Skip to content

Integrated Washing Machines

Fail

Prices span $179.55–$604.22, mostly outside the sweet spot, so Integrated Washing Machines is a Fail.

Flapen Score
44
44 / 100
Ranks 42 of 75 Large Appliances niches · −1 vs the category median of 45
Market size
£318K/yr133K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
43%top-5 click share · 13 brands · 22 sellers

Flapen Score

Integrated Washing Machines against its category

The dotted line is the Large Appliances average. Past it, Integrated Washing Machines is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Integrated Washing Machines market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Integrated Washing Machines 133K times last year and spent an estimated £318K. The top 5 brands take 79% of clicks. Demand peaks in Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £318K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
0.8%
Market size, estimated
£318Ka year
Peak month
October1.7× the quietest month
Top search term
integrated washing machines82K searches a year

02 · Price

A sale here is worth £305.82.

Listings sell for £305.82 on average, from £179.55 to £604.22. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £305.82 that is £0 to £31K a year per listing.

Average price
£305.82above the $15 to $100 sweet spot
Price range
£179.55–£604.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£31K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #44 within Large Appliances. It carries 99 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
85%
Out of stock, average day
15.7%
Average rank
#44in Large Appliances
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
99per listing
Listings tracked
34

04 · Newcomers

8 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
8Amazon's first-year sales bar
Average brand age
44 months

Products

Top Integrated Washing Machines products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£51K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

22

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 87%

Open market

14%

  • Hoover37%
  • CANDY13%
  • Hisense12%
  • Hotpoint9%
  • Willow8%
  • Indesit7%
  • Open — no brand owns it (7 brands, 14%)

Demand

Integrated Washing Machines search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Integrated Washing Machines search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • integrated washing machines82K/yr
  • integrated washing machine32K/yr
  • washing machine integrated6K/yr
  • 9kg integrated washing machines4K/yr
  • washing machines integrated5K/yr
  • built in washing machine4K/yr

Reviews and returns

What reviews say buyers love and hate about Integrated Washing Machines

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Value For Money”
12%of negative reviews mention “Size-Overall”
3.5%of orders come back
“Tight fit”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Integrated Washing Machines questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data