Is cooker profitable to sell on Amazon United Kingdom?

The niche generates £1.1M/yr across 37 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Skip it (47/100).

How competitive is the cooker niche?

13 brands and 24 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in cooker?

Top complaints mined from reviews: Heating, Functionality-Overall, Quality-Overall. The return rate is 4.4%.

When does demand for cooker peak?

Demand peaks in Oct–Nov; the busiest month runs 1.7× the quietest.

What does it cost to enter the cooker niche?

Listings span £22.25–£477.86; the average listing price is £238.10 (sweet spot $15–$100). The average incumbent carries 760 reviews — the moat a new listing must climb.

cooker

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Market size

Great£1.1M

£1.1M/yr · 1.1M searches

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Review moat

Good759.65

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£238.10

avg listing price — sweet spot $15–$100

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-14.9%

90-day search growth — must beat 0% to launch

Price range

Bad£22.25–£477.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, cooker is a £1.1M/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

cooker market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £952K–£1.2M; units × avg price
Conversion rate: 0.4%
Avg BSR: #24
Page quality: 0%
Prime: 73%
Sponsored: 92%
Out of stock: 14.9%
Avg brand age: 49 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

41%

Top 20: 85%

Open market

Hisense38%
HYE24%
HADEN12%
Willow11%
Cookology7%
Ferre2%
Open — no brand owns it (7 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Open Trend

Top cooker search terms

electric cooker342K/yr -17.3%0.4% conv.
cooker304K/yr -11.6%0.3% conv.
electric cooker 60cm86K/yr -19.9%0.5% conv.
electric cookers freestanding 60cm45K/yr -21.7%0.4% conv.
cookers42K/yr -17.2%0.2% conv.
electric cookers44K/yr -23.6%0.4% conv.
60cm electric cooker27K/yr -3.6%0.7% conv.
range ovens26K/yr +1.4%0.0% conv.
cookers electric24K/yr -23.9%0.4% conv.
oven & hob bundles21K/yr -17.1%0.1% conv.

All search terms

Top cooker products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HYE 50cm Freestanding Cooker - Electric Cooker with Kitchen Stove Black

HYE£168.234.0★35 rev

Hisense HDUKC60B 60cm Electric Cooker with Ceramic Hob-Black A Rated Double Oven 50L/80L [Energy Class A]

Hisense£310.683.8★66 rev

Hisense HDE3211BBUK 60cm Electric Cooker with Ceramic Hob-Black A Rated Double Oven

Hisense£316.803.9★490 rev

Hisense HDUKC60W 60cm Electric Cooker with Ceramic Hob-White A Rated Double Oven 50L/80L [Energy Class A]

Hisense£309.924.0★61 rev

Cookology 93L 50cm Freestanding Twin Cavity Electric Cooker - Black

Cookology£231.254.0★72 rev

Newest

by launch date

Ferre F6TX04E3-BL 60cm Freestanding Electric Cooker

Ferre£222.990 rev

3mo ago

HYE 50cm Freestanding Cooker - Electric Cooker with Kitchen Stove white

HYE£165.2435 rev

4mo ago

HYE 60cm Freestanding Cooker - Electric Cooker with Kitchen Stove White

HYE£181.1060 rev

4mo ago

HYE 50cm Freestanding Cooker - Electric Cooker with Kitchen Stove Black

HYE£168.2335 rev

6mo ago

Willow W60CCBLK 68L Freestanding Electric Single Cavity Cooker with 4 Ceramic Hobs Oven Light Control Knobs Easy Clean - Black

Willow£258.9414 rev

10mo ago

What buyers say about cooker

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“Good price”

Quality-Overall18%

“Built quality is solid”

Heating10%

“Good heat distribution”

Ease Of Use9%

“Easy to use”

Grilling7%

“Nice cooker”

Advertised Vs Actual Product6%

“Just what I needed”

Size-Overall4%

“Fits perfectly”

Baking3%

“iv had no issues hob heats up quickly oven cooks my daughters cakes perfectly easy to use”

Ease Of Cleaning2%

“clean afterwards too”

Design-Overall2%

“well-designed”

What buyers complain about

Heating14%

“This cooker does not generater enough heat”

Functionality-Overall10%

“Doesn't work”

Quality-Overall9%

“OBVIOUSLY THEIR QUALITY CONTROL DOES NOT WORK”

Durability8%

“Broken in 2 years”

Grilling8%

“No grill pan”

Baking6%

“Not the best quality oven I've owned”

Ease Of Use4%

“so can't use”

Size-Overall4%

“hob part doesnt fit correctly”

Value For Money3%

“So expensicve and so crap”

Maintenance And Repair3%

“Oven stopped working - booked two repairs no one contacted me utterly disappointed”

Top return reasons

Size-Overall18%

Functionality-Overall16%

Heating13%

Defective Material/Parts9%

Quality-Overall4%

Compatibility-Overall3%

Weight Heavy3%

Leak-Proof2%

Connectivity-Overall2%

Mechanism Issues2%

Common questions

Is cooker profitable to sell on Amazon United Kingdom?: The niche generates £1.1M/yr across 37 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Skip it (47/100).
How competitive is the cooker niche?: 13 brands and 24 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in cooker?: Top complaints mined from reviews: Heating, Functionality-Overall, Quality-Overall. The return rate is 4.4%.
When does demand for cooker peak?: Demand peaks in Oct–Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the cooker niche?: Listings span £22.25–£477.86; the average listing price is £238.10 (sweet spot $15–$100). The average incumbent carries 760 reviews — the moat a new listing must climb.