Skip to content

Beko Washing Machines

Fail

Prices span $161.85–$368.47, mostly outside the sweet spot, so Beko Washing Machines is a Fail.

Flapen Score
33
33 / 100
Ranks 69 of 75 Large Appliances niches · −12 vs the category median of 45
Market size
£162K/yr88K searches / yr
90-day growth
-28.7%search demand this quarter
Competition
54%top-5 click share · 8 brands · 16 sellers

Flapen Score

Beko Washing Machines against its category

The dotted line is the Large Appliances average. Past it, Beko Washing Machines is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beko Washing Machines market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beko Washing Machines 88K times last year and spent an estimated £162K. The top 5 brands take 96% of clicks. Demand peaks in Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £162K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-28.7%
Conversion, latest week
0.8%
Market size, estimated
£162Ka year
Peak month
November1.9× the quietest month
Top search term
beko washing machine47K searches a year

02 · Price

A sale here is worth £232.86.

Listings sell for £232.86 on average, from £161.85 to £368.47. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £232.86 that is £0 to £23K a year per listing.

Average price
£232.86above the $15 to $100 sweet spot
Price range
£161.85–£368.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£23K
Returns
3.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #51 within Large Appliances. It carries 252 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
60%
Out of stock, average day
12.2%
Average rank
#51in Large Appliances
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
252per listing
Listings tracked
25

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
38 months

Products

Top Beko Washing Machines products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

16

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 95%

Open market

3%

  • Beko66%
  • Hisense15%
  • COMFEE'8%
  • Hoover4%
  • CANDY3%
  • TCL1%
  • Open — no brand owns it (2 brands, 3%)

Demand

Beko Washing Machines search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Beko Washing Machines search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • beko washing machine47K/yr
  • washing machines beko3K/yr
  • beko washing machines38K/yr

Reviews and returns

What reviews say buyers love and hate about Beko Washing Machines

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
13%of negative reviews mention “Durability”
3.8%of orders come back
“Less than one year, broken”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Beko Washing Machines questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data