Under Counter Fridge Only
Launch itA $1.3M/yr market growing +54.4% this quarter with returns at 2.5% — clears our launch bar.
Competition
Great24%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great£1.3M£1.3M/yr · 945K searches
Review moat
Good578.61avg incumbent reviews — the moat a new listing must climb
Avg price
Good£106.16avg listing price — sweet spot $15–$100
Growth
Good+54.4%90-day search growth — must beat 0% to launch
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good£33.59–£155.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Is under counter fridge only profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, under counter fridge only is a £1.3M/yr Amazon United Kingdom market (945K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jul. Verdict: Launch it — 70/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
under counter fridge only market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £1.1M–£1.3M
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 39%
- Sponsored
- 93%
- Out of stock
- 8.9%
- Avg brand age
- 40 months
- Avg seller age
- 178 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
44
Top-5 brand share
64%
Top 20: 97%
Top-5 click share
24%
Top 20: 66%
Open market
29%
- Cookology20%
- COMFEE'17%
- Willow10%
- Fridgemaster10%
- SIA8%
- Hisense7%
under counter fridge only demand & seasonality
Weekly Amazon search volume, last 104 weeks — +54.4% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.0×
Top under counter fridge only search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- under counter fridge only172K/yr
- under counter fridge128K/yr
- small fridge freezer127K/yr
- under counter fridge freezer106K/yr
- undercounter fridge103K/yr
- mini fridge freezer80K/yr
- mini fridge with freezer34K/yr
- fridge freezer small18K/yr
- under counter larder fridge24K/yr
- undercounter fridge freezers20K/yr
Top under counter fridge only products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cookology 93L Freestanding Under-Counter Fridge - Chiller Box - White
Cookology£101.364.1★1,666 rev
Cookology 87L 47cm Under-Counter Fridge Freezer - Black
Cookology£116.194.4★2,680 rev
Fridgemaster MUR4894E 82L Under Counter Fridge with LED Lighting Adjustable Temperature Control Reversible Door and 3 star Ice Box White E rated
Fridgemaster£101.584.1★145 rev
![COMFEE RCD93WH2(E) Under Counter Fridge 93L Small Fridge with Cooler Box Interior Light Removable Glass Shelf Reversible Door Hinge Adjustable Legs Standard Refrigerator White [Energy Class E]](https://m.media-amazon.com/images/I/41OncmI-fwL.jpg)
COMFEE RCD93WH2(E) Under Counter Fridge 93L Small Fridge with Cooler Box Interior Light Removable Glass Shelf Reversible Door Hinge Adjustable Legs Standard Refrigerator White [Energy Class E]
COMFEE'£94.754.0★487 rev
Hisense RL170D4BWE Freestanding 56cm Under Counter Fridge - 132 litre capacity - Auto Defrost - Reversible Door - White - E Rated
Hisense£144.804.5★1,778 rev
Newest
by launch date
DollarDash 91 L Mini Fridge with Freezer Single Door Small Refrigerator Dorm Fridge with 7 Adjustable Thermostat Energy Saving Low Noise Compact Refrigerator for Office Bedroom Dorm Black
DollarDash£59.9620 rev
HYE Under Counter Fridge - Freestanding Fridge 88L Capacity Slimline 48cm Width Quiet 39 dB Operation White Suitable For Kitchens & Utility Rooms - RF01UCF88W01
HYE£88.6252 rev
![EUHOMY 93L Under Counter Fridge Small Fridge Freezer with 7-Stage Thermostat 38dB Ultra-Quiet Undercounter Mini Fridge 82L Refrigerators & 8L Freezer for Dorm/Office/Bedroom Black [Energy Class E]](https://m.media-amazon.com/images/I/51MDIFNpXCL.jpg)
EUHOMY 93L Under Counter Fridge Small Fridge Freezer with 7-Stage Thermostat 38dB Ultra-Quiet Undercounter Mini Fridge 82L Refrigerators & 8L Freezer for Dorm/Office/Bedroom Black [Energy Class E]
EUHOMY£105.211,451 rev
SIA SFR44WE 83L White Freestanding Under Counter Fridge With Chiller 2 Glass Shelves Interior Light E Energy Rating 2 Year Manufacturer Warranty
SIA£84.51242 rev
COMFEE RCD93WH2(E) Under Counter Fridge 93L Small Fridge with Cooler Box Interior Light Removable Glass Shelf Reversible Door Hinge Adjustable Legs Standard Refrigerator White [Energy Class E]
COMFEE'£94.75487 rev
Trending
90-day click momentumDollarDash 91 L Mini Fridge with Freezer Single Door Small Refrigerator Dorm Fridge with 7 Adjustable Thermostat Energy Saving Low Noise Compact Refrigerator for Office Bedroom Dorm Black
DollarDash£59.963.9★
SIA AMZUFF01WH 88L Freestanding Under Counter Fridge Freezer 2 Door 4* Freezer Rating E Rated White 2 Year Parts & Labour Guarantee
SIA£109.764.4★
Willow W48UFIS Freestanding Under Counter Larder Fridge with Chiller Box 90 Litre Capacity Adjustable Feet and Reversible Door Silver
Willow£88.464.0★
EUHOMY 93L Under Counter Fridge Small Fridge Freezer with 7-Stage Thermostat 38dB Ultra-Quiet Undercounter Mini Fridge 82L Refrigerators & 8L Freezer for Dorm/Office/Bedroom Black [Energy Class E]
EUHOMY£105.214.2★
SIA LFS01WH 48cm White Freestanding 91L Under Counter Larder Fridge
SIA£101.024.0★
What reviews say buyers love and hate about under counter fridge only
What buyers praise and complain about, mined from review topics.What buyers love
“Money well spent”
“great build quality”
“True to size”
“Quiet and efficient”
“plenty of storage”
“As described”
“Compact size for small areas”
“It is very effective at cooling”
“Looks good works well”
“It looks very stylish”
What buyers complain about
“Bit small”
“VERY LOUD”
“Poor quality”
“was giving up in the heat”
“is not cold enough to keep anything”
“STOPPED WORKING”
“It failed after 5 months”
“Not very hig freez4r space”
“This product is deceiving”
“does nothing absolutely ripped off our money”
Top return reasons
Common under counter fridge only questions
- Is under counter fridge only profitable to sell on Amazon United Kingdom?
- The niche generates £1.3M/yr across 69 tracked products. 11 of 18 products launched in the last 360 days are still selling. 90-day search growth is +54.4%. Flapen's verdict: Launch it (70/100).
- How competitive is the under counter fridge only niche?
- 25 brands and 44 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in under counter fridge only?
- Top complaints mined from reviews: Size-Overall, Noise Level, Quality-Overall. The return rate is 2.5%.
- When does demand for under counter fridge only peak?
- Demand peaks in Jul; the busiest month runs 2.0× the quietest.
- What does it cost to enter the under counter fridge only niche?
- Listings span £33.59–£155.80; the average listing price is £106.16 (sweet spot $15–$100). The average incumbent carries 579 reviews — the moat a new listing must climb.
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