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Washing Machines

Fail

Buyers convert on only 1.2% of searches, so Washing Machines is a Fail.

Flapen Score
49
49 / 100
Top 35% of 75 Large Appliances niches · +4 vs the category median of 45
Market size
£8.4M/yr3.3M searches / yr
90-day growth
-8.2%search demand this quarter
Competition
50%top-5 click share · 10 brands · 32 sellers

Flapen Score

Washing Machines against its category

The dotted line is the Large Appliances average. Past it, Washing Machines is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Washing Machines market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Washing Machines 3.3M times last year and spent an estimated £8.4M. The top 5 brands take 89% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8.4M a year.

Searches, last 12 months
3.3M
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
1.2%
Market size, estimated
£8.4Ma year
Peak month
October1.5× the quietest month
Top search term
washing machines1.8M searches a year

02 · Price

A sale here is worth £216.70.

Listings sell for £216.70 on average, from £27.79 to £368.47. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £216.70 that is £108K to £163K a year per listing.

Average price
£216.70above the $15 to $100 sweet spot
Price range
£27.79–£368.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£108K–£163K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #11 within Large Appliances. It carries 422 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
91%
Out of stock, average day
11.0%
Average rank
#11in Large Appliances
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
422per listing
Listings tracked
23

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
36 months

Products

Top Washing Machines products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

£0£840K£1.7M£2.5M£3.4M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

32

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 96%

Open market

8%

  • Hisense40%
  • COMFEE'23%
  • CANDY11%
  • Hoover11%
  • Bosch4%
  • TCL3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Washing Machines search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Washing Machines search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • washing machines1.8M/yr
  • washing machine993K/yr
  • beko washing machine47K/yr
  • hisense washing machine66K/yr
  • hotpoint washing machine62K/yr
  • 10kg washing machine40K/yr
  • washing machine 10kg31K/yr
  • cheap washing machines34K/yr
  • hoover washing machine38K/yr
  • indesit washing machines31K/yr

Reviews and returns

What reviews say buyers love and hate about Washing Machines

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Value For Money”
15%of negative reviews mention “Durability”
3.6%of orders come back
“it has broken numerous times”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Washing Machines questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data