- Flapen Score
- 47 / 100Top 43% of 75 Large Appliances niches · +2 vs the category median of 4547
- Market size
- £1.1M/yr1.1M searches / yr
- 90-day growth
- -14.9%search demand this quarter
- Competition
- 41%top-5 click share · 13 brands · 24 sellers
Flapen Score
Cooker against its category
The dotted line is the Large Appliances average. Past it, Cooker is stronger. Inside it, weaker.
Market
The Cooker market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cooker 1.1M times last year and spent an estimated £1.1M. The top 5 brands take 92% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -14.9%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £1.1Ma year
- Peak month
- November1.7× the quietest month
- Top search term
- electric cooker342K searches a year
02 · Price
A sale here is worth £238.10.
Listings sell for £238.10 on average, from £22.25 to £477.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £238.10 that is £0 to £24K a year per listing.
- Average price
- £238.10above the $15 to $100 sweet spot
- Price range
- £22.25–£477.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£24K
- Returns
- 4.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #24 within Large Appliances. It carries 760 reviews at 4.00 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 73%
- Out of stock, average day
- 14.9%
- Average rank
- #24in Large Appliances
- Average rating
- 4.00 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 760per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 5 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Cooker products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HYE 50cm Freestanding Cooker - Electric Cooker with Kitchen Stove Black
- Price
- £168.23
- Rating
- 4.0/5
- Reviews
- 35
- Age
- 6mo ago
![Hisense HDUKC60B 60cm Electric Cooker with Ceramic Hob-Black A Rated Double Oven 50L/80L [Energy Class A]](https://m.media-amazon.com/images/I/41PnUFlaN2L.jpg)
Hisense HDUKC60B 60cm Electric Cooker with Ceramic Hob-Black A Rated Double Oven 50L/80L [Energy Class A]
- Price
- £310.68
- Rating
- 3.8/5
- Reviews
- 66
- Age
- 1y ago

Hisense HDE3211BBUK 60cm Electric Cooker with Ceramic Hob-Black A Rated Double Oven
- Price
- £316.80
- Rating
- 3.9/5
- Reviews
- 490
- Age
- 5y ago
![Hisense HDUKC60W 60cm Electric Cooker with Ceramic Hob-White A Rated Double Oven 50L/80L [Energy Class A]](https://m.media-amazon.com/images/I/41jqlxQdMAL.jpg)
Hisense HDUKC60W 60cm Electric Cooker with Ceramic Hob-White A Rated Double Oven 50L/80L [Energy Class A]
- Price
- £309.92
- Rating
- 4.0/5
- Reviews
- 61
- Age
- 1y ago

Cookology 93L 50cm Freestanding Twin Cavity Electric Cooker - Black
- Price
- £231.25
- Rating
- 4.0/5
- Reviews
- 72
- Age
- 2y ago
Trending
90-day click momentum
Ferre F6TX04E3-BL 60cm Freestanding Electric Cooker
- Price
- £222.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Haden HE61SW Electric Cooker 60cm Freestanding 65L Capacity HE61SW 4 Cooking Functions White
- Price
- £196.67
- Rating
- 3.3/5
- Reviews
- 5
- Age
- 1y ago

HYE 50cm Freestanding Cooker - Electric Cooker with Kitchen Stove Black
- Price
- £168.23
- Rating
- 4.0/5
- Reviews
- 35
- Age
- 6mo ago

HYE 50cm Freestanding Cooker - Electric Cooker with Kitchen Stove white
- Price
- £165.24
- Rating
- 4.0/5
- Reviews
- 35
- Age
- 4mo ago
![Hisense HDUKC60B 60cm Electric Cooker with Ceramic Hob-Black A Rated Double Oven 50L/80L [Energy Class A]](https://m.media-amazon.com/images/I/41PnUFlaN2L.jpg)
Hisense HDUKC60B 60cm Electric Cooker with Ceramic Hob-Black A Rated Double Oven 50L/80L [Energy Class A]
- Price
- £310.68
- Rating
- 3.8/5
- Reviews
- 66
- Age
- 1y ago
Newest
by launch date
Ferre F6TX04E3-BL 60cm Freestanding Electric Cooker
- Price
- £222.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

HYE 50cm Freestanding Cooker - Electric Cooker with Kitchen Stove white
- Price
- £165.24
- Rating
- 4.0/5
- Reviews
- 35
- Age
- 4mo ago

HYE 60cm Freestanding Cooker - Electric Cooker with Kitchen Stove White
- Price
- £181.10
- Rating
- 3.7/5
- Reviews
- 60
- Age
- 4mo ago

HYE 50cm Freestanding Cooker - Electric Cooker with Kitchen Stove Black
- Price
- £168.23
- Rating
- 4.0/5
- Reviews
- 35
- Age
- 6mo ago

Willow W60CCBLK 68L Freestanding Electric Single Cavity Cooker with 4 Ceramic Hobs Oven Light Control Knobs Easy Clean - Black
- Price
- £258.94
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
24
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
41%
Top 20: 85%
Open market
6%
- Hisense38%
- HYE24%
- HADEN12%
- Willow11%
- Cookology7%
- Ferre2%
- Open — no brand owns it (7 brands, 6%)
Demand
Cooker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.7×
Search terms
Top Cooker search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- electric cooker342K/yr
- cooker304K/yr
- electric cooker 60cm86K/yr
- electric cookers freestanding 60cm45K/yr
- cookers42K/yr
- electric cookers44K/yr
- 60cm electric cooker27K/yr
- range ovens26K/yr
- cookers electric24K/yr
- oven & hob bundles21K/yr
Reviews and returns
What reviews say buyers love and hate about Cooker
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This cooker does not generater enough heat
Takes a long time to heat up
Very slow to heat up
Doesn't work
it suddenly stopped working
Doesnt work properly
OBVIOUSLY THEIR QUALITY CONTROL DOES NOT WORK
Poor quality
Rubbish no quality control
Broken in 2 years
Broke after three uses
Does not last
No grill pan
Need an electrician to fit it up also no grill pan with it
The oven and the grill did not work
Love
Good price
worth every penny
Excellent value
Built quality is solid
Nice quality cooker
Excellent Product
Good heat distribution
Heats quickly
the heating levels can be managed very well
Easy to use
Easy to operate
easy to follow
Nice cooker
Great value got everything you need of a cooker
Gas cooker very good item
Return
4.4% Return rate 26% Fixable by listing
hob part doesnt fit correctly
Not fit for purpose
Too small
Doesn't work
it suddenly stopped working
Doesnt work properly
This cooker does not generater enough heat
Takes a long time to heat up
Very slow to heat up
OBVIOUSLY THEIR QUALITY CONTROL DOES NOT WORK
Poor quality
Rubbish no quality control
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cooker questions
Answered from the same tracked data.









