Is black washing machines profitable to sell on Amazon United Kingdom?

The niche generates £616K/yr across 30 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (46/100).

How competitive is the black washing machines niche?

13 brands and 23 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in black washing machines?

Top complaints mined from reviews: Durability, Noise Level, Size-Overall. The return rate is 4.0%.

When does demand for black washing machines peak?

Demand peaks in Feb–Mar; the busiest month runs 2.1× the quietest.

What does it cost to enter the black washing machines niche?

Listings span £161.85–£300.59; the average listing price is £243.42 (sweet spot $15–$100). The average incumbent carries 203 reviews — the moat a new listing must climb.

black washing machines

Skip it

Prices mostly outside the sweet spot ($161.85–$300.59) — this niche doesn't clear our bar today.

Review moat

Great203.37

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good£616K

£616K/yr · 171K searches

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Avg price

Okay£243.42

avg listing price — sweet spot $15–$100

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Growth

Bad-11.4%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Price range

Bad£161.85–£300.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, black washing machines is a £616K/yr Amazon United Kingdom market (171K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 46/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

black washing machines market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £365K–£487K; units × avg price
Conversion rate: 1.5%
Avg BSR: #42
Page quality: 0%
Prime: 77%
Sponsored: 93%
Out of stock: 20.9%
Avg brand age: 28 months
Avg seller age: 196 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

17%

Hisense35%
Russell Hobbs13%
HYE11%
Hoover9%
CHiQ9%
Samsung6%
Open — no brand owns it (7 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.

Peak months: Feb, Mar · busiest ÷ quietest = 2.1×

Open Trend

Top black washing machines search terms

black washing machine105K/yr -15.8%1.2% conv.
black washing machines24K/yr +1.4%0.4% conv.
washing machine black23K/yr -9.0%1.1% conv.
washing machines black14K/yr -2.7%0.8% conv.
black washing machine 10kg5K/yr -8.8%1.8% conv.

All search terms

Top black washing machines products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hisense 3S WiFi Series WF3S8043BB3 8 KG Front Load Washing Machine Durable Inverter Steam Wash Quick Wash 19 Programmes 1400 RPM White Energy Rating A

Hisense£230.834.2★160 rev

Russell Hobbs Freestanding Washing Machine 8kg Capacity 1400 rpm 15 Programmes Eco Technology Rapid Wash Cycles Black RH814W111B

Russell Hobbs£221.084.1★252 rev

Hisense 3S WiFi Series WF3S9043BB3 9 KG Front Load Washing Machine Durable Inverter Steam Wash Quick Wash 19 Programmes 1400 RPM - Black Energy Rating A

Hisense£242.614.2★125 rev

CHiQ CFL80-14586IM3XAU Front Load Washing Machine 8kg Space Pro Counter Depth Large Drum Stable Inverter Motor

CHiQ£212.554.1★134 rev

HYE Washing Machine - 9KG Drum 1400RPM Dark Silver

HYE£214.594.1★192 rev

Newest

by launch date

Hisense WF1I9042BBP 9kg Freestanding Washing Machine 1400rpm Spin Speed A Rated Energy Steam Function Inverter Motor 15 Programmes Black

Hisense£224.0211 rev

1mo ago

Hisense WF1I1142BBL 11kg Washing Machine 1400rpm A Rated Energy Efficiency Steam Hygiene Function Inverter Motor 15 Programmes Freestanding Black

Hisense£243.4013 rev

1mo ago

Candy Quick Pro GD 49B10B-80 Washing Machine 9kg 1400rpm Black A-40% Energy Class

CANDY£203.450 rev

3mo ago

HYE Washing Machine - 9KG Drum 1400RPM Dark Silver

HYE£214.59192 rev

5mo ago

TCL 10kg Energy-Saving Front Load Washer - 1200rpm High-Speed Spin DD Motor Multi-Program Steam Wash & Anti-Bacteria Child Lock Included

TCL£270.1443 rev

6mo ago

What buyers say about black washing machines

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money26%

“Best Deal”

Noise Level19%

“nice and quiet”

Quality-Overall18%

“most reviews were excellent”

Ease Of Use10%

“Easy to use”

Size-Overall4%

“Perfect size”

Advertised Vs Actual Product4%

“does what it was purchased for”

Ease Of Cleaning3%

“great cleaning performance”

Color1%

“love the colour”

Durability1%

“Brilliant excellent love it easy to use value for money always Quiet durability”

Connectivity-Overall1%

“Great you can connect your phone with ConnectLife app”

What buyers complain about

Durability16%

“Less than one year, broken”

Noise Level12%

“Noisy”

Size-Overall11%

“To small”

Assembly/Installation8%

“Do not order installation”

Quality-Overall7%

“Not the best”

Functionality-Overall6%

“Machine did not work”

Leak-Proof3%

“Leaking after 12 days”

Ease Of Use3%

“The only down side to it is its a bit clunky when filling up and stopping”

Filtration2%

“Filter is flush to the floor so impossible to empty without flooding the kitchen”

Jamming/Clogging2%

“the door is jammed after every single wash”

Top return reasons

Defective Material/Parts21%

Functionality-Overall16%

Noise Level14%

Size-Overall11%

Leak-Proof10%

Assembly/Installation6%

Advertised Vs Actual Product3%

Maintenance And Repair2%

Water Resistance2%

Product Condition2%

Common questions

Is black washing machines profitable to sell on Amazon United Kingdom?: The niche generates £616K/yr across 30 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (46/100).
How competitive is the black washing machines niche?: 13 brands and 23 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in black washing machines?: Top complaints mined from reviews: Durability, Noise Level, Size-Overall. The return rate is 4.0%.
When does demand for black washing machines peak?: Demand peaks in Feb–Mar; the busiest month runs 2.1× the quietest.
What does it cost to enter the black washing machines niche?: Listings span £161.85–£300.59; the average listing price is £243.42 (sweet spot $15–$100). The average incumbent carries 203 reviews — the moat a new listing must climb.