Is dishwasher cutlery basket profitable to sell on Amazon United Kingdom?

The niche generates £228K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Skip it (45/100).

How competitive is the dishwasher cutlery basket niche?

10 brands and 28 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in dishwasher cutlery basket?

Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 1.5%.

When does demand for dishwasher cutlery basket peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the dishwasher cutlery basket niche?

Listings span £6.53–£13.68; the average listing price is £8.81 (sweet spot $15–$100). The average incumbent carries 1,343 reviews — the moat a new listing must climb.

dishwasher cutlery basket

Skip it

Prices mostly outside the sweet spot ($6.53–$13.68) — this niche doesn't clear our bar today.

Conversion

Incredible12.8%

search→purchase rate — share of searches ending in a sale

Returns

Great1.5%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good1,342.92

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£228K

£228K/yr · 202K searches

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Avg price

Bad£8.81

avg listing price — sweet spot $15–$100

Competition

Bad76%

top-5 click share — a locked-up shelf

Growth

Bad-24.6%

90-day search growth — must beat 0% to launch

Price range

Bad£6.53–£13.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, dishwasher cutlery basket is a £228K/yr Amazon United Kingdom market (202K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 45/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

dishwasher cutlery basket market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: £220K–£264K; units × avg price
Conversion rate: 12.8%
Avg BSR: #18
Page quality: 0%
Prime: 85%
Sponsored: 54%
Out of stock: 3.6%
Avg brand age: 53 months
Avg seller age: 195 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 flat

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

10%

BIHARNT37%
Paxanpax24%
FIND A SPARE10%
First4spares8%
Griwuut7%
Quailitas4%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top dishwasher cutlery basket search terms

dishwasher cutlery basket102K/yr -23.9%11.9% conv.
dishwasher basket18K/yr -38.8%5.9% conv.
hotpoint dishwasher cutlery basket13K/yr -23.4%17.8% conv.
dishwasher cutlery basket replacement6K/yr -35.4%13.4% conv.
dishwasher basket for cutlery8K/yr -21.3%11.7% conv.
cutlery basket for dishwasher universal7K/yr -21.5%11.4% conv.
dishwasher utensil basket7K/yr -14.7%6.0% conv.
indesit dishwasher cutlery basket7K/yr -20.2%13.1% conv.
cutlery holder for dishwasher6K/yr -20.0%11.3% conv.
dishwasher baskets5K/yr -9.4%1.9% conv.

All search terms

Top dishwasher cutlery basket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BIHARNT Dishwasher Cutlery Basket C00257140 for Hotpoint Indesit & Whirlpool Universal Deluxe Dishwasher Grey

BIHARNT£10.044.3★1,788 rev

Paxanpax PLD1591 Compatible Grey Cutlery Basket Indesit Hotpoint FDF FDL LBF LKF LFT LFSA Series C00257140

Paxanpax£7.193.7★881 rev

Paxanpax PLD001 Cutlery Basket Fits brands: BHS Group Neff Siemens Gaggenau Dishwasher Grey 24 x 13.5 x 12.5 cm

Paxanpax£6.534.2★5,645 rev

Masterpart Univeral Dishwasher Cutlery Basket Compatible with Hotpoint Indesit Whirlpool C00257140 Detachable Handle Folding Removable Doors for All Standard Sized Dishwasher Cutlery Bastet

First4spares£6.764.5★509 rev

Dishwasher Cutlery Basket with Removable Handle Universal Replacement Accessory Compatible with Bosch Siemens Neff Whirlpool Hotpoint Indesit Ariston 24 x 13.9 x 12.4cm

Griwuut£9.254.4★43 rev

Newest

by launch date

Dishwasher Cutlery Basket Universal Replacement Cutlery Holder with Detachable Handle Foldable Lids and 8 Compartments for Hotpoint for Indesit for Whirlpool C00257140

Mudoulu£10.1812 rev

6mo ago

Dishwasher Cutlery Basket with Removable Handle Universal Replacement Accessory Compatible with Bosch Siemens Neff Whirlpool Hotpoint Indesit Ariston 24 x 13.9 x 12.4cm

Griwuut£9.2543 rev

1y ago

QUAILITAS Dishwasher Cutlery Basket [Grey] Replacement Cutlery Basket for Dishwasher with Handle Compatible with Indesit Hotpoint FDF FDL LBF LKF LFT LFSA Series Kitchen Appliances

Quailitas£6.61302 rev

2y ago

BIHARNT Dishwasher Cutlery Basket C00257140 for Hotpoint Indesit & Whirlpool Universal Deluxe Dishwasher Grey

BIHARNT£10.041,788 rev

3y ago

Universal Multipurpose Dishwasher Cutlery Basket - Removable Handle & Small Lid - Fits Most Brands Ideal Replacement Box - Compact Size 9.4 x 5.3 x 4.8in

Jenngaoo£13.6894 rev

5y ago

What buyers say about dishwasher cutlery basket

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Fit perfectly”

Quality-Overall21%

“Excellent product”

Advertised Vs Actual Product17%

“As advertised”

Value For Money12%

“Great value for money”

Strength8%

“Sturdy”

Durability3%

“More durable than previous proprietary brand”

Adhesion/Stickiness1%

“Easy to clip together too, its just the top bits if you want them on and the handle, straightforward, no faffing about”

Maintenance And Repair1%

“Good like for like replacement”

Design-Overall1%

“This has been designed well”

Compatibility-Overall1%

“Cheap and compatible”

What buyers complain about

Durability36%

“Doesnt last”

Quality-Overall28%

“Price is too high for the quality”

Strength9%

“Very weak”

Design-Overall5%

“Impractical design”

Size-Overall4%

“Not fit for purpose”

Material Quality2%

“Poor quality plastic”

Grip2%

“On the 26th of June 2026 the handle won't stay in its position”

Storage Capacity1%

“which reduces overall capacity”

Color1%

“got sent blue not grey”

Value For Money1%

“expensive”

Top return reasons

Size-Overall62%

Compatibility-Overall9%

Quality-Overall5%

Defective Material/Parts5%

Durability4%

Mechanism Issues3%