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Table Top Fridge

Pass

Table Top Fridge scores 68 out of 100, a Pass. Shoppers spend $178K a year here, search demand grew +110.9% this quarter, and returns run at 1.9% of orders.

Flapen Score
68
68 / 100
Top 3% of 75 Large Appliances niches · +23 vs the category median of 45
Market size
£178K/yr262K searches / yr
90-day growth
+110.9%search demand this quarter
Competition
44%top-5 click share · 20 brands · 23 sellers

Flapen Score

Table Top Fridge against its category

The dotted line is the Large Appliances average. Past it, Table Top Fridge is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Table Top Fridge market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Table Top Fridge 262K times last year and spent an estimated £178K. The top 5 brands take 56% of clicks. Demand peaks in Jun–Jul. Flapen scores it 68 out of 100, a Pass.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +110.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £178K a year.

Searches, last 12 months
262K
Growth, 90 days vs prior 90
+110.9%
Conversion, latest week
1.1%
Market size, estimated
£178Ka year
Peak month
July2.6× the quietest month
Top search term
table top fridge182K searches a year

02 · Price

A sale here is worth £64.49.

Listings sell for £64.49 on average, from £31.73 to £87.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £64.49 that is £0 to £6K a year per listing.

Average price
£64.49inside the $15 to $100 sweet spot
Price range
£31.73–£87.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #71 within Large Appliances. It carries 429 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
27%
Out of stock, average day
4.5%
Average rank
#71in Large Appliances
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
429per listing
Listings tracked
33

04 · Newcomers

Amazon counts 5 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
5Amazon's first-year sales bar
Average brand age
38 months

Products

Top Table Top Fridge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£36K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 rising

Sellers

23

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

36%

  • Fridgemaster17%
  • Cookology16%
  • Abode8%
  • Smad7%
  • Prodex7%
  • Techomey7%

Demand

Table Top Fridge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.6×

Search terms

Top Table Top Fridge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • table top fridge182K/yr
  • counter top fridge63K/yr
  • tabletop fridges11K/yr
  • smeg mini fridge6K/yr

Reviews and returns

What reviews say buyers love and hate about Table Top Fridge

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%+1.14

A bit small

Need new fitting

Bigger than you think

Noise Level17%−0.09

VERY LOUD

noisy

kinda of loud

Heating12%−0.13

Heat warning

DOES NOT GET COLD ENOUGH

Over heats terrible

Temperature Control5%

the temperature didnt hold

no temperature control

Impossible temperature control

Functionality-Overall5%−0.09

Did not work

Not working properly

Stopped working after 2 days of use

Love

Size-Overall17%+1.14

Great size

A handy size fridge

Fits into the space easily

Value For Money15%+1.03

Good price

Excellent value for money

Money well spent

Quality-Overall11%+0.67

Good fridge, good quality

Very happy with the capacity and build quality

Excellent quality

Noise Level10%−0.09

Quite. no noise

Nice and quiet

Excellent: quiet

Storage Capacity9%+0.64

it's got enough room

plenty of storage inside

Big capacity

Return

1.9% Return rate 67% Fixable by listing

Size-Overall59%███▇▇▇

A bit small

Need new fitting

Bigger than you think

Noise Level8%▇█▇▆▄▄

VERY LOUD

noisy

kinda of loud

Defective Material/Parts7%▂▂▄█▅█
Functionality-Overall6%█▄▆▄▆▆

Did not work

Not working properly

Stopped working after 2 days of use

Heating3%▃▆▃▄▆█

Heat warning

DOES NOT GET COLD ENOUGH

Over heats terrible

FAQ

Common Table Top Fridge questions

Answered from the same tracked data.