Washing Machines
FailBuyers convert on only 1.2% of searches, so Washing Machines is a Fail.
- Flapen Score
- 49 / 100Top 35% of 75 Large Appliances niches · +4 vs the category median of 4549
- Market size
- £8.4M/yr3.3M searches / yr
- 90-day growth
- -8.2%search demand this quarter
- Competition
- 50%top-5 click share · 10 brands · 32 sellers
Flapen Score
Washing Machines against its category
The dotted line is the Large Appliances average. Past it, Washing Machines is stronger. Inside it, weaker.
Market
The Washing Machines market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Washing Machines 3.3M times last year and spent an estimated £8.4M. The top 5 brands take 89% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8.4M a year.
- Searches, last 12 months
- 3.3M
- Growth, 90 days vs prior 90
- -8.2%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £8.4Ma year
- Peak month
- October1.5× the quietest month
- Top search term
- washing machines1.8M searches a year
02 · Price
A sale here is worth £216.70.
Listings sell for £216.70 on average, from £27.79 to £368.47. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £216.70 that is £108K to £163K a year per listing.
- Average price
- £216.70above the $15 to $100 sweet spot
- Price range
- £27.79–£368.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £108K–£163K
- Returns
- 3.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #11 within Large Appliances. It carries 422 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 91%
- Out of stock, average day
- 11.0%
- Average rank
- #11in Large Appliances
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 422per listing
- Listings tracked
- 23
04 · Newcomers
5 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Washing Machines products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hisense WF1G7021BW Freestanding 7 KG-Front Load Durable Inverter Washing Machine Steam Wash-Quick Wash-15 Washing Programs-1200 RPM-White-Energy Rating B
- Price
- £179.55
- Rating
- 4.2/5
- Reviews
- 798
- Age
- 1y ago

COMFEE 9kg Washing Machine Energy Class A 1400rpm BLDC Motor Slim White
- Price
- £194.44
- Rating
- 4.4/5
- Reviews
- 516
- Age
- 1y ago

COMFEE 8kg Washing Machine Energy Class A 1400rpm BLDC Motor Slim White
- Price
- £188.03
- Rating
- 4.4/5
- Reviews
- 516
- Age
- 1y ago

Hoover H-WASH 350 9kg Freestanding Washing Machine 1400 RPM A Rated ECO-Power Inverter Motor hOn App 60 Programmes Eco Doser Power Care System Graphite 60x54x85 cm - H3WPS496TAMBR680
- Price
- £230.48
- Rating
- 4.4/5
- Reviews
- 583
- Age
- 2y ago

CANDY Quick Pro Washing Machine 9kg Wash 1400 RPM A-20 Energy Class 16 Programmes Mix-Power System BuiltTo Last White 55x60x85 cm - GD 498-80
- Price
- £206.39
- Rating
- 4.4/5
- Reviews
- 264
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Bosch Series 2 WGE03408GB Washing Machine 8kg 1400rpm A Rated White
- Price
- £331.47
- Rating
- 4.4/5
- Reviews
- 321
- Age
- 2y ago

COMFEE 8kg Washing Machine Energy Class A 1400rpm BLDC Motor Slim White
- Price
- £188.03
- Rating
- 4.4/5
- Reviews
- 516
- Age
- 1y ago

TCL 6kg B Class Energy-Saving Front Load Washer - 1000rpm Fast Spin Ultra Slim Multi-Mode Steam Care & Anti-Bacteria Safety Features Included
- Price
- £171.27
- Rating
- 4.1/5
- Reviews
- 43
- Age
- 6mo ago

COMFEE 10kg Washing Machine A-10% Energy Class 1400rpm BLDC Motor White
- Price
- £223.27
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 9mo ago

Hoover H-WASH 350 9kg Freestanding Washing Machine 1400 RPM A Rated ECO-Power Inverter Motor hOn App 60 Programmes Eco Doser Power Care System Graphite 60x54x85 cm - H3WPS496TAMBR680
- Price
- £230.48
- Rating
- 4.4/5
- Reviews
- 583
- Age
- 2y ago
Newest
by launch date
TCL 6kg B Class Energy-Saving Front Load Washer - 1000rpm Fast Spin Ultra Slim Multi-Mode Steam Care & Anti-Bacteria Safety Features Included
- Price
- £171.27
- Rating
- 4.1/5
- Reviews
- 43
- Age
- 6mo ago

HYE Washing Machine - 7KG Drum 1200RPM White
- Price
- £164.28
- Rating
- 4.1/5
- Reviews
- 192
- Age
- 6mo ago

COMFEE 10kg Washing Machine A-10% Energy Class 1400rpm BLDC Motor White
- Price
- £223.27
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 9mo ago

CANDY Quick Pro Washing Machine 9kg Wash 1400 RPM A-20 Energy Class 16 Programmes Mix-Power System BuiltTo Last White 55x60x85 cm - GD 498-80
- Price
- £206.39
- Rating
- 4.4/5
- Reviews
- 264
- Age
- 11mo ago

CANDY Quick Pro Washing Machine 8kg Wash 1400 RPM A-20 Energy Class 16 Programmes Mix-Power System BuiltTo Last White 50x60x85 cm - GD 48S6-80
- Price
- £197.20
- Rating
- 4.4/5
- Reviews
- 264
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
32
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 96%
Open market
8%
- Hisense40%
- COMFEE'23%
- CANDY11%
- Hoover11%
- Bosch4%
- TCL3%
- Open — no brand owns it (4 brands, 8%)
Demand
Washing Machines search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Washing Machines search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- washing machines1.8M/yr
- washing machine993K/yr
- beko washing machine47K/yr
- hisense washing machine66K/yr
- hotpoint washing machine62K/yr
- 10kg washing machine40K/yr
- washing machine 10kg31K/yr
- cheap washing machines34K/yr
- hoover washing machine38K/yr
- indesit washing machines31K/yr
Reviews and returns
What reviews say buyers love and hate about Washing Machines
We read the reviews and the return reasons for every product selling here.
“it has broken numerous times”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Washing Machines questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









