integrated washing machines
Skip itPrices mostly outside the sweet spot ($179.55–$604.22) — this niche doesn't clear our bar today.
Review moat
Incredible98.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Good£318K£318K/yr · 133K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Avg price
Okay£305.82avg listing price — sweet spot $15–$100
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Price range
Bad£179.55–£604.22cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, integrated washing machines is a £318K/yr Amazon United Kingdom market (133K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
integrated washing machines market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £229K–£306K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 79%
- Out of stock
- 15.7%
- Avg brand age
- 44 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
22
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
43%
Top 20: 87%
Open market
14%
- Hoover37%
- CANDY13%
- Hisense12%
- Hotpoint9%
- Willow8%
- Indesit7%
- Open — no brand owns it (7 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 1.7×
Top integrated washing machines search terms
- integrated washing machines82K/yr
- integrated washing machine32K/yr
- washing machine integrated6K/yr
- 9kg integrated washing machines4K/yr
- washing machines integrated5K/yr
- built in washing machine4K/yr
Top integrated washing machines products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hoover HBWS 49D1W4-80 Integrated Washing Machine 9kg Load 1400RPM White - B Rated
Hoover£262.754.2★152 rev
Hoover H-Wash 300 HBWS49D1ACE Integrated Washing Machine 9KG 1400RPM White/Chrome
Hoover£264.624.2★152 rev
Willow WWM814BI 8kg 1400 RPM Integrated Washing Machine Built In Washing Machine with Aquaball Feature 15 Washing Programmes Allergy Safe Eco Front Loading
Willow£238.413.8★5 rev
Hotpoint Anti-stain Integrated Washing Machine - White - 9kg - 1400rpm - B Rated - BI WMHG 91485 UK
Hotpoint£307.924.7★80 rev
Hisense 3 Series WF3M741BWI Intergrated 7 KG Front Load Washing Machine - Durable Inverter | Quick Wash Baby Care | Wool - 14 Washing Programs 1400 RPM White- Energy Rating A
Hisense£276.703.9★44 rev
Newest
by launch date
Candy Smart Integrated Washing Machine 8 Kg Wash Capacity 1400 RPM A Rated 3 Rapid Cycles White 60x53x82 cm - CBW48TWM5J-80
CANDY£291.5333 rev
Hoover H-WASH 400 Integrated Washing Machine 9kg Capacity 1600 RPM A-30% Rated Speed Drive Inverter Motor hOn App Steam Care Pro White 60x53x82 cm - BH4S69M6D9J-80
Hoover£329.8031 rev
Hoover H-WASH 300 Integrated Washing Machine 8kg Capacity 1400 RPM A Rated Inverter Motor 15+1 Programmes Hygiene Cycle White 60x53x82 cm - HBW 48TAMEJ-80
Hoover£294.7831 rev
Hoover H-WASH 300 Integrated Washing Machine 9kg Capacity 1400 RPM A Rated Inverter Motor 15+1 Programmes Hygiene Cycle White 60x53x82 cm - HBW 49TAMEJ-80
Hoover£310.2731 rev
Candy ProWash 400 Integrated Washing Machine 9 Kg Wash Capacity 1400 RPM A-20 percent Rated hOn App Connectivity 9 Rapid Cycles White and Black 60x53x82 cm - BC4S49M6DB8J-80
CANDY£304.145 rev
Trending
90-day click momentum
Bosch Series 2 WGE03408GB Washing Machine 8kg 1400rpm A Rated White
Bosch£331.474.4★
Hisense 3S WiFi Series WF3S8043BW 8 KG Front Load Washing Machine Durable Inverter Steam Wash Quick Wash 19 Programmes 1400 RPM White Energy Rating A
Hisense£226.984.4★
Hoover HBWS 49D1W4-80 Integrated Washing Machine 9kg Load 1400RPM White - B Rated
Hoover£262.754.2★
CANDY CBW 49D1W4-80 Integrated Washing Machine 9kg Load 1400RPM White - B rated
CANDY£307.474.8★
Willow WWM814BI 8kg 1400 RPM Integrated Washing Machine Built In Washing Machine with Aquaball Feature 15 Washing Programmes Allergy Safe Eco Front Loading
Willow£238.413.8★
What buyers say about integrated washing machines
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“Nice and quiet”
“Excellent product”
“Easy to use”
“Perfect size”
“does exactly as it says”
“washes well”
“nice design”
“Works amazingly very durable”
“the instruction book very detailed”
What buyers complain about
“Tight fit”
“Terrible Installation”
“Broke after one month”
“Its actually quite loud”
“Leak”
“They don't do the job properly”
“Rubbish totally Garbage”
“Bargain? No”
“Clothes do not come out clean”
“Need replacement asap”
Top return reasons
Common questions
- Is integrated washing machines profitable to sell on Amazon United Kingdom?
- The niche generates £318K/yr across 34 tracked products. 8 of 12 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the integrated washing machines niche?
- 13 brands and 22 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in integrated washing machines?
- Top complaints mined from reviews: Size-Overall, Assembly/Installation, Durability. The return rate is 3.5%.
- When does demand for integrated washing machines peak?
- Demand peaks in Oct–Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the integrated washing machines niche?
- Listings span £179.55–£604.22; the average listing price is £305.82 (sweet spot $15–$100). The average incumbent carries 99 reviews — the moat a new listing must climb.