Is under counter fridge only profitable to sell on Amazon United Kingdom?

The niche generates £1.3M/yr across 69 tracked products. 11 of 18 products launched in the last 360 days are still selling. 90-day search growth is +54.4%. Flapen's verdict: Launch it (70/100).

How competitive is the under counter fridge only niche?

25 brands and 44 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in under counter fridge only?

Top complaints mined from reviews: Size-Overall, Noise Level, Quality-Overall. The return rate is 2.5%.

When does demand for under counter fridge only peak?

Demand peaks in Jul; the busiest month runs 2.0× the quietest.

What does it cost to enter the under counter fridge only niche?

Listings span £33.59–£155.80; the average listing price is £106.16 (sweet spot $15–$100). The average incumbent carries 579 reviews — the moat a new listing must climb.

under counter fridge only

Launch it

A $1.3M/yr market growing +54.4% this quarter with returns at 2.5% — clears our launch bar.

Competition

Great24%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Great£1.3M

£1.3M/yr · 945K searches

Review moat

Good578.61

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£106.16

avg listing price — sweet spot $15–$100

Growth

Good+54.4%

90-day search growth — must beat 0% to launch

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Returns

Good2.5%

return rate — above 5% kills the launch gate

Price range

Good£33.59–£155.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price

According to Flapen's Amazon United Kingdom niche tracking, under counter fridge only is a £1.3M/yr Amazon United Kingdom market (945K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jul. Verdict: Launch it — 70/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

under counter fridge only market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: £1.1M–£1.3M; units × avg price
Conversion rate: 1.3%
Avg BSR: #33
Page quality: 0%
Prime: 39%
Sponsored: 93%
Out of stock: 8.9%
Avg brand age: 40 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

25 rising

Sellers

Top-5 brand share

64%

Top 20: 97%

Top-5 click share

24%

Top 20: 66%

Open market

29%

Cookology20%
COMFEE'17%
Willow10%
Fridgemaster10%
SIA8%
Hisense7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +54.4% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 2.0×

Open Trend

Top under counter fridge only search terms

under counter fridge only172K/yr +67.2%1.3% conv.
under counter fridge128K/yr +56.2%1.5% conv.
small fridge freezer127K/yr +43.5%0.7% conv.
under counter fridge freezer106K/yr +43.5%1.3% conv.
undercounter fridge103K/yr +54.3%1.5% conv.
mini fridge freezer80K/yr +63.7%0.5% conv.
mini fridge with freezer34K/yr +51.0%0.4% conv.
fridge freezer small18K/yr +70.6%0.8% conv.
under counter larder fridge24K/yr +73.7%0.8% conv.
undercounter fridge freezers20K/yr +27.5%1.8% conv.

All search terms

Top under counter fridge only products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cookology 93L Freestanding Under-Counter Fridge - Chiller Box - White

Cookology£101.364.1★1,666 rev

Cookology 87L 47cm Under-Counter Fridge Freezer - Black

Cookology£116.194.4★2,680 rev

Fridgemaster MUR4894E 82L Under Counter Fridge with LED Lighting Adjustable Temperature Control Reversible Door and 3 star Ice Box White E rated

Fridgemaster£101.584.1★145 rev

COMFEE RCD93WH2(E) Under Counter Fridge 93L Small Fridge with Cooler Box Interior Light Removable Glass Shelf Reversible Door Hinge Adjustable Legs Standard Refrigerator White [Energy Class E]

COMFEE'£94.754.0★487 rev

Hisense RL170D4BWE Freestanding 56cm Under Counter Fridge - 132 litre capacity - Auto Defrost - Reversible Door - White - E Rated

Hisense£144.804.5★1,778 rev

Newest

by launch date

DollarDash 91 L Mini Fridge with Freezer Single Door Small Refrigerator Dorm Fridge with 7 Adjustable Thermostat Energy Saving Low Noise Compact Refrigerator for Office Bedroom Dorm Black

DollarDash£59.9620 rev

3mo ago

HYE Under Counter Fridge - Freestanding Fridge 88L Capacity Slimline 48cm Width Quiet 39 dB Operation White Suitable For Kitchens & Utility Rooms - RF01UCF88W01

HYE£88.6252 rev

1y ago

EUHOMY 93L Under Counter Fridge Small Fridge Freezer with 7-Stage Thermostat 38dB Ultra-Quiet Undercounter Mini Fridge 82L Refrigerators & 8L Freezer for Dorm/Office/Bedroom Black [Energy Class E]

EUHOMY£105.211,451 rev

1y ago

SIA SFR44WE 83L White Freestanding Under Counter Fridge With Chiller 2 Glass Shelves Interior Light E Energy Rating 2 Year Manufacturer Warranty

SIA£84.51242 rev

2y ago

COMFEE RCD93WH2(E) Under Counter Fridge 93L Small Fridge with Cooler Box Interior Light Removable Glass Shelf Reversible Door Hinge Adjustable Legs Standard Refrigerator White [Energy Class E]

COMFEE'£94.75487 rev

2y ago

What buyers say about under counter fridge only

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“Money well spent”

Quality-Overall16%

“great build quality”

Size-Overall16%

“True to size”

Noise Level9%

“Quiet and efficient”

Storage Capacity8%

“plenty of storage”

Advertised Vs Actual Product6%

“As described”

Compactness4%

“Compact size for small areas”

Heating3%

“It is very effective at cooling”

Functionality-Overall2%

“Looks good works well”

Design-Overall2%

“It looks very stylish”

What buyers complain about

Size-Overall27%

“Bit small”

Noise Level9%

“VERY LOUD”

Quality-Overall8%

“Poor quality”

Heating7%

“was giving up in the heat”

Temperature Control5%

“is not cold enough to keep anything”

Functionality-Overall5%

“STOPPED WORKING”

Durability5%

“It failed after 5 months”

Storage Capacity4%

“Not very hig freez4r space”

Advertised Vs Actual Product3%

“This product is deceiving”

Value For Money2%

“does nothing absolutely ripped off our money”

Top return reasons

Size-Overall54%

Defective Material/Parts10%

Functionality-Overall6%

Noise Level4%

Scratch Resistance4%

Heating3%

Maintenance And Repair2%

Temperature Control2%

Advertised Vs Actual Product2%

Quality-Overall2%

Common questions

Is under counter fridge only profitable to sell on Amazon United Kingdom?: The niche generates £1.3M/yr across 69 tracked products. 11 of 18 products launched in the last 360 days are still selling. 90-day search growth is +54.4%. Flapen's verdict: Launch it (70/100).
How competitive is the under counter fridge only niche?: 25 brands and 44 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in under counter fridge only?: Top complaints mined from reviews: Size-Overall, Noise Level, Quality-Overall. The return rate is 2.5%.
When does demand for under counter fridge only peak?: Demand peaks in Jul; the busiest month runs 2.0× the quietest.
What does it cost to enter the under counter fridge only niche?: Listings span £33.59–£155.80; the average listing price is £106.16 (sweet spot $15–$100). The average incumbent carries 579 reviews — the moat a new listing must climb.