Is integrated dishwasher profitable to sell on Amazon United Kingdom?

The niche generates £380K/yr across 28 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (48/100).

How competitive is the integrated dishwasher niche?

14 brands and 24 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in integrated dishwasher?

Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Leak-Proof. The return rate is 6.4% — above our launch gate.

When does demand for integrated dishwasher peak?

Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the integrated dishwasher niche?

Listings span £171.23–£504.67; the average listing price is £267.60 (sweet spot $15–$100). The average incumbent carries 100 reviews — the moat a new listing must climb.

integrated dishwasher

Skip it

Prices mostly outside the sweet spot ($171.23–$504.67) — this niche doesn't clear our bar today.

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Review moat

Incredible99.57

avg incumbent reviews — the moat a new listing must climb

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Market size

Good£380K

£380K/yr · 212K searches

Avg price

Okay£267.60

avg listing price — sweet spot $15–$100

Growth

Bad-9.0%

90-day search growth — must beat 0% to launch

Returns

Bad6.4%

return rate — above 5% kills the launch gate

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Price range

Bad£171.23–£504.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Quality Gap High Returns High Price

According to Flapen's Amazon United Kingdom niche tracking, integrated dishwasher is a £380K/yr Amazon United Kingdom market (212K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

integrated dishwasher market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £401K–£535K; units × avg price
Conversion rate: 0.7%
Avg BSR: #33
Page quality: 0%
Prime: 89%
Sponsored: 57%
Out of stock: 18.8%
Avg brand age: 52 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

42%

Top 20: 94%

Open market

32%

COMFEE'17%
Hisense12%
Bosch12%
Indesit11%
HYE9%
Samsung8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Open Trend

Top integrated dishwasher search terms

integrated dishwasher119K/yr -17.4%0.9% conv.
integrated dishwashers full size15K/yr +135.1%1.0% conv.
dishwasher integrated17K/yr -1.7%0.5% conv.
integrated dishwashers13K/yr -19.3%0.6% conv.
integrated dishwasher 60cm14K/yr -25.1%1.5% conv.
fully integrated dishwasher6K/yr +11.6%0.8% conv.
dishwashers integrated5K/yr +11.8%0.7% conv.
lamona dishwasher6K/yr -12.2%0.0% conv.
dishwasher integrated 60cm6K/yr -34.4%1.1% conv.
built in dishwasher5K/yr -25.0%0.9% conv.

All search terms

Top integrated dishwasher products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COMFEE Fully Integrated Dishwasher 12 Place Settings 60cm

COMFEE'£183.744.0★1,073 rev

HYE Dishwasher - Integrated Dishwasher With 14 Place Settings 60cm Full Size & Built-In Design Black ECO Program Quick Wash Quiet (49 dB) - DW01B14PB25

HYE£171.233.2★21 rev

Bosch Series 2 SMV2HTX02G Fully Integrated Dishwasher 60cm

Bosch£336.394.3★160 rev

Indesit Push and Go D2I HD526 UK Built-In 14 Place Setting DIsh Washer - White

Indesit£201.284.7★18 rev

Beko DIN15X20 Full-size Integrated Dishwasher | Black Control Panel 60 cm Full size with 13 Place Setting | x30 Minute Quick Wash Technology

Beko£202.304.2★94 rev

Newest

by launch date

Russell Hobbs Fully Integrated Built-In Dishwasher 14 Place Settings 7 Wash Programs Class C 1-24-Hour Delay Start Extra Drying Overflow & Leak Protection in Silver 60cm Wide RH60BIDW00C1

Russell Hobbs£252.862 rev

2mo ago

COMFEE Fully Integrated Dishwasher 14 Place Settings Wi-Fi Built-In

COMFEE'£244.581,073 rev

5mo ago

Russell Hobbs Built-In Dishwasher Class D 13 Place Settings 6 Wash Programs 19-Hour Delay Start Half Load Function Auto Door Release and Info LED RH60BIDW01D2

Russell Hobbs£230.092 rev

8mo ago

Russell Hobbs Fully Integrated Built-In Dishwasher Class E 12 Place Settings 5 Wash Programs 9-Hour Delay Start and Half Load Function in Grey RH60BIDW00E1

Russell Hobbs£208.782 rev

10mo ago

HYE Dishwasher - Integrated Dishwasher With 14 Place Settings 60cm Full Size & Built-In Design Black ECO Program Quick Wash Quiet (49 dB) - DW01B14PB25

HYE£171.2321 rev

10mo ago

What buyers say about integrated dishwasher

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“Great value for money”

Ease Of Cleaning15%

“Great at cleaning”

Quality-Overall15%

“Good quality”

Noise Level12%

“Quiet and cleans well”

Advertised Vs Actual Product5%

“Does what it should”

Ease Of Use4%

“Easy to understand and use”

Size-Overall3%

“Acurate to dimensions”

Storage Capacity3%

“The capacity is more than enough for our daily use”

Design-Overall3%

“Love the design”

Durability3%

“used a couple of times with no faults”

What buyers complain about

Size-Overall17%

“so it's very hard to fit big plates in here”

Ease Of Cleaning7%

“Also find with the majority of washes that things come out dirty on the top rack”

Leak-Proof7%

“Shows LC error (“leak detection system triggered”) and runs the drain pump continuously”

Advertised Vs Actual Product6%

“Incorrect Energy Rating - This model is an E. Energy efficiency label for this item is incorrect”

Assembly/Installation5%

“Poor installation”

Functionality-Overall5%

“does not work”

Instructions/User Manual/Troubleshooting5%

“Instructions are very poor”

Durability5%

“does not feel like it will last long at all”

Mechanism Issues4%

“used inappropriate screws”

Noise Level4%

“Not Silent,”

Top return reasons

Size-Overall20%

Defective Material/Parts15%

Advertised Vs Actual Product11%

Functionality-Overall10%

Leak-Proof7%

Compatibility-Overall6%

Touch/Button Controls4%

Ease Of Cleaning4%

Color4%

Connectivity-Overall3%

Common questions

Is integrated dishwasher profitable to sell on Amazon United Kingdom?: The niche generates £380K/yr across 28 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (48/100).
How competitive is the integrated dishwasher niche?: 14 brands and 24 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in integrated dishwasher?: Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Leak-Proof. The return rate is 6.4% — above our launch gate.
When does demand for integrated dishwasher peak?: Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.
What does it cost to enter the integrated dishwasher niche?: Listings span £171.23–£504.67; the average listing price is £267.60 (sweet spot $15–$100). The average incumbent carries 100 reviews — the moat a new listing must climb.