Mini Fridge
MaybeShoppers spend $3.2M a year here. But buyers convert on only 1.1% of searches, so Mini Fridge is a Maybe.
- Flapen Score
- 63 / 100Top 4% of 75 Large Appliances niches · +18 vs the category median of 4563
- Market size
- £3.2M/yr5.6M searches / yr
- 90-day growth
- +55.3%search demand this quarter
- Competition
- 58%top-5 click share · 15 brands · 24 sellers
Flapen Score
Mini Fridge against its category
The dotted line is the Large Appliances average. Past it, Mini Fridge is stronger. Inside it, weaker.
Market
The Mini Fridge market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mini Fridge 5.6M times last year and spent an estimated £3.2M. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 5.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +55.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.2M a year.
- Searches, last 12 months
- 5.6M
- Growth, 90 days vs prior 90
- +55.3%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £3.2Ma year
- Peak month
- December2.3× the quietest month
- Top search term
- mini fridge3.5M searches a year
02 · Price
A sale here is worth £51.11.
Listings sell for £51.11 on average, from £22.74 to £122.48. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £51.11 that is £102K to £128K a year per listing.
- Average price
- £51.11inside the $15 to $100 sweet spot
- Price range
- £22.74–£122.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £102K–£128K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #27 within Large Appliances. It carries 1,239 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 64%
- Out of stock, average day
- 6.7%
- Average rank
- #27in Large Appliances
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,239per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Mini Fridge products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
AstroAI Mini Fridge 6 Litre / 8 Can for Bedrooms Small Fridge AC/DC Power
- Price
- £33.59
- Rating
- 4.2/5
- Reviews
- 1,676
- Age
- 2y ago
Fridgemaster 45L Table Top Mini Fridge MUR4545 45cm Compact Refrigerator with Adjustable Thermostat Reversible Door 39dB Low Noise White Energy Class E
- Price
- £63.81
- Rating
- 4.2/5
- Reviews
- 346
- Age
- 2y ago
FOHERE Mini Fridge Portable 5 Liter/6 Cans Small Fridge Cooler & Warmer Quiet DC/AC Power Cmpact Mini Fridge for Bedrooms Office Skincare Car Travel Black
- Price
- £26.91
- Rating
- 4.4/5
- Reviews
- 663
- Age
- 3y ago
Mini Fridge for Bedrooms 15 Liter /21 Cans Portable Small Fridge AC+DC Power Car Office Thermoelectric Cooler & Warmer Skincare for Food Drinks Cosmetics Max & ECO Mode Black
- Price
- £51.12
- Rating
- 4.5/5
- Reviews
- 467
- Age
- 3y ago
Russell Hobbs RH4CLR1001 4L/6 Can Portable Mini Cooler & Warmer for Drinks Cosmetics/Makeup/Skincare AC/DC Power Retro Style White For Bedroom Home Caravan Car
- Price
- £26.38
- Rating
- 4.3/5
- Reviews
- 3,639
- Age
- 5y ago
Trending
90-day click momentum
WELLENT 46L Table Top Mini Fridge with 7-Level Adjustable Thermostat Reversible Door & Chiller Box - 43dB Low Noise Perfect for Bedroom Office Student Rooms
- Price
- £70.69
- Rating
- 4.0/5
- Reviews
- 19
- Age
- 3mo ago
Crystals 4/10/15L Litre Mini Fridge Table Top Small Fridge Cooler & Warmer for Car Bedrooms Desk Office 12V DC - 220 AC Mini Fridge for Bedrooms Energy Efficient (White 4L Litre)
- Price
- £22.74
- Rating
- 4.4/5
- Reviews
- 323
- Age
- 2y ago
FOHERE Mini Fridge 46L Small Table Top Fridge Low Noise Adjustable Temperature Control & Legs Reversible Door Compact Wine&Beers Cooling Black
- Price
- £69.45
- Rating
- 4.3/5
- Reviews
- 116
- Age
- 1y ago
MoraRise Mini Fridge 22L/30 Cans Portable Cooler & Warmer Mini Fridge for Bedrooms with Adjustable Shelves AC+12V DC Small Fridges for Office Car Travel Home Skincare Drinks & Cosmetics (Black)
- Price
- £57.93
- Rating
- 3.7/5
- Reviews
- 30
- Age
- 6mo ago
Cookology 67L Tabletop Mini Fridge - Adjustable Legs - Black
- Price
- £87.91
- Rating
- 4.4/5
- Reviews
- 791
- Age
- 5y ago
Newest
by launch dateWELLENT 46L Table Top Mini Fridge with 7-Level Adjustable Thermostat Reversible Door & Chiller Box - 43dB Low Noise Perfect for Bedroom Office Student Rooms
- Price
- £70.69
- Rating
- 4.0/5
- Reviews
- 19
- Age
- 3mo ago
MoraRise Mini Fridge 22L/30 Cans Portable Cooler & Warmer Mini Fridge for Bedrooms with Adjustable Shelves AC+12V DC Small Fridges for Office Car Travel Home Skincare Drinks & Cosmetics (Black)
- Price
- £57.93
- Rating
- 3.7/5
- Reviews
- 30
- Age
- 6mo ago
BEICHEN Mini Fridge for 4 L / 6 Cans Quiet Small Fridge With 7 RGB
- Price
- £42.58
- Rating
- 4.4/5
- Reviews
- 241
- Age
- 12mo ago
Enventor Mini Fridge 6 Litre/ 8 Can Portable Cooler and Warmer AC+12V DC
- Price
- £33.60
- Rating
- 4.4/5
- Reviews
- 105
- Age
- 1y ago
FOHERE Mini Fridge 46L Small Table Top Fridge Low Noise Adjustable Temperature Control & Legs Reversible Door Compact Wine&Beers Cooling Black
- Price
- £69.45
- Rating
- 4.3/5
- Reviews
- 116
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
24
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
20%
- AstroAI30%
- FOHERE16%
- Russell Hobbs11%
- Fridgemaster11%
- Enventor6%
- Cookology6%
Demand
Mini Fridge search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Mini Fridge search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mini fridge3.5M/yr
- small fridge448K/yr
- mini fridge for bedrooms567K/yr
- table top fridge182K/yr
- mini fridges244K/yr
- counter top fridge63K/yr
- mini fridge for bedroom83K/yr
- mini-fridge103K/yr
- small fridges for bedrooms48K/yr
- bedroom fridge49K/yr
Reviews and returns
What reviews say buyers love and hate about Mini Fridge
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Large
Too Small
Need new fitting
It failed after 5 months
that they will not last
Broke after 2 days complete waste of money
no temperature control
not cold enough
Doesnt get cold enough in my opinion
And definitely not during a heatwave
DOES NOT GET COLD ENOUGH
Temperature struggles to regulate
kinda of loud
it pretty noisy
Noisy
Love
Excellent Quality
A well made product
Light fridge excellent quality
doesnt make much noise
Noise is minimal
Its quiet
Good price
Money well spent
Excellent value for money
Great size
I was happy with the size
Size good for travel too
has a pretty good capacity
Great office storage
it's got enough room
Return
2.5% Return rate 69% Fixable by listing
Large
Too Small
Need new fitting
kinda of loud
it pretty noisy
Noisy
Doesn't work
Stopped working after 2 days of use
Stopped working today
no temperature control
not cold enough
Doesnt get cold enough in my opinion
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Beer Fridge
£819K/yr+126.1%
Freezer
£3.3M/yr+21.6%
Counter Top Fridge
£57K/yr+63.5%
Mini Freezer
£722K/yr+48.0%
Table Top Fridge
£178K/yr+110.9%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mini Fridge questions
Answered from the same tracked data.