Is oven bulb profitable to sell on Amazon United Kingdom?

The niche generates £184K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -33.3%. Flapen's verdict: Worth a look (50/100).

How competitive is the oven bulb niche?

18 brands and 40 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in oven bulb?

Top complaints mined from reviews: Durability, Bulb Flicker/Dimming/Color, Quality-Overall. The return rate is 0.7%.

When does demand for oven bulb peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the oven bulb niche?

Listings span £2.95–£9.57; the average listing price is £5.52 (sweet spot $15–$100). The average incumbent carries 1,622 reviews — the moat a new listing must climb.

oven bulb

Worth a look

Shows searches that convert (15.6% search→purchase), but prices mostly outside the sweet spot ($2.95–$9.57) keeps it on the watch list.

Conversion

Incredible15.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,622.28

avg incumbent reviews — the moat a new listing must climb

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£184K

£184K/yr · 214K searches

Avg price

Bad£5.52

avg listing price — sweet spot $15–$100

Growth

Bad-33.3%

90-day search growth — must beat 0% to launch

Price range

Bad£2.95–£9.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, oven bulb is a £184K/yr Amazon United Kingdom market (214K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

oven bulb market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: £166K–£221K; units × avg price
Conversion rate: 15.6%
Avg BSR: #18
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 0.4%
Avg brand age: 52 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

64%

Top 20: 98%

Top-5 click share

56%

Top 20: 96%

Open market

29%

GMY22%
PHILIPS14%
Quebec10%
Klass Home Collection10%
kanta9%
EVOGES6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -33.3% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top oven bulb search terms

oven bulb75K/yr -36.7%14.8% conv.
oven light bulb40K/yr -34.4%12.4% conv.
oven bulbs for fan assisted ovens12K/yr -18.8%15.6% conv.
oven bulbs20K/yr -35.4%8.2% conv.
oven light8K/yr -27.3%10.9% conv.
hotpoint oven bulb7K/yr -36.9%6.8% conv.
e14 oven bulb8K/yr -40.3%13.5% conv.
lamona oven light bulb6K/yr -30.9%8.1% conv.
beko oven light bulb6K/yr -25.4%7.3% conv.
cooker bulbs for inside oven6K/yr -36.4%13.1% conv.

All search terms

Top oven bulb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GMY G9 Halogen Oven Bulb 40W 230V 300 Heat Tolerant for Neff/AEG/Zanussi/Bosch/Oven Light Bulb 2 Pack

GMY£5.884.6★6,093 rev

3 x PHILIPS 25w SES E14 Small Screw Cap Pygmy Lamps >300 Degree C Microwave / Oven Rated Light Bulbs Pack

PHILIPS£7.624.4★4,039 rev

2 x Philips Oven 40w Lamp SES E14 Small Screw Cap 300Ã Cooker Light Bulb Fits AEG/Bosch/Siemens/Neff/Hotpoint Gold

Quebec£8.224.4★8,440 rev

Klass Home Collection£3.804.6★5,539 rev

Kanta 2 X 15w Universal Oven Cooker Appliance Bulb 300c Lamp E14 Light Bulbs 220-240V Warm White

kanta£3.144.4★169 rev

Newest

by launch date

GECXGY G9 Oven Light Bulb 40W Halogen Oven Lamp 2700K Warm White Replacement Bulb for Ovens Microwaves & Cookers High Temperature Resistant Easy Fit Pack of 2

GECXGY£3.4280 rev

8mo ago

FERRIS 3 Pack E14 Oven Bulbs 25W | Ultra Heat-Resistant >320C | 2700K Warm White Dimmable SES Incandescent Light | Long Life Small Screw Bulb for Ovens Microwaves Fridges & Salt Lamps

FERRIS£5.60411 rev

1y ago

EVOGES Oven Light Bulb E14 SES Small Edison Screw 300C Heat-Resistant Incandescent Warm White Ideal for Ovens Cooker Hoods & Microwave Ovens Pack of 2 (25.0 Watts)

EVOGES£5.39198 rev

1y ago

EVOGES Oven Light Bulb E14 SES Small Edison Screw 300C Heat-Resistant Incandescent Warm White Ideal for Ovens Cooker Hoods & Microwave Ovens Pack of 2 (40.0 Watts)

EVOGES£5.39123 rev

1y ago

Coselena 40W Pygmy Oven Bulb Pack of 2 SES E14 Small Edison Screw Warm White Incandescent Oven Light Bulb Heat Resistant Halogen Bulbs

Coselena£3.96192 rev

1y ago

What buyers say about oven bulb

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product20%

“As Described”

Size-Overall18%

“As described fits”

Value For Money17%

“Excellent value for money”

Quality-Overall13%

“Excellent Product”

Brightness/Shine/Glow11%

“Gives good light”

Baking4%

“BRILLIANT absolutely perfect for my oven”

Efficiency3%

“Bulb is working well”

Ease Of Use2%

“Simple, easy to use”

Durability2%

“They feel sturdy and durable, and having a pack of three is handy so youve got spares ready”

Assembly/Installation2%

“Easy to install”

What buyers complain about

Durability39%

“Failed after about a month”

Bulb Flicker/Dimming/Color12%

“Rubbish bulb blew within 2 minutes”

Quality-Overall9%

“Extremely poor quality”

Size-Overall8%

“It can be very difficult to fit if you do”

Functionality-Overall6%

“Not 1 worked”

Value For Money5%

“Expensive and unnecessary”

Brightness/Shine/Glow3%

“Bulb No 1 lit”

Advertised Vs Actual Product2%

“Not as advertised”

Thickness1%

“I liked it, though it feels quite thin and fragile”

Flammable1%

“Tried this manufacturer as Philips E14 oven bulb kept blowing”

Top return reasons

Size-Overall58%

Bulb Flicker/Dimming/Color10%

Compatibility-Overall9%

Functionality-Overall8%

Defective Material/Parts6%

Durability2%

Advertised Vs Actual Product2%

Brightness/Shine/Glow1%

Connectivity-Overall1%

Maintenance And Repair1%

Common questions

Is oven bulb profitable to sell on Amazon United Kingdom?: The niche generates £184K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -33.3%. Flapen's verdict: Worth a look (50/100).
How competitive is the oven bulb niche?: 18 brands and 40 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in oven bulb?: Top complaints mined from reviews: Durability, Bulb Flicker/Dimming/Color, Quality-Overall. The return rate is 0.7%.
When does demand for oven bulb peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the oven bulb niche?: Listings span £2.95–£9.57; the average listing price is £5.52 (sweet spot $15–$100). The average incumbent carries 1,622 reviews — the moat a new listing must climb.

oven bulb

oven bulb market data

Competition & brand share

Demand & seasonality

Top oven bulb search terms

Top oven bulb products on Amazon

Top sellers

Newest

Trending

What buyers say about oven bulb

What buyers love

What buyers complain about

Top return reasons

Common questions

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