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Integrated Washing Machines

Fail

Prices span $179.55–$604.22, mostly outside the sweet spot, so Integrated Washing Machines is a Fail.

Flapen Score
44
44 / 100
Ranks 42 of 75 Large Appliances niches · −1 vs the category median of 45
Market size
£318K/yr133K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
43%top-5 click share · 13 brands · 22 sellers

Flapen Score

Integrated Washing Machines against its category

The dotted line is the Large Appliances average. Past it, Integrated Washing Machines is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Integrated Washing Machines market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Integrated Washing Machines 133K times last year and spent an estimated £318K. The top 5 brands take 79% of clicks. Demand peaks in Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £318K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
0.8%
Market size, estimated
£318Ka year
Peak month
October1.7× the quietest month
Top search term
integrated washing machines82K searches a year

02 · Price

A sale here is worth £305.82.

Listings sell for £305.82 on average, from £179.55 to £604.22. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £305.82 that is £0 to £31K a year per listing.

Average price
£305.82above the $15 to $100 sweet spot
Price range
£179.55–£604.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£31K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #44 within Large Appliances. It carries 99 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
85%
Out of stock, average day
15.7%
Average rank
#44in Large Appliances
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
99per listing
Listings tracked
34

04 · Newcomers

Amazon counts 8 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
8Amazon's first-year sales bar
Average brand age
44 months

Products

Top Integrated Washing Machines products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£51K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

22

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

43%

Top 20: 87%

Open market

14%

  • Hoover37%
  • CANDY13%
  • Hisense12%
  • Hotpoint9%
  • Willow8%
  • Indesit7%
  • Open — no brand owns it (7 brands, 14%)

Demand

Integrated Washing Machines search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Integrated Washing Machines search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • integrated washing machines82K/yr
  • integrated washing machine32K/yr
  • washing machine integrated6K/yr
  • 9kg integrated washing machines4K/yr
  • washing machines integrated5K/yr
  • built in washing machine4K/yr

Reviews and returns

What reviews say buyers love and hate about Integrated Washing Machines

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall12%+0.29

Tight fit

smaller drum

To small

Assembly/Installation12%−0.14

Terrible Installation

The installation was dreadful

Badly installed

Durability11%−0.18

Broke after one month

then broke

Broken after 8 days

Noise Level11%+0.93

Its actually quite loud

Loud

noisy

Leak-Proof7%

Leak

Leaking after 12 days

Leaked from door

Love

Value For Money28%+2.51

Excellent value

well worth it

Excellent for the money

Noise Level21%+0.93

Nice and quiet

the noise level is minimal

the noise level is acceptable

Quality-Overall15%+0.22

Excellent product

Its performance has been reliable

The machine itself good quality

Ease Of Use8%+0.41

Easy to use

Pretty straightforward

It is an easy machine to use

Size-Overall5%+0.29

Perfect size

Good drum size

fit the gap nicely

Return

3.5% Return rate 18% Fixable by listing

Functionality-Overall17%▇▅▅▅█▄

They don't do the job properly

Not working has expected

The washing machine is not working

Defective Material/Parts17%▅▆▃▅▇█
Noise Level15%▆▄█▄▅▆

Its actually quite loud

Loud

noisy

Size-Overall13%▆█▃▅▄▄

Tight fit

smaller drum

To small

Assembly/Installation8%▁▃█▃▂▂

Terrible Installation

The installation was dreadful

Badly installed

FAQ

Common Integrated Washing Machines questions

Answered from the same tracked data.