77
water table
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Growth
Incredible+118.3%90-day search growth — must beat 0% to launch
Avg price
Incredible£38.08avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Good672.89avg incumbent reviews — the moat a new listing must climb
Market size
Good£472K£472K/yr · 873K searches
Price range
Good£9.96–£166.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale