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Black Fridge

Maybe

An estimated 1.0% of orders come back. But prices span $88.54–$193.18, mostly outside the sweet spot, so Black Fridge is a Maybe.

Flapen Score
57
57 / 100
Top 11% of 75 Large Appliances niches · +12 vs the category median of 45
Market size
£96K/yr61K searches / yr
90-day growth
+39.9%search demand this quarter
Competition
43%top-5 click share · 13 brands · 19 sellers

Flapen Score

Black Fridge against its category

The dotted line is the Large Appliances average. Past it, Black Fridge is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Fridge market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Fridge 61K times last year and spent an estimated £96K. The top 5 brands take 67% of clicks. Demand peaks in Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+39.9%
Conversion, latest week
1.4%
Market size, estimated
£96Ka year
Peak month
July1.6× the quietest month
Top search term
black fridge30K searches a year

02 · Price

A sale here is worth £112.98.

Listings sell for £112.98 on average, from £88.54 to £193.18. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £112.98 that is £0 to £11K a year per listing.

Average price
£112.98above the $15 to $100 sweet spot
Price range
£88.54–£193.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£11K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #30 within Large Appliances. It carries 511 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
46%
Out of stock, average day
10.0%
Average rank
#30in Large Appliances
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
511per listing
Listings tracked
24

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
38 months

Products

Top Black Fridge products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

19

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 96%

Open market

26%

  • Cookology25%
  • COMFEE'13%
  • Willow12%
  • Igenix10%
  • HOMCOM8%
  • Russell Hobbs7%

Demand

Black Fridge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Black Fridge search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black fridge30K/yr
  • black under counter fridge21K/yr
  • under counter fridge black5K/yr
  • fridge black5K/yr

Reviews and returns

What reviews say buyers love and hate about Black Fridge

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
31%of negative reviews mention “Size-Overall”
1.0%of orders come back
“Small fridge”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Black Fridge questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data