Is beko washing machines profitable to sell on Amazon United Kingdom?

The niche generates £162K/yr across 25 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -28.7%. Flapen's verdict: Skip it (33/100).

How competitive is the beko washing machines niche?

8 brands and 16 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in beko washing machines?

Top complaints mined from reviews: Durability, Size-Overall, Assembly/Installation. The return rate is 3.8%.

When does demand for beko washing machines peak?

Demand peaks in Nov; the busiest month runs 1.9× the quietest.

What does it cost to enter the beko washing machines niche?

Listings span £161.85–£368.47; the average listing price is £232.86 (sweet spot $15–$100). The average incumbent carries 252 reviews — the moat a new listing must climb.

beko washing machines

Skip it

Prices mostly outside the sweet spot ($161.85–$368.47) — this niche doesn't clear our bar today.

Review moat

Great251.64

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£232.86

avg listing price — sweet spot $15–$100

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Market size

Okay£162K

£162K/yr · 88K searches

Growth

Bad-28.7%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Brand share

Bad96%

top-5 brand share — brand-locked demand

Price range

Bad£161.85–£368.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier High Price

According to Flapen's Amazon United Kingdom niche tracking, beko washing machines is a £162K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov. Verdict: Skip it — 33/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

beko washing machines market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: £116K–£175K; units × avg price
Conversion rate: 0.8%
Avg BSR: #51
Page quality: 0%
Prime: 60%
Sponsored: 84%
Out of stock: 12.2%
Avg brand age: 38 months
Avg seller age: 192 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

Beko66%
Hisense15%
COMFEE'8%
Hoover4%
CANDY3%
TCL1%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.7% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.9×

Open Trend

Top beko washing machines search terms

beko washing machine47K/yr +0.6%0.8% conv.
washing machines beko3K/yr -3.6%0.6% conv.
beko washing machines38K/yr -91.3%0.3% conv.

All search terms

Top beko washing machines products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Beko EnergySpin B3W31041A 10kg Washing Machine with 1400 rpm - Anthracite - A Rated

Beko£250.994.6★27 rev

Hisense WF1G7021BW Freestanding 7 KG-Front Load Durable Inverter Washing Machine Steam Wash-Quick Wash-15 Washing Programs-1200 RPM-White-Energy Rating B

Hisense£179.554.2★798 rev

Beko 9kg 1400rpm Washing Machine - BM3WT3941B

Beko£249.644.2★18 rev

Beko 8kg 1400rpm Washing Machine - White

Beko£208.324.4★15 rev

Beko B300 8kg 1200rpm Washing Machine - BW1O3821W

Beko£205.695.0★1 rev

Newest

by launch date

Beko BM1WT3821B 8kg Washing Machine 1200 Spin Black B Energy Rated Freestanding Washer with Multiple Wash Programs Quick Wash & Easy Controls

Beko£224.301 rev

1mo ago

TCL 6kg B Class Energy-Saving Front Load Washer - 1000rpm Fast Spin Ultra Slim Multi-Mode Steam Care & Anti-Bacteria Safety Features Included

TCL£171.2743 rev

6mo ago

COMFEE 10kg Washing Machine A-10% Energy Class 1400rpm BLDC Motor White

COMFEE'£223.2778 rev

9mo ago

Beko EnergySpin BM3DT68342A 8Kg / 5Kg Washer Dryer with 1400 rpm - Anthracite - D Rated [Wash&Dry] A Rated [Wash Only]

Beko£295.416 rev

9mo ago

Beko B300 8kg 1200rpm Washing Machine - BW1O3821W

Beko£205.691 rev

11mo ago

What buyers say about beko washing machines

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money25%

“Excellent Value”

Noise Level23%

“noise level is excellent”

Quality-Overall16%

“Excellent product”

Ease Of Use11%

“EASY TO USE”

Size-Overall5%

“Perfect size”

Ease Of Cleaning4%

“great cleaning performance”

Advertised Vs Actual Product3%

“Works as described”

Durability2%

“It runs well and looks amazing, so we cant wait to have a fresh machine and no more problems”

Design-Overall1%

“modern design”

Assembly/Installation1%

“Great washing machine & installation”

What buyers complain about

Durability13%

“Less than one year, broken”

Size-Overall12%

“smaller drum”

Assembly/Installation11%

“Appalling Installation”

Noise Level10%

“noisy”

Quality-Overall8%

“quality control no good with electricals”

Functionality-Overall6%

“indicates a major issue with the appliance”

Leak-Proof6%

“Leaking”

Value For Money3%

“so the constant filling of the drum is literally costing me money”

Advertised Vs Actual Product2%

“is this false advertising”

Ease Of Use1%

“Its incredibly inconvenient and frustrating”

Top return reasons

Defective Material/Parts19%

Noise Level17%

Functionality-Overall15%

Size-Overall12%

Leak-Proof7%

Assembly/Installation6%