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American Fridge Freezer

Maybe

The average product has only 104 reviews. But prices span $325.09–$801.77, mostly outside the sweet spot, so American Fridge Freezer is a Maybe.

Flapen Score
51
51 / 100
Top 28% of 75 Large Appliances niches · +6 vs the category median of 45
Market size
£999K/yr699K searches / yr
90-day growth
+43.8%search demand this quarter
Competition
31%top-5 click share · 13 brands · 20 sellers

Flapen Score

American Fridge Freezer against its category

The dotted line is the Large Appliances average. Past it, American Fridge Freezer is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The American Fridge Freezer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for American Fridge Freezer 699K times last year and spent an estimated £999K. The top 5 brands take 88% of clicks. Demand peaks in Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 699K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +43.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £999K a year.

Searches, last 12 months
699K
Growth, 90 days vs prior 90
+43.8%
Conversion, latest week
0.3%
Market size, estimated
£999Ka year
Peak month
July1.7× the quietest month
Top search term
american fridge freezer379K searches a year

02 · Price

A sale here is worth £460.84.

Listings sell for £460.84 on average, from £325.09 to £801.77. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £460.84 that is £0 to £46K a year per listing.

Average price
£460.84above the $15 to $100 sweet spot
Price range
£325.09–£801.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£46K
Returns
5.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #6 within Large Appliances. It carries 104 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
12.3%
Average rank
#6in Large Appliances
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
104per listing
Listings tracked
54

04 · Newcomers

16 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
16Amazon's first-year sales bar
Average brand age
40 months

Products

Top American Fridge Freezer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.

£0£20K£40K£60K£80K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

20

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

31%

Top 20: 75%

Open market

9%

  • HYE41%
  • Hisense25%
  • Fridgemaster11%
  • Willow6%
  • Midea5%
  • Russell Hobbs4%
  • Open — no brand owns it (7 brands, 9%)

Demand

American Fridge Freezer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top American Fridge Freezer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • american fridge freezer379K/yr
  • fridge freezers american style40K/yr
  • american style fridge freezer41K/yr
  • american fridge freezer with ice dispenser29K/yr
  • double door fridge freezer22K/yr
  • fridge freezer american style31K/yr
  • fridge freezer with ice dispenser15K/yr
  • double fridge freezer17K/yr
  • american fridge16K/yr
  • american fridge freezers14K/yr

Reviews and returns

What reviews say buyers love and hate about American Fridge Freezer

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Storage Capacity”
21%of negative reviews mention “Size-Overall”
5.6%of orders come back
“It won't fit”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common American Fridge Freezer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data