Is washing machines profitable to sell on Amazon United Kingdom?

The niche generates £8.4M/yr across 23 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Skip it (49/100).

How competitive is the washing machines niche?

10 brands and 32 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in washing machines?

Top complaints mined from reviews: Durability, Assembly/Installation, Noise Level. The return rate is 3.6%.

When does demand for washing machines peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the washing machines niche?

Listings span £27.79–£368.47; the average listing price is £216.70 (sweet spot $15–$100). The average incumbent carries 422 reviews — the moat a new listing must climb.

washing machines

Skip it

Weak search conversion (1.2%) — this niche doesn't clear our bar today.

Market size

Incredible£8.4M

£8.4M/yr · 3.3M searches

Review moat

Great421.74

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£216.70

avg listing price — sweet spot $15–$100

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-8.2%

90-day search growth — must beat 0% to launch

Price range

Bad£27.79–£368.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, washing machines is a £8.4M/yr Amazon United Kingdom market (3.3M searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 49/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

washing machines market data

Units sold / yr: 30K–40K; avg 500–750/product
Revenue / yr: £6.5M–£8.7M; units × avg price
Conversion rate: 1.2%
Avg BSR: #11
Page quality: 0%
Prime: 91%
Sponsored: 96%
Out of stock: 11.0%
Avg brand age: 36 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

50%

Top 20: 96%

Open market

Hisense40%
COMFEE'23%
CANDY11%
Hoover11%
Bosch4%
TCL3%
Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top washing machines search terms

washing machines1.8M/yr -11.4%0.8% conv.
washing machine993K/yr -3.5%0.9% conv.
beko washing machine47K/yr +0.6%0.4% conv.
hisense washing machine66K/yr -7.4%1.3% conv.
hotpoint washing machine62K/yr -13.9%0.1% conv.
10kg washing machine40K/yr -4.6%1.0% conv.
washing machine 10kg31K/yr +13.2%0.8% conv.
cheap washing machines34K/yr +0.3%0.7% conv.
hoover washing machine38K/yr -24.7%0.8% conv.
indesit washing machines31K/yr -25.4%0.2% conv.

All search terms

Top washing machines products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hisense WF1G7021BW Freestanding 7 KG-Front Load Durable Inverter Washing Machine Steam Wash-Quick Wash-15 Washing Programs-1200 RPM-White-Energy Rating B

Hisense£179.554.2★798 rev

COMFEE 9kg Washing Machine Energy Class A 1400rpm BLDC Motor Slim White

COMFEE'£194.444.4★516 rev

COMFEE 8kg Washing Machine Energy Class A 1400rpm BLDC Motor Slim White

COMFEE'£188.034.4★516 rev

Hoover H-WASH 350 9kg Freestanding Washing Machine 1400 RPM A Rated ECO-Power Inverter Motor hOn App 60 Programmes Eco Doser Power Care System Graphite 60x54x85 cm - H3WPS496TAMBR680

Hoover£230.484.4★583 rev

CANDY Quick Pro Washing Machine 9kg Wash 1400 RPM A-20 Energy Class 16 Programmes Mix-Power System BuiltTo Last White 55x60x85 cm - GD 498-80

CANDY£206.394.4★264 rev

Newest

by launch date

TCL 6kg B Class Energy-Saving Front Load Washer - 1000rpm Fast Spin Ultra Slim Multi-Mode Steam Care & Anti-Bacteria Safety Features Included

TCL£171.2743 rev

6mo ago

HYE Washing Machine - 7KG Drum 1200RPM White

HYE£164.28192 rev

6mo ago

COMFEE 10kg Washing Machine A-10% Energy Class 1400rpm BLDC Motor White

COMFEE'£223.2778 rev

9mo ago

CANDY Quick Pro Washing Machine 9kg Wash 1400 RPM A-20 Energy Class 16 Programmes Mix-Power System BuiltTo Last White 55x60x85 cm - GD 498-80

CANDY£206.39264 rev

11mo ago

CANDY Quick Pro Washing Machine 8kg Wash 1400 RPM A-20 Energy Class 16 Programmes Mix-Power System BuiltTo Last White 50x60x85 cm - GD 48S6-80

CANDY£197.20264 rev

11mo ago

What buyers say about washing machines

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money26%

“Excellent Value”

Noise Level22%

“noise level is excellent”

Quality-Overall15%

“I think the price-quality ratio is ideal”

Ease Of Use11%

“EASY TO USE”

Ease Of Cleaning5%

“great cleaning performance”

Size-Overall4%

“Perfect size”

Advertised Vs Actual Product3%

“Product as described”

Durability2%

“Works amazingly very durable”

Design-Overall1%

“modern design”

Assembly/Installation1%

“Without wasting time it was installed”

What buyers complain about

Durability15%

“it has broken numerous times”

Assembly/Installation11%

“Appalling Installation”

Noise Level9%

“noisy”

Size-Overall9%

“To small”

Leak-Proof7%

“Leaking”

Quality-Overall7%

“quality control no good with electricals”

Functionality-Overall6%

“it has today stopped working”

Ease Of Cleaning3%

“Be aware do not put detergent in the draw as my grandaughter did as this leaves a mess”

Value For Money2%

“so the constant filling of the drum is literally costing me money”

Advertised Vs Actual Product2%

“which is completely misleading”

Top return reasons

Defective Material/Parts20%

Noise Level17%

Functionality-Overall14%

Size-Overall12%

Leak-Proof9%

Assembly/Installation7%