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Beko Washing Machines

Fail

Prices span $161.85–$368.47, mostly outside the sweet spot, so Beko Washing Machines is a Fail.

Flapen Score
33
33 / 100
Ranks 69 of 75 Large Appliances niches · −12 vs the category median of 45
Market size
£162K/yr88K searches / yr
90-day growth
-28.7%search demand this quarter
Competition
54%top-5 click share · 8 brands · 16 sellers

Flapen Score

Beko Washing Machines against its category

The dotted line is the Large Appliances average. Past it, Beko Washing Machines is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beko Washing Machines market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beko Washing Machines 88K times last year and spent an estimated £162K. The top 5 brands take 96% of clicks. Demand peaks in Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £162K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-28.7%
Conversion, latest week
0.8%
Market size, estimated
£162Ka year
Peak month
November1.9× the quietest month
Top search term
beko washing machine47K searches a year

02 · Price

A sale here is worth £232.86.

Listings sell for £232.86 on average, from £161.85 to £368.47. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £232.86 that is £0 to £23K a year per listing.

Average price
£232.86above the $15 to $100 sweet spot
Price range
£161.85–£368.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£23K
Returns
3.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #51 within Large Appliances. It carries 252 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
60%
Out of stock, average day
12.2%
Average rank
#51in Large Appliances
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
252per listing
Listings tracked
25

04 · Newcomers

Amazon counts 4 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
38 months

Products

Top Beko Washing Machines products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

16

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

3%

  • Beko66%
  • Hisense15%
  • COMFEE'8%
  • Hoover4%
  • CANDY3%
  • TCL1%
  • Open — no brand owns it (2 brands, 3%)

Demand

Beko Washing Machines search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Beko Washing Machines search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beko washing machine47K/yr
  • washing machines beko3K/yr
  • beko washing machines38K/yr

Reviews and returns

What reviews say buyers love and hate about Beko Washing Machines

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability13%−0.13

Less than one year, broken

Its broke on the first wash

Not durable

Size-Overall12%−0.02

smaller drum

It appears bigger than we expected

To small

Assembly/Installation11%−0.13

Appalling Installation

Terrible installation

The installation was dreadful

Noise Level10%+1.11

noisy

Drum became very noisy

Noisy

Quality-Overall8%+0.28

quality control no good with electricals

Terrible product

Bad quality

Love

Value For Money25%+2.09

Excellent Value

Excellent for the money

Worth every penny

Noise Level23%+1.11

noise level is excellent

doesnt make lots of noise

fairly quiet

Quality-Overall16%+0.28

Excellent product

I think the price-quality ratio is ideal

Its performance has been reliable

Ease Of Use11%+0.80

EASY TO USE

easy settings

easy to operate

Size-Overall5%−0.02

Perfect size

The drum is a good size

Great size as went for the 10kg version

Return

3.8% Return rate 18% Fixable by listing

Defective Material/Parts19%▅▅▅▄▇█
Noise Level17%█▇▄▄▄▇

noisy

Drum became very noisy

Noisy

Functionality-Overall15%▅█▄▄▆▄

indicates a major issue with the appliance

Machine not working

it has today stopped working

Size-Overall12%▄▆█▆▅▃

smaller drum

It appears bigger than we expected

To small

Leak-Proof7%█▄▆▅▄▃

Leaking

leaks from the door

it then leaked and the

FAQ

Common Beko Washing Machines questions

Answered from the same tracked data.