Is black washing machines profitable to sell on Amazon United Kingdom?

The niche generates £616K/yr across 30 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (46/100).

How competitive is the black washing machines niche?

13 brands and 23 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in black washing machines?

Top complaints mined from reviews: Durability, Noise Level, Size-Overall. The return rate is 4.0%.

When does demand for black washing machines peak?

Demand peaks in Feb–Mar; the busiest month runs 2.1× the quietest.

What does it cost to enter the black washing machines niche?

Listings span £161.85–£300.59; the average listing price is £243.42 (sweet spot $15–$100). The average incumbent carries 203 reviews — the moat a new listing must climb.

Black Washing Machines

Skip it

Prices mostly outside the sweet spot ($161.85–$300.59) — this niche doesn't clear our bar today.

Review moat

Great203.37

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good£616K

£616K/yr · 171K searches

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Avg price

Okay£243.42

avg listing price — sweet spot $15–$100

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Growth

Bad-11.4%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Price range

Bad£161.85–£300.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price Out of Stock

Is black washing machines profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, black washing machines is a £616K/yr Amazon United Kingdom market (171K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 46/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

black washing machines market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £365K–£487K; units × avg price
Conversion rate: 1.5%
Avg BSR: #42
Page quality: 0%
Prime: 77%
Sponsored: 93%
Out of stock: 20.9%
Avg brand age: 28 months
Avg seller age: 196 days

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

17%

Hisense35%
Russell Hobbs13%
HYE11%
Hoover9%
CHiQ9%
Samsung6%
Open — no brand owns it (7 brands, 17%)

black washing machines demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.

Peak months: Feb, Mar · busiest ÷ quietest = 2.1×

Open Trend

Top black washing machines search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

black washing machine105K/yr -15.8%1.2% conv.
black washing machines24K/yr +1.4%0.4% conv.
washing machine black23K/yr -9.0%1.1% conv.
washing machines black14K/yr -2.7%0.8% conv.
black washing machine 10kg5K/yr -8.8%1.8% conv.

All search terms

Top black washing machines products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hisense 3S WiFi Series WF3S8043BB3 8 KG Front Load Washing Machine Durable Inverter Steam Wash Quick Wash 19 Programmes 1400 RPM White Energy Rating A

Hisense£230.834.2★160 rev

Russell Hobbs Freestanding Washing Machine 8kg Capacity 1400 rpm 15 Programmes Eco Technology Rapid Wash Cycles Black RH814W111B

Russell Hobbs£221.084.1★252 rev

Hisense 3S WiFi Series WF3S9043BB3 9 KG Front Load Washing Machine Durable Inverter Steam Wash Quick Wash 19 Programmes 1400 RPM - Black Energy Rating A

Hisense£242.614.2★125 rev

CHiQ CFL80-14586IM3XAU Front Load Washing Machine 8kg Space Pro Counter Depth Large Drum Stable Inverter Motor

CHiQ£212.554.1★134 rev

HYE Washing Machine - 9KG Drum 1400RPM Dark Silver

HYE£214.594.1★192 rev

Newest

by launch date

Hisense WF1I9042BBP 9kg Freestanding Washing Machine 1400rpm Spin Speed A Rated Energy Steam Function Inverter Motor 15 Programmes Black

Hisense£224.0211 rev

1mo ago

Hisense WF1I1142BBL 11kg Washing Machine 1400rpm A Rated Energy Efficiency Steam Hygiene Function Inverter Motor 15 Programmes Freestanding Black

Hisense£243.4013 rev

1mo ago

Candy Quick Pro GD 49B10B-80 Washing Machine 9kg 1400rpm Black A-40% Energy Class

CANDY£203.450 rev

3mo ago

HYE Washing Machine - 9KG Drum 1400RPM Dark Silver

HYE£214.59192 rev

5mo ago

TCL 10kg Energy-Saving Front Load Washer - 1200rpm High-Speed Spin DD Motor Multi-Program Steam Wash & Anti-Bacteria Child Lock Included

TCL£270.1443 rev

6mo ago

What reviews say buyers love and hate about black washing machines

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money26%

“Best Deal”

Noise Level19%

“nice and quiet”

Quality-Overall18%

“most reviews were excellent”

Ease Of Use10%

“Easy to use”

Size-Overall4%

“Perfect size”

Advertised Vs Actual Product4%

“does what it was purchased for”

Ease Of Cleaning3%

“great cleaning performance”

Color1%

“love the colour”

Durability1%

“Brilliant excellent love it easy to use value for money always Quiet durability”

Connectivity-Overall1%

“Great you can connect your phone with ConnectLife app”

What buyers complain about

Durability16%

“Less than one year, broken”

Noise Level12%

“Noisy”

Size-Overall11%

“To small”

Assembly/Installation8%

“Do not order installation”

Quality-Overall7%

“Not the best”

Functionality-Overall6%

“Machine did not work”

Leak-Proof3%

“Leaking after 12 days”

Ease Of Use3%

“The only down side to it is its a bit clunky when filling up and stopping”

Filtration2%

“Filter is flush to the floor so impossible to empty without flooding the kitchen”

Jamming/Clogging2%

“the door is jammed after every single wash”

Top return reasons

Defective Material/Parts21%

Functionality-Overall16%

Noise Level14%

Size-Overall11%

Leak-Proof10%

Assembly/Installation6%

Advertised Vs Actual Product3%

Maintenance And Repair2%

Water Resistance2%

Product Condition2%

Common black washing machines questions

Is black washing machines profitable to sell on Amazon United Kingdom?: The niche generates £616K/yr across 30 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (46/100).
How competitive is the black washing machines niche?: 13 brands and 23 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in black washing machines?: Top complaints mined from reviews: Durability, Noise Level, Size-Overall. The return rate is 4.0%.
When does demand for black washing machines peak?: Demand peaks in Feb–Mar; the busiest month runs 2.1× the quietest.
What does it cost to enter the black washing machines niche?: Listings span £161.85–£300.59; the average listing price is £243.42 (sweet spot $15–$100). The average incumbent carries 203 reviews — the moat a new listing must climb.

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