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Beko Washing Machines

prices mostly outside the sweet spot ($161.85–$368.47) — Beko Washing Machines doesn't clear our bar today.

Flapen Score

33
Skip it
Market size 34Growth 11Conversion 10Competition 52Returns 40Price range 0Avg price 41Brand share 10Review moat 87Quality gap 62
This niche Category average

Is Beko Washing Machines profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Beko Washing Machines is a £162K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov. Verdict: Skip it — 33/100.

Beko Washing Machines: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -28.7% over the last 90 days and 0.8% of searches end in a purchase.

£162K

revenue / yr

Units sold / yr750
Search volume / yr-28.7%88K
Conversion rate0.8%
Avg price£232.86

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers8 · 16
Top-5 product click share54%
Open market4%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement84%
New entrants (1y)7· 4 succeeded
Avg rating4.4★
Avg reviews252

Top Beko Washing Machines products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

16

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

3%

  • Beko66%
  • Hisense15%
  • COMFEE'8%
  • Hoover4%
  • CANDY3%
  • TCL1%
  • Open — no brand owns it (2 brands, 3%)

Beko Washing Machines demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume88KCVR0.8%Products25Brands8Top 5 Brands96%OOS Rate12.2%Rating4.4★Reviews252Avg BSR#51
3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Top Beko Washing Machines search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • beko washing machine47K/yr
  • washing machines beko3K/yr
  • beko washing machines38K/yr

What reviews say buyers love and hate about Beko Washing Machines

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Value For Money25%

Excellent Value

Noise Level23%

noise level is excellent

Quality-Overall16%

Excellent product

Ease Of Use11%

EASY TO USE

Size-Overall5%

Perfect size

What buyers complain about

71% of reviews
Durability13%

Less than one year, broken

Size-Overall12%

smaller drum

Assembly/Installation11%

Appalling Installation

Noise Level10%

noisy

Quality-Overall8%

quality control no good with electricals

Beko Washing Machines return rate & reasons

Why buyers send it back, as a share of all return requests.

3.8%

Return rate

18%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
19%
2Noise Level
17%
3Functionality-Overall
15%
4Size-Overall
12%
5Leak-Proof
7%

Common Beko Washing Machines questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Beko Washing Machines 33/100 on Amazon United Kingdom — Skip it. The niche generates £162K/yr across 25 tracked products. 4 of 7 products launched in the last 360 days are still selling. Search demand moved -28.7% over the last 90 days.
Search demand for Beko Washing Machines on Amazon United Kingdom peaks in Nov, where the busiest month runs 1.9× the quietest.