Black Fridge
MaybeReturns run at only 1.0% of orders. But prices span $88.54–$193.18, mostly outside the sweet spot, so Black Fridge is a Maybe.
- Flapen Score
- 57 / 100Top 11% of 75 Large Appliances niches · +12 vs the category median of 4557
- Market size
- £96K/yr61K searches / yr
- 90-day growth
- +39.9%search demand this quarter
- Competition
- 43%top-5 click share · 13 brands · 19 sellers
Flapen Score
Black Fridge against its category
The dotted line is the Large Appliances average. Past it, Black Fridge is stronger. Inside it, weaker.
Market
The Black Fridge market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Fridge 61K times last year and spent an estimated £96K. The top 5 brands take 67% of clicks. Demand peaks in Jul. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- +39.9%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £96Ka year
- Peak month
- July1.6× the quietest month
- Top search term
- black fridge30K searches a year
02 · Price
A sale here is worth £112.98.
Listings sell for £112.98 on average, from £88.54 to £193.18. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £112.98 that is £0 to £11K a year per listing.
- Average price
- £112.98above the $15 to $100 sweet spot
- Price range
- £88.54–£193.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£11K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #30 within Large Appliances. It carries 511 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 46%
- Out of stock, average day
- 10.0%
- Average rank
- #30in Large Appliances
- Average rating
- 4.15 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 511per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 4 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Black Fridge products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cookology 93L Freestanding Under-Counter Fridge - Chiller Box - Black
- Price
- £104.31
- Rating
- 4.1/5
- Reviews
- 1,666
- Age
- 6y ago

Willow W48EUFIB Freestanding Under Counter Larder Fridge with Chiller Box 90 Litre Capacity Adjustable Feet and Reversible Door Black
- Price
- £97.20
- Rating
- 4.2/5
- Reviews
- 79
- Age
- 2y ago

Russell Hobbs Under Counter Larder Fridge 127 Litre with Adjustable Thermostat & Feet 3 Removable Shelves Internal LED Light Reversible Door Black 2 Year Guarantee RH85UCLF552E1B
- Price
- £158.11
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 2y ago

COMFEE 93L Retro Under Counter Fridge with Cooler Box RCD93BL2UKRT(E)
- Price
- £102.10
- Rating
- 3.9/5
- Reviews
- 327
- Age
- 1y ago

Cookology 130L Freestanding Under-Counter Fridge - Black
- Price
- £138.70
- Rating
- 4.4/5
- Reviews
- 547
- Age
- 8y ago
Trending
90-day click momentum
WELLENT 90L Under Counter Fridge Small Fridge with Reversible Door & Chiller Box 7-Stage Thermostat Removable Glass Shelf 43dB Ultra-Quiet Energy Efficient for Dorm Office and Bedroom Black
- Price
- £103.39
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 3mo ago

COMFEE 93L Under Counter Fridge with Cooler Box RCD93BL2UK(E)
- Price
- £97.68
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 3mo ago

FOHERE Under Counter Fridge 90L Freestanding Refrigerator with Chiller Box Adjustable Thermostats & Legs Removable Shelf Reversible Door Energy Efficient Black
- Price
- £100.47
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 1mo ago

HOMCOM Under Counter Fridge 91L Small Fridge with Lock Chiller Box Black
- Price
- £88.86
- Rating
- 4.0/5
- Reviews
- 46
- Age
- 1y ago

Abode Under Counter Fridge 50cm Wide Freestanding Black 114 Litre Removeable Glass Shelves & Drawer Adjustable Feet & Reversible Door A85UCLF504E1B (New 2025 Model Black)
- Price
- £101.43
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 1y ago
Newest
by launch date
FOHERE Under Counter Fridge 90L Freestanding Refrigerator with Chiller Box Adjustable Thermostats & Legs Removable Shelf Reversible Door Energy Efficient Black
- Price
- £100.47
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 1mo ago

WELLENT 90L Under Counter Fridge Small Fridge with Reversible Door & Chiller Box 7-Stage Thermostat Removable Glass Shelf 43dB Ultra-Quiet Energy Efficient for Dorm Office and Bedroom Black
- Price
- £103.39
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 3mo ago

COMFEE 93L Under Counter Fridge with Cooler Box RCD93BL2UK(E)
- Price
- £97.68
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 3mo ago

SIA SFR44BL 83L Black Freestanding Under Counter Fridge With Chiller 2 Glass Shelves Interior Light E Energy Rating 2 Year Manufacturer Warranty
- Price
- £88.54
- Rating
- 3.6/5
- Reviews
- 242
- Age
- 4mo ago

HOMCOM Under Counter Fridge 91L Small Fridge with Chiller Box Black
- Price
- £94.71
- Rating
- 4.0/5
- Reviews
- 176
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
19
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
43%
Top 20: 96%
Open market
26%
- Cookology25%
- COMFEE'13%
- Willow12%
- Igenix10%
- HOMCOM8%
- Russell Hobbs7%
Demand
Black Fridge search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.6×
Search terms
Top Black Fridge search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black fridge30K/yr
- black under counter fridge21K/yr
- under counter fridge black5K/yr
- fridge black5K/yr
Reviews and returns
What reviews say buyers love and hate about Black Fridge
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Small fridge
Small
Bigger than I expected
does not keep low temp during hot spells
also fridge didn't cool correctly
it stopped cooling completely
expensive am very gutted £160
not worth the hassel to expensive to return
Not worth the price
Low Buget and even lower quality
Awful cheap fridge
Overall a very cheaply made product not worth the asking price
Do NOT Buy Very Noisy
Not so silent
Love
Excellent value
Good value
Well worth the money
fits perfect
Fits perfectly in allocated space
True to size
the quality feels solid
Excellent Product
Really good quality fridge
Very quiet and worth the price
Amazing and quiet
Very quiet, spacious fridge freezer
plenty of room very happy with purchase
Good amount of space
Plenty space
Return
1.0% Return rate 53% Fixable by listing
Small fridge
Small
Bigger than I expected
No light in the fridge
Not fit for purpose
does not keep low temp during hot spells
also fridge didn't cool correctly
it stopped cooling completely
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Fridge questions
Answered from the same tracked data.









