Washing Machines
FailBuyers convert on only 1.2% of searches, so Washing Machines is a Fail.
- Flapen Score
- 49 / 100Top 35% of 75 Large Appliances niches · +4 vs the category median of 4549
- Market size
- £8.4M/yr3.3M searches / yr
- 90-day growth
- -8.2%search demand this quarter
- Competition
- 50%top-5 click share · 10 brands · 32 sellers
Flapen Score
Washing Machines against its category
The dotted line is the Large Appliances average. Past it, Washing Machines is stronger. Inside it, weaker.
Market
The Washing Machines market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Washing Machines 3.3M times last year and spent an estimated £8.4M. The top 5 brands take 89% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8.4M a year.
- Searches, last 12 months
- 3.3M
- Growth, 90 days vs prior 90
- -8.2%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £8.4Ma year
- Peak month
- October1.5× the quietest month
- Top search term
- washing machines1.8M searches a year
02 · Price
A sale here is worth £216.70.
Listings sell for £216.70 on average, from £27.79 to £368.47. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £216.70 that is £108K to £163K a year per listing.
- Average price
- £216.70above the $15 to $100 sweet spot
- Price range
- £27.79–£368.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £108K–£163K
- Returns
- 3.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #11 within Large Appliances. It carries 422 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 91%
- Out of stock, average day
- 11.0%
- Average rank
- #11in Large Appliances
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 422per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 5 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Washing Machines products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hisense WF1G7021BW Freestanding 7 KG-Front Load Durable Inverter Washing Machine Steam Wash-Quick Wash-15 Washing Programs-1200 RPM-White-Energy Rating B
- Price
- £179.55
- Rating
- 4.2/5
- Reviews
- 798
- Age
- 1y ago

COMFEE 9kg Washing Machine Energy Class A 1400rpm BLDC Motor Slim White
- Price
- £194.44
- Rating
- 4.4/5
- Reviews
- 516
- Age
- 1y ago

COMFEE 8kg Washing Machine Energy Class A 1400rpm BLDC Motor Slim White
- Price
- £188.03
- Rating
- 4.4/5
- Reviews
- 516
- Age
- 1y ago

Hoover H-WASH 350 9kg Freestanding Washing Machine 1400 RPM A Rated ECO-Power Inverter Motor hOn App 60 Programmes Eco Doser Power Care System Graphite 60x54x85 cm - H3WPS496TAMBR680
- Price
- £230.48
- Rating
- 4.4/5
- Reviews
- 583
- Age
- 2y ago

CANDY Quick Pro Washing Machine 9kg Wash 1400 RPM A-20 Energy Class 16 Programmes Mix-Power System BuiltTo Last White 55x60x85 cm - GD 498-80
- Price
- £206.39
- Rating
- 4.4/5
- Reviews
- 264
- Age
- 11mo ago
Trending
90-day click momentum
Bosch Series 2 WGE03408GB Washing Machine 8kg 1400rpm A Rated White
- Price
- £331.47
- Rating
- 4.4/5
- Reviews
- 321
- Age
- 2y ago

COMFEE 8kg Washing Machine Energy Class A 1400rpm BLDC Motor Slim White
- Price
- £188.03
- Rating
- 4.4/5
- Reviews
- 516
- Age
- 1y ago

TCL 6kg B Class Energy-Saving Front Load Washer - 1000rpm Fast Spin Ultra Slim Multi-Mode Steam Care & Anti-Bacteria Safety Features Included
- Price
- £171.27
- Rating
- 4.1/5
- Reviews
- 43
- Age
- 6mo ago

COMFEE 10kg Washing Machine A-10% Energy Class 1400rpm BLDC Motor White
- Price
- £223.27
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 9mo ago

Hoover H-WASH 350 9kg Freestanding Washing Machine 1400 RPM A Rated ECO-Power Inverter Motor hOn App 60 Programmes Eco Doser Power Care System Graphite 60x54x85 cm - H3WPS496TAMBR680
- Price
- £230.48
- Rating
- 4.4/5
- Reviews
- 583
- Age
- 2y ago
Newest
by launch date
TCL 6kg B Class Energy-Saving Front Load Washer - 1000rpm Fast Spin Ultra Slim Multi-Mode Steam Care & Anti-Bacteria Safety Features Included
- Price
- £171.27
- Rating
- 4.1/5
- Reviews
- 43
- Age
- 6mo ago

HYE Washing Machine - 7KG Drum 1200RPM White
- Price
- £164.28
- Rating
- 4.1/5
- Reviews
- 192
- Age
- 6mo ago

COMFEE 10kg Washing Machine A-10% Energy Class 1400rpm BLDC Motor White
- Price
- £223.27
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 9mo ago

CANDY Quick Pro Washing Machine 9kg Wash 1400 RPM A-20 Energy Class 16 Programmes Mix-Power System BuiltTo Last White 55x60x85 cm - GD 498-80
- Price
- £206.39
- Rating
- 4.4/5
- Reviews
- 264
- Age
- 11mo ago

CANDY Quick Pro Washing Machine 8kg Wash 1400 RPM A-20 Energy Class 16 Programmes Mix-Power System BuiltTo Last White 50x60x85 cm - GD 48S6-80
- Price
- £197.20
- Rating
- 4.4/5
- Reviews
- 264
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
32
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
50%
Top 20: 96%
Open market
8%
- Hisense40%
- COMFEE'23%
- CANDY11%
- Hoover11%
- Bosch4%
- TCL3%
- Open — no brand owns it (4 brands, 8%)
Demand
Washing Machines search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Washing Machines search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- washing machines1.8M/yr
- washing machine993K/yr
- beko washing machine47K/yr
- hisense washing machine66K/yr
- hotpoint washing machine62K/yr
- 10kg washing machine40K/yr
- washing machine 10kg31K/yr
- cheap washing machines34K/yr
- hoover washing machine38K/yr
- indesit washing machines31K/yr
Reviews and returns
What reviews say buyers love and hate about Washing Machines
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it has broken numerous times
Not durable
Broke after one month
Appalling Installation
Terrible installation
The installation was dreadful
noisy
it makes alot of noise
Noisy
To small
he told it wouldnt fit
smaller drum
Leaking
leaks from the door
it then leaked and the
Love
Excellent Value
Excellent for the money
Worth every penny
noise level is excellent
doesnt make lots of noise
fairly quiet
I think the price-quality ratio is ideal
Excellent product
most reviews were excellent
EASY TO USE
Like the easy to use control buttons
easy to operate
great cleaning performance
cleans well
Overall it cleans really well
Return
3.6% Return rate 16% Fixable by listing
noisy
it makes alot of noise
Noisy
it has today stopped working
Not working has expected
They don't do the job properly
To small
he told it wouldnt fit
smaller drum
Leaking
leaks from the door
it then leaked and the
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Washing Machines questions
Answered from the same tracked data.









