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Black Washing Machines

Fail

Prices span $161.85–$300.59, mostly outside the sweet spot, so Black Washing Machines is a Fail.

Flapen Score
46
46 / 100
Top 44% of 75 Large Appliances niches · +1 vs the category median of 45
Market size
£616K/yr171K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
50%top-5 click share · 13 brands · 23 sellers

Flapen Score

Black Washing Machines against its category

The dotted line is the Large Appliances average. Past it, Black Washing Machines is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Washing Machines market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Washing Machines 171K times last year and spent an estimated £616K. The top 5 brands take 78% of clicks. Demand peaks in Feb–Mar. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £616K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
1.5%
Market size, estimated
£616Ka year
Peak month
February2.1× the quietest month
Top search term
black washing machine105K searches a year

02 · Price

A sale here is worth £243.42.

Listings sell for £243.42 on average, from £161.85 to £300.59. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £243.42 that is £0 to £24K a year per listing.

Average price
£243.42above the $15 to $100 sweet spot
Price range
£161.85–£300.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£24K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 20.9% of listings are out of stock. The average listing ranks #42 within Large Appliances. It carries 203 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
77%
Out of stock, average day
20.9%
Average rank
#42in Large Appliances
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
203per listing
Listings tracked
30

04 · Newcomers

Amazon counts 10 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
10Amazon's first-year sales bar
Average brand age
28 months

Products

Top Black Washing Machines products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£25K£49K£74K£99K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

23

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

17%

  • Hisense35%
  • Russell Hobbs13%
  • HYE11%
  • Hoover9%
  • CHiQ9%
  • Samsung6%
  • Open — no brand owns it (7 brands, 17%)

Demand

Black Washing Machines search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.1×

Search terms

Top Black Washing Machines search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black washing machine105K/yr
  • black washing machines24K/yr
  • washing machine black23K/yr
  • washing machines black14K/yr
  • black washing machine 10kg5K/yr

Reviews and returns

What reviews say buyers love and hate about Black Washing Machines

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.24

Less than one year, broken

Broke down on first wash

it has broken numerous times

Noise Level12%+0.75

Noisy

noisy

makes a lot of noise

Size-Overall11%

To small

Big

Couldnt fit

Assembly/Installation8%−0.05

Do not order installation

The installation was dreadful

Firstly the installers didnt place it correctly - too close to the drain pipe so the drain broke

Quality-Overall7%+0.22

Not the best

Bad quality

Scrap

Love

Value For Money26%+2.69

Best Deal

Worth every penny

Excellent Value

Noise Level19%+0.75

nice and quiet

the noise level is minimal

Very quiet & efficient, excellent price too

Quality-Overall18%+0.22

most reviews were excellent

Brilliant quality

Its performance has been reliable

Ease Of Use10%+0.62

Easy to use

It's really easy to operate

the machine is easy to use

Size-Overall4%

Perfect size

Good drum size

Nice big drum

Return

4.0% Return rate 16% Fixable by listing

Defective Material/Parts21%▄▅▄▃▆█
Functionality-Overall16%▄▅█▆▆▄

Machine did not work

Not working

it goes off half way through doing anything then flashes F24

Noise Level14%▆▅▄▃▇█

Noisy

noisy

makes a lot of noise

Size-Overall11%▃█▆▃▃▃

To small

Big

Couldnt fit

Leak-Proof10%█▄▆▅▃▃

Leaking after 12 days

Every cycle we did resulted in leaks

Leaked from door

FAQ

Common Black Washing Machines questions

Answered from the same tracked data.