search term
- under counter fridge only172K searches a year
02 · Price
A sale here is worth £106.16.
Listings sell for £106.16 on average, from £33.59 to £155.80. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £106.16 that is £11K to £27K a year per listing.
- Average price
- £106.16above the $15 to $100 sweet spot
- Price range
- £33.59–£155.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £11K–£27K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #33 within Large Appliances. It carries 579 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 39%
- Out of stock, average day
- 8.9%
- Average rank
- #33in Large Appliances
- Average rating
- 4.15 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 579per listing
- Listings tracked
- 69
04 · Newcomers
Amazon counts 11 of last year's 18 launches as successful.
18 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 18
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Under Counter Fridge Only products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cookology 93L Freestanding Under-Counter Fridge - Chiller Box - White
- Price
- £101.36
- Rating
- 4.1/5
- Reviews
- 1,666
- Age
- 6y ago
Cookology 87L 47cm Under-Counter Fridge Freezer - Black
- Price
- £116.19
- Rating
- 4.4/5
- Reviews
- 2,680
- Age
- 8y ago
Fridgemaster MUR4894E 82L Under Counter Fridge with LED Lighting Adjustable Temperature Control Reversible Door and 3 star Ice Box White E rated
- Price
- £101.58
- Rating
- 4.1/5
- Reviews
- 145
- Age
- 3y ago
![COMFEE RCD93WH2(E) Under Counter Fridge 93L Small Fridge with Cooler Box Interior Light Removable Glass Shelf Reversible Door Hinge Adjustable Legs Standard Refrigerator White [Energy Class E]](https://m.media-amazon.com/images/I/41OncmI-fwL.jpg)
COMFEE RCD93WH2(E) Under Counter Fridge 93L Small Fridge with Cooler Box Interior Light Removable Glass Shelf Reversible Door Hinge Adjustable Legs Standard Refrigerator White [Energy Class E]
- Price
- £94.75
- Rating
- 4.0/5
- Reviews
- 487
- Age
- 2y ago
Hisense RL170D4BWE Freestanding 56cm Under Counter Fridge - 132 litre capacity - Auto Defrost - Reversible Door - White - E Rated
- Price
- £144.80
- Rating
- 4.5/5
- Reviews
- 1,778
- Age
- 5y ago
Trending
90-day click momentum
DollarDash 91 L Mini Fridge with Freezer Single Door Small Refrigerator Dorm Fridge with 7 Adjustable Thermostat Energy Saving Low Noise Compact Refrigerator for Office Bedroom Dorm Black
- Price
- £59.96
- Rating
- 3.9/5
- Reviews
- 20
- Age
- 3mo ago
SIA AMZUFF01WH 88L Freestanding Under Counter Fridge Freezer 2 Door 4* Freezer Rating E Rated White 2 Year Parts & Labour Guarantee
- Price
- £109.76
- Rating
- 4.4/5
- Reviews
- 188
- Age
- 6y ago
Willow W48UFIS Freestanding Under Counter Larder Fridge with Chiller Box 90 Litre Capacity Adjustable Feet and Reversible Door Silver
- Price
- £88.46
- Rating
- 4.0/5
- Reviews
- 75
- Age
- 3y ago
![EUHOMY 93L Under Counter Fridge Small Fridge Freezer with 7-Stage Thermostat 38dB Ultra-Quiet Undercounter Mini Fridge 82L Refrigerators & 8L Freezer for Dorm/Office/Bedroom Black [Energy Class E]](https://m.media-amazon.com/images/I/51MDIFNpXCL.jpg)
EUHOMY 93L Under Counter Fridge Small Fridge Freezer with 7-Stage Thermostat 38dB Ultra-Quiet Undercounter Mini Fridge 82L Refrigerators & 8L Freezer for Dorm/Office/Bedroom Black [Energy Class E]
- Price
- £105.21
- Rating
- 4.2/5
- Reviews
- 1,451
- Age
- 1y ago
SIA LFS01WH 48cm White Freestanding 91L Under Counter Larder Fridge
- Price
- £101.02
- Rating
- 4.0/5
- Reviews
- 855
- Age
- 9y ago
Newest
by launch dateDollarDash 91 L Mini Fridge with Freezer Single Door Small Refrigerator Dorm Fridge with 7 Adjustable Thermostat Energy Saving Low Noise Compact Refrigerator for Office Bedroom Dorm Black
- Price
- £59.96
- Rating
- 3.9/5
- Reviews
- 20
- Age
- 3mo ago
HYE Under Counter Fridge - Freestanding Fridge 88L Capacity Slimline 48cm Width Quiet 39 dB Operation White Suitable For Kitchens & Utility Rooms - RF01UCF88W01
- Price
- £88.62
- Rating
- 3.9/5
- Reviews
- 52
- Age
- 1y ago
EUHOMY 93L Under Counter Fridge Small Fridge Freezer with 7-Stage Thermostat 38dB Ultra-Quiet Undercounter Mini Fridge 82L Refrigerators & 8L Freezer for Dorm/Office/Bedroom Black [Energy Class E]
- Price
- £105.21
- Rating
- 4.2/5
- Reviews
- 1,451
- Age
- 1y ago
SIA SFR44WE 83L White Freestanding Under Counter Fridge With Chiller 2 Glass Shelves Interior Light E Energy Rating 2 Year Manufacturer Warranty
- Price
- £84.51
- Rating
- 3.6/5
- Reviews
- 242
- Age
- 2y ago
COMFEE RCD93WH2(E) Under Counter Fridge 93L Small Fridge with Cooler Box Interior Light Removable Glass Shelf Reversible Door Hinge Adjustable Legs Standard Refrigerator White [Energy Class E]
- Price
- £94.75
- Rating
- 4.0/5
- Reviews
- 487
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
25 rising
Sellers
44
Top-5 brand share
64%
Top 20: 97%
Top-5 click share
24%
Top 20: 66%
Open market
29%
- Cookology20%
- COMFEE'17%
- Willow10%
- Fridgemaster10%
- SIA8%
- Hisense7%
Demand
Under Counter Fridge Only search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.0×
Search terms
Top Under Counter Fridge Only search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- under counter fridge only172K/yr
- under counter fridge128K/yr
- small fridge freezer127K/yr
- under counter fridge freezer106K/yr
- undercounter fridge103K/yr
- mini fridge freezer80K/yr
- mini fridge with freezer34K/yr
- fridge freezer small18K/yr
- under counter larder fridge24K/yr
- undercounter fridge freezers20K/yr
Reviews and returns
What reviews say buyers love and hate about Under Counter Fridge Only
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bit small
Bigger than you think
They probably wont fit it
VERY LOUD
It is also very noisy
Very loud
Poor quality
it is cheaply made
Poor quality control
was giving up in the heat
DOES NOT GET COLD ENOUGH
Over heats terrible
is not cold enough to keep anything
no temperature control
Won't get cold enough
Love
Money well spent
Excellent value for money
Great deal
great build quality
Excellent quality
Nice fridge good quality
True to size
Great size
Really happy with the size
Quiet and efficient
ñoise was low
Nice and quiet
plenty of storage
It has a very good capacity
good storage capacity
Return
2.5% Return rate 62% Fixable by listing
Bit small
Bigger than you think
They probably wont fit it
STOPPED WORKING
Did not work
Not fit for purpose
VERY LOUD
It is also very noisy
Very loud
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Table Top Fridge
£178K/yr+110.9%
Mini Fridge
£3.2M/yr+55.3%
Beer Fridge
£819K/yr+126.1%
Freezer
£3.3M/yr+21.6%
Counter Top Fridge
£57K/yr+63.5%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Under Counter Fridge Only questions
Answered from the same tracked data.