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Black Fridge

Maybe

Returns run at only 1.0% of orders. But prices span $88.54–$193.18, mostly outside the sweet spot, so Black Fridge is a Maybe.

Flapen Score
57
57 / 100
Top 11% of 75 Large Appliances niches · +12 vs the category median of 45
Market size
£96K/yr61K searches / yr
90-day growth
+39.9%search demand this quarter
Competition
43%top-5 click share · 13 brands · 19 sellers

Flapen Score

Black Fridge against its category

The dotted line is the Large Appliances average. Past it, Black Fridge is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Fridge market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Fridge 61K times last year and spent an estimated £96K. The top 5 brands take 67% of clicks. Demand peaks in Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+39.9%
Conversion, latest week
1.4%
Market size, estimated
£96Ka year
Peak month
July1.6× the quietest month
Top search term
black fridge30K searches a year

02 · Price

A sale here is worth £112.98.

Listings sell for £112.98 on average, from £88.54 to £193.18. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £112.98 that is £0 to £11K a year per listing.

Average price
£112.98above the $15 to $100 sweet spot
Price range
£88.54–£193.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£11K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #30 within Large Appliances. It carries 511 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
46%
Out of stock, average day
10.0%
Average rank
#30in Large Appliances
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
511per listing
Listings tracked
24

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
38 months

Products

Top Black Fridge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

19

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

43%

Top 20: 96%

Open market

26%

  • Cookology25%
  • COMFEE'13%
  • Willow12%
  • Igenix10%
  • HOMCOM8%
  • Russell Hobbs7%

Demand

Black Fridge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Black Fridge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black fridge30K/yr
  • black under counter fridge21K/yr
  • under counter fridge black5K/yr
  • fridge black5K/yr

Reviews and returns

What reviews say buyers love and hate about Black Fridge

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%−0.13

Small fridge

Small

Bigger than I expected

Heating8%−0.18

does not keep low temp during hot spells

also fridge didn't cool correctly

it stopped cooling completely

Value For Money8%+1.95

expensive am very gutted £160

not worth the hassel to expensive to return

Not worth the price

Quality-Overall7%

Low Buget and even lower quality

Awful cheap fridge

Overall a very cheaply made product not worth the asking price

Noise Level5%

Do NOT Buy Very Noisy

Not so silent

Love

Value For Money22%+1.95

Excellent value

Good value

Well worth the money

Size-Overall18%−0.13

fits perfect

Fits perfectly in allocated space

True to size

Quality-Overall16%

the quality feels solid

Excellent Product

Really good quality fridge

Noise Level11%

Very quiet and worth the price

Amazing and quiet

Very quiet, spacious fridge freezer

Storage Capacity10%+1.21

plenty of room very happy with purchase

Good amount of space

Plenty space

Return

1.0% Return rate 53% Fixable by listing

Size-Overall46%█▆▇█▅█

Small fridge

Small

Bigger than I expected

Defective Material/Parts13%▁█▇▅▅▅
Functionality-Overall8%▅▂▅▃█▄

No light in the fridge

Not fit for purpose

Scratch Resistance5%▁▇▁█▃▆
Heating4%█▄▂▁▂▃

does not keep low temp during hot spells

also fridge didn't cool correctly

it stopped cooling completely

FAQ

Common Black Fridge questions

Answered from the same tracked data.