Under Counter Fridge Only
PassUnder Counter Fridge Only scores 70 out of 100, a Pass. Shoppers spend an estimated $1.3M a year here, search demand grew +54.4% this quarter, and an estimated 2.5% of orders come back.
- Flapen Score
- 70 / 100Top 2% of 75 Large Appliances niches · +25 vs the category median of 4570
- Market size
- £1.3M/yr945K searches / yr
- 90-day growth
- +54.4%search demand this quarter
- Competition
- 24%top-5 click share · 25 brands · 44 sellers
Flapen Score
Under Counter Fridge Only against its category
The dotted line is the Large Appliances average. Past it, Under Counter Fridge Only is stronger. Inside it, weaker.
Market
The Under Counter Fridge Only market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Under Counter Fridge Only 945K times last year and spent an estimated £1.3M. The top 5 brands take 64% of clicks. Demand peaks in Jul. Flapen scores it 70 out of 100, a Pass.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 945K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +54.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.
- Searches, last 12 months
- 945K
- Growth, 90 days vs prior 90
- +54.4%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £1.3Ma year
- Peak month
- July2.0× the quietest month
- Top search term
- under counter fridge only172K searches a year
02 · Price
A sale here is worth £106.16.
Listings sell for £106.16 on average, from £33.59 to £155.80. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £106.16 that is £11K to £27K a year per listing.
- Average price
- £106.16above the $15 to $100 sweet spot
- Price range
- £33.59–£155.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £11K–£27K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #33 within Large Appliances. It carries 579 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 39%
- Out of stock, average day
- 8.9%
- Average rank
- #33in Large Appliances
- Average rating
- 4.15 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 579per listing
- Listings tracked
- 69
04 · Newcomers
11 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 18
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Under Counter Fridge Only products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cookology 93L Freestanding Under-Counter Fridge - Chiller Box - White
- Price
- £101.36
- Rating
- 4.1/5
- Reviews
- 1,666
- Age
- 6y ago

Cookology 87L 47cm Under-Counter Fridge Freezer - Black
- Price
- £116.19
- Rating
- 4.4/5
- Reviews
- 2,680
- Age
- 8y ago

Fridgemaster MUR4894E 82L Under Counter Fridge with LED Lighting Adjustable Temperature Control Reversible Door and 3 star Ice Box White E rated
- Price
- £101.58
- Rating
- 4.1/5
- Reviews
- 145
- Age
- 3y ago
![COMFEE RCD93WH2(E) Under Counter Fridge 93L Small Fridge with Cooler Box Interior Light Removable Glass Shelf Reversible Door Hinge Adjustable Legs Standard Refrigerator White [Energy Class E]](https://m.media-amazon.com/images/I/41OncmI-fwL.jpg)
COMFEE RCD93WH2(E) Under Counter Fridge 93L Small Fridge with Cooler Box Interior Light Removable Glass Shelf Reversible Door Hinge Adjustable Legs Standard Refrigerator White [Energy Class E]
- Price
- £94.75
- Rating
- 4.0/5
- Reviews
- 487
- Age
- 2y ago

Hisense RL170D4BWE Freestanding 56cm Under Counter Fridge - 132 litre capacity - Auto Defrost - Reversible Door - White - E Rated
- Price
- £144.80
- Rating
- 4.5/5
- Reviews
- 1,778
- Age
- 5y ago
Trending
estimated 90-day click momentum
DollarDash 91 L Mini Fridge with Freezer Single Door Small Refrigerator Dorm Fridge with 7 Adjustable Thermostat Energy Saving Low Noise Compact Refrigerator for Office Bedroom Dorm Black
- Price
- £59.96
- Rating
- 3.9/5
- Reviews
- 20
- Age
- 3mo ago

SIA AMZUFF01WH 88L Freestanding Under Counter Fridge Freezer 2 Door 4* Freezer Rating E Rated White 2 Year Parts & Labour Guarantee
- Price
- £109.76
- Rating
- 4.4/5
- Reviews
- 188
- Age
- 6y ago

Willow W48UFIS Freestanding Under Counter Larder Fridge with Chiller Box 90 Litre Capacity Adjustable Feet and Reversible Door Silver
- Price
- £88.46
- Rating
- 4.0/5
- Reviews
- 75
- Age
- 3y ago
![EUHOMY 93L Under Counter Fridge Small Fridge Freezer with 7-Stage Thermostat 38dB Ultra-Quiet Undercounter Mini Fridge 82L Refrigerators & 8L Freezer for Dorm/Office/Bedroom Black [Energy Class E]](https://m.media-amazon.com/images/I/51MDIFNpXCL.jpg)
EUHOMY 93L Under Counter Fridge Small Fridge Freezer with 7-Stage Thermostat 38dB Ultra-Quiet Undercounter Mini Fridge 82L Refrigerators & 8L Freezer for Dorm/Office/Bedroom Black [Energy Class E]
- Price
- £105.21
- Rating
- 4.2/5
- Reviews
- 1,451
- Age
- 1y ago

SIA LFS01WH 48cm White Freestanding 91L Under Counter Larder Fridge
- Price
- £101.02
- Rating
- 4.0/5
- Reviews
- 855
- Age
- 9y ago
Newest
by launch date
DollarDash 91 L Mini Fridge with Freezer Single Door Small Refrigerator Dorm Fridge with 7 Adjustable Thermostat Energy Saving Low Noise Compact Refrigerator for Office Bedroom Dorm Black
- Price
- £59.96
- Rating
- 3.9/5
- Reviews
- 20
- Age
- 3mo ago

HYE Under Counter Fridge - Freestanding Fridge 88L Capacity Slimline 48cm Width Quiet 39 dB Operation White Suitable For Kitchens & Utility Rooms - RF01UCF88W01
- Price
- £88.62
- Rating
- 3.9/5
- Reviews
- 52
- Age
- 1y ago
![EUHOMY 93L Under Counter Fridge Small Fridge Freezer with 7-Stage Thermostat 38dB Ultra-Quiet Undercounter Mini Fridge 82L Refrigerators & 8L Freezer for Dorm/Office/Bedroom Black [Energy Class E]](https://m.media-amazon.com/images/I/51MDIFNpXCL.jpg)
EUHOMY 93L Under Counter Fridge Small Fridge Freezer with 7-Stage Thermostat 38dB Ultra-Quiet Undercounter Mini Fridge 82L Refrigerators & 8L Freezer for Dorm/Office/Bedroom Black [Energy Class E]
- Price
- £105.21
- Rating
- 4.2/5
- Reviews
- 1,451
- Age
- 1y ago

SIA SFR44WE 83L White Freestanding Under Counter Fridge With Chiller 2 Glass Shelves Interior Light E Energy Rating 2 Year Manufacturer Warranty
- Price
- £84.51
- Rating
- 3.6/5
- Reviews
- 242
- Age
- 2y ago
![COMFEE RCD93WH2(E) Under Counter Fridge 93L Small Fridge with Cooler Box Interior Light Removable Glass Shelf Reversible Door Hinge Adjustable Legs Standard Refrigerator White [Energy Class E]](https://m.media-amazon.com/images/I/41OncmI-fwL.jpg)
COMFEE RCD93WH2(E) Under Counter Fridge 93L Small Fridge with Cooler Box Interior Light Removable Glass Shelf Reversible Door Hinge Adjustable Legs Standard Refrigerator White [Energy Class E]
- Price
- £94.75
- Rating
- 4.0/5
- Reviews
- 487
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.
Brands
25 rising
Sellers
44
Est. top-5 brand share
64%
Top 20: 97%
Est. top-5 click share
24%
Top 20: 66%
Open market
29%
- Cookology20%
- COMFEE'17%
- Willow10%
- Fridgemaster10%
- SIA8%
- Hisense7%
Demand
Under Counter Fridge Only search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.0×
Search terms
Top Under Counter Fridge Only search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- under counter fridge only172K/yr
- under counter fridge128K/yr
- small fridge freezer127K/yr
- under counter fridge freezer106K/yr
- undercounter fridge103K/yr
- mini fridge freezer80K/yr
- mini fridge with freezer34K/yr
- fridge freezer small18K/yr
- under counter larder fridge24K/yr
- undercounter fridge freezers20K/yr
Reviews and returns
What reviews say buyers love and hate about Under Counter Fridge Only
We read the reviews and the return reasons for every product selling here.
“Bit small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Under Counter Fridge Only questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








