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Cooker

Fail

Buyers convert on only 0.4% of searches, so Cooker is a Fail.

Flapen Score
47
47 / 100
Top 43% of 75 Large Appliances niches · +2 vs the category median of 45
Market size
£1.1M/yr1.1M searches / yr
90-day growth
-14.9%search demand this quarter
Competition
41%top-5 click share · 13 brands · 24 sellers

Flapen Score

Cooker against its category

The dotted line is the Large Appliances average. Past it, Cooker is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cooker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cooker 1.1M times last year and spent an estimated £1.1M. The top 5 brands take 92% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-14.9%
Conversion, latest week
0.4%
Market size, estimated
£1.1Ma year
Peak month
November1.7× the quietest month
Top search term
electric cooker342K searches a year

02 · Price

A sale here is worth £238.10.

Listings sell for £238.10 on average, from £22.25 to £477.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £238.10 that is £0 to £24K a year per listing.

Average price
£238.10above the $15 to $100 sweet spot
Price range
£22.25–£477.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£24K
Returns
4.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #24 within Large Appliances. It carries 760 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
73%
Out of stock, average day
14.9%
Average rank
#24in Large Appliances
Average rating
4.00 starsAmazon United Kingdom average 4.36 stars
Average reviews
760per listing
Listings tracked
37

04 · Newcomers

Amazon counts 5 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
49 months

Products

Top Cooker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£33K£65K£98K£131K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 falling

Sellers

24

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

41%

Top 20: 85%

Open market

6%

  • Hisense38%
  • HYE24%
  • HADEN12%
  • Willow11%
  • Cookology7%
  • Ferre2%
  • Open — no brand owns it (7 brands, 6%)

Demand

Cooker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Cooker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric cooker342K/yr
  • cooker304K/yr
  • electric cooker 60cm86K/yr
  • electric cookers freestanding 60cm45K/yr
  • cookers42K/yr
  • electric cookers44K/yr
  • 60cm electric cooker27K/yr
  • range ovens26K/yr
  • cookers electric24K/yr
  • oven & hob bundles21K/yr

Reviews and returns

What reviews say buyers love and hate about Cooker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating14%−0.07

This cooker does not generater enough heat

Takes a long time to heat up

Very slow to heat up

Functionality-Overall10%−0.13

Doesn't work

it suddenly stopped working

Doesnt work properly

Quality-Overall9%+1.13

OBVIOUSLY THEIR QUALITY CONTROL DOES NOT WORK

Poor quality

Rubbish no quality control

Durability8%−0.11

Broken in 2 years

Broke after three uses

Does not last

Grilling8%−0.02

No grill pan

Need an electrician to fit it up also no grill pan with it

The oven and the grill did not work

Love

Value For Money19%+1.93

Good price

worth every penny

Excellent value

Quality-Overall18%+1.13

Built quality is solid

Nice quality cooker

Excellent Product

Heating10%−0.07

Good heat distribution

Heats quickly

the heating levels can be managed very well

Ease Of Use9%+0.63

Easy to use

Easy to operate

easy to follow

Grilling7%−0.02

Nice cooker

Great value got everything you need of a cooker

Gas cooker very good item

Return

4.4% Return rate 26% Fixable by listing

Size-Overall18%▄▇▅█▆▇

hob part doesnt fit correctly

Not fit for purpose

Too small

Functionality-Overall16%█▇█▄▇▇

Doesn't work

it suddenly stopped working

Doesnt work properly

Heating13%█▆▅▇██

This cooker does not generater enough heat

Takes a long time to heat up

Very slow to heat up

Defective Material/Parts9%█▆▄▅▅▃
Quality-Overall4%▃▂█▆▆▅

OBVIOUSLY THEIR QUALITY CONTROL DOES NOT WORK

Poor quality

Rubbish no quality control

FAQ

Common Cooker questions

Answered from the same tracked data.