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Oven Bulb

Maybe

Buyers convert on 15.6% of searches. But prices span $2.95–$9.57, mostly outside the sweet spot, so Oven Bulb is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 75 Large Appliances niches · +5 vs the category median of 45
Market size
£184K/yr214K searches / yr
90-day growth
-33.3%search demand this quarter
Competition
56%top-5 click share · 18 brands · 40 sellers

Flapen Score

Oven Bulb against its category

The dotted line is the Large Appliances average. Past it, Oven Bulb is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oven Bulb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oven Bulb 214K times last year and spent an estimated £184K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

15.6% of searches ended in a purchase last week.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.6% of those searches ended in a purchase. Searches in the last 90 days moved -33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £184K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
-33.3%
Conversion, latest week
15.6%
Market size, estimated
£184Ka year
Peak month
December2.3× the quietest month
Top search term
oven bulb75K searches a year

02 · Price

A sale here is worth £5.52.

Listings sell for £5.52 on average, from £2.95 to £9.57. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £5.52 that is £8K to £11K a year per listing.

Average price
£5.52under the $15 to $100 sweet spot
Price range
£2.95–£9.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£8K–£11K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #18 within Large Appliances. It carries 1,622 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#18in Large Appliances
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,622per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Oven Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

40

Top-5 brand share

64%

Top 20: 98%

Top-5 click share

56%

Top 20: 96%

Open market

29%

  • GMY22%
  • PHILIPS14%
  • Quebec10%
  • Klass Home Collection10%
  • kanta9%
  • EVOGES6%

Demand

Oven Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Oven Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oven bulb75K/yr
  • oven light bulb40K/yr
  • oven bulbs for fan assisted ovens12K/yr
  • oven bulbs20K/yr
  • oven light8K/yr
  • hotpoint oven bulb7K/yr
  • e14 oven bulb8K/yr
  • lamona oven light bulb6K/yr
  • beko oven light bulb6K/yr
  • cooker bulbs for inside oven6K/yr

Reviews and returns

What reviews say buyers love and hate about Oven Bulb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability39%−0.29

Failed after about a month

Short life

Don't last

Bulb Flicker/Dimming/Color12%−0.10

Rubbish bulb blew within 2 minutes

Terrible, each bulb barely lasted 2hrs

Bulbs purchased, one of the bulbs didnt work

Quality-Overall9%−0.01

Extremely poor quality

Garbage

Low quality - lasted e months only

Size-Overall8%+1.23

It can be very difficult to fit if you do

these bulbs DO NOT FIT

Smaller than expected in terms of size

Functionality-Overall6%−0.05

Not 1 worked

Doesnt work

Didn't work well for me

Love

Advertised Vs Actual Product20%+1.48

As Described

Does the job perfectly

Exactly what I needed

Size-Overall18%+1.23

As described fits

Easy to fit

Easy fit

Value For Money17%+0.75

Excellent value for money

Not expensive

Excellent value

Quality-Overall13%−0.01

Excellent Product

Apart from that, theyre excellent and exactly as described

They feel well-made

Brightness/Shine/Glow11%+0.44

Gives good light

Nice and bright

Perfect glow

Return

0.7% Return rate 72% Fixable by listing

Size-Overall58%▆▆▇▇█▇

It can be very difficult to fit if you do

these bulbs DO NOT FIT

Smaller than expected in terms of size

Bulb Flicker/Dimming/Color10%█▇▆▄▄▇

Rubbish bulb blew within 2 minutes

Terrible, each bulb barely lasted 2hrs

Bulbs purchased, one of the bulbs didnt work

Compatibility-Overall9%▆▇█▄▃▄
Functionality-Overall8%█▅▄▅▃▃

Not 1 worked

Doesnt work

Didn't work well for me

Defective Material/Parts6%█▇▄▇█▇

FAQ

Common Oven Bulb questions

Answered from the same tracked data.