black fridge
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good511.13avg incumbent reviews — the moat a new listing must climb
Avg price
Good£112.98avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+39.9%90-day search growth — must beat 0% to launch
Market size
Bad£96K£96K/yr · 61K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Price range
Bad£88.54–£193.18cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black fridge is a £96K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jul. Verdict: Worth a look — 57/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
black fridge market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £85K–£113K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 46%
- Sponsored
- 92%
- Out of stock
- 10.0%
- Avg brand age
- 38 months
- Avg seller age
- 206 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
19
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
43%
Top 20: 96%
Open market
26%
- Cookology25%
- COMFEE'13%
- Willow12%
- Igenix10%
- HOMCOM8%
- Russell Hobbs7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +39.9% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.6×
Top black fridge search terms
- black fridge30K/yr
- black under counter fridge21K/yr
- under counter fridge black5K/yr
- fridge black5K/yr
Top black fridge products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cookology 93L Freestanding Under-Counter Fridge - Chiller Box - Black
Cookology£104.314.1★1,666 rev
Willow W48EUFIB Freestanding Under Counter Larder Fridge with Chiller Box 90 Litre Capacity Adjustable Feet and Reversible Door Black
Willow£97.204.2★79 rev
Russell Hobbs Under Counter Larder Fridge 127 Litre with Adjustable Thermostat & Feet 3 Removable Shelves Internal LED Light Reversible Door Black 2 Year Guarantee RH85UCLF552E1B
Russell Hobbs£158.114.4★118 rev
COMFEE 93L Retro Under Counter Fridge with Cooler Box RCD93BL2UKRT(E)
COMFEE'£102.103.9★327 rev
Cookology 130L Freestanding Under-Counter Fridge - Black
Cookology£138.704.4★547 rev
Newest
by launch date
FOHERE Under Counter Fridge 90L Freestanding Refrigerator with Chiller Box Adjustable Thermostats & Legs Removable Shelf Reversible Door Energy Efficient Black
FOHERE£100.4724 rev
WELLENT 90L Under Counter Fridge Small Fridge with Reversible Door & Chiller Box 7-Stage Thermostat Removable Glass Shelf 43dB Ultra-Quiet Energy Efficient for Dorm Office and Bedroom Black
WELLENT£103.3911 rev
COMFEE 93L Under Counter Fridge with Cooler Box RCD93BL2UK(E)
COMFEE'£97.683 rev
SIA SFR44BL 83L Black Freestanding Under Counter Fridge With Chiller 2 Glass Shelves Interior Light E Energy Rating 2 Year Manufacturer Warranty
SIA£88.54242 rev
HOMCOM Under Counter Fridge 91L Small Fridge with Chiller Box Black
HOMCOM£94.71176 rev
Trending
90-day click momentumWELLENT 90L Under Counter Fridge Small Fridge with Reversible Door & Chiller Box 7-Stage Thermostat Removable Glass Shelf 43dB Ultra-Quiet Energy Efficient for Dorm Office and Bedroom Black
WELLENT£103.394.4★
COMFEE 93L Under Counter Fridge with Cooler Box RCD93BL2UK(E)
COMFEE'£97.683.5★
FOHERE Under Counter Fridge 90L Freestanding Refrigerator with Chiller Box Adjustable Thermostats & Legs Removable Shelf Reversible Door Energy Efficient Black
FOHERE£100.474.3★
HOMCOM Under Counter Fridge 91L Small Fridge with Lock Chiller Box Black
HOMCOM£88.864.0★
Abode Under Counter Fridge 50cm Wide Freestanding Black 114 Litre Removeable Glass Shelves & Drawer Adjustable Feet & Reversible Door A85UCLF504E1B (New 2025 Model Black)
Abode£101.434.6★
What buyers say about black fridge
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“fits perfect”
“the quality feels solid”
“Very quiet and worth the price”
“plenty of room very happy with purchase”
“Does what i need it for”
“Most seem to be white”
“The design looks modern”
“Its compact”
“A Practical, value, addition to your kitchen”
What buyers complain about
“Small fridge”
“does not keep low temp during hot spells”
“expensive am very gutted £160”
“Low Buget and even lower quality”
“Do NOT Buy Very Noisy”
“Doesn't hold much stuff”
“No light in the fridge”
“The sticker on the front of the fridge showing energy ratings was extremely difficult to remove”
“has not helped at all for a replacment avoid”
“Inside constantly dripping wer”
Top return reasons
Common questions
- Is black fridge profitable to sell on Amazon United Kingdom?
- The niche generates £96K/yr across 24 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +39.9%. Flapen's verdict: Worth a look (57/100).
- How competitive is the black fridge niche?
- 13 brands and 19 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in black fridge?
- Top complaints mined from reviews: Size-Overall, Heating, Value For Money. The return rate is 1.0%.
- When does demand for black fridge peak?
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- What does it cost to enter the black fridge niche?
- Listings span £88.54–£193.18; the average listing price is £112.98 (sweet spot $15–$100). The average incumbent carries 511 reviews — the moat a new listing must climb.