Pool Inflatable
PassPool Inflatable scores 74 out of 100, a Pass. Shoppers spend an estimated $1.0M a year here, search demand grew +576.6% this quarter, and an estimated 0.6% of orders come back.
- Flapen Score
- 74 / 100Top 1% of 1,773 Toys & Games niches · +30 vs the category median of 4474
- Market size
- £1.0M/yr2.5M searches / yr
- 90-day growth
- +576.6%search demand this quarter
- Competition
- 33%top-5 click share · 27 brands · 134 sellers
Flapen Score
Pool Inflatable against its category
The dotted line is the Toys & Games average. Past it, Pool Inflatable is stronger. Inside it, weaker.
Market
The Pool Inflatable market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pool Inflatable 2.5M times last year and spent an estimated £1.0M. The top 5 brands take 72% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 74 out of 100, a Pass.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +576.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.
- Searches, last 12 months
- 2.5M
- Growth, 90 days vs prior 90
- +576.6%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £1.0Ma year
- Peak month
- July17.8× the quietest month
- Top search term
- pool inflatables864K searches a year
02 · Price
A sale here is worth £11.39.
Listings sell for £11.39 on average, from £1.62 to £30.94. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At £11.39 that is £14K to £17K a year per listing.
- Average price
- £11.39under the $15 to $100 sweet spot
- Price range
- £1.62–£30.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £14K–£17K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #35 within Sports Toys & Outdoor. It carries 2,318 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 98%
- Out of stock, average day
- 6.4%
- Average rank
- #35in Sports Toys & Outdoor
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,318per listing
- Listings tracked
- 53
04 · Newcomers
10 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Pool Inflatable products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Alintor 2 Pack Inflatable Pool Floats Pool Inflatables for Adults
- Price
- £11.97
- Rating
- 4.4/5
- Reviews
- 474
- Age
- 3y ago

Bestway Inflatable Pool Lounger Floating Swimming Pool Float for Adults and Kids Assorted Colours
- Price
- £10.26
- Rating
- 4.1/5
- Reviews
- 11,055
- Age
- 18y ago

JOYIN Rainbow Beach Balls(12 Pack) 12/30 cm Inflatable Swimming Pool Toys for Summer Water Games Kids Birthday Party Supplies Combo Set Include Inflatable Beach Balls
- Price
- £7.85
- Rating
- 4.3/5
- Reviews
- 3,619
- Age
- 7y ago

Intex Inflatable Crocodile Ride On 168cm x 86cm Green Kids Water Float with Heavy Duty Handles Inflatable Pool and Holiday Water Toy Max 40kg
- Price
- £8.43
- Rating
- 4.6/5
- Reviews
- 3,682
- Age
- 19y ago

JOYIN Pool Inflatable Swimming Rings 82.5cm (3 Pack) Rubber Ring for Kids and Adults Inflatable Pool Floats Fruit Pool Tubes Inflatable Pool Toys for Swimming Pool Party Decorations
- Price
- £13.26
- Rating
- 4.5/5
- Reviews
- 8,329
- Age
- 8y ago
Trending
estimated 90-day click momentum
3 Pack Lilo pool inflatables for adults with Tropical Leaf Design | 4-in-1 Multi-Purpose floats for swimming pools | Lake Floats for Adults & tanning pool toys Water Hammock Lounge
- Price
- £10.59
- Rating
- 3.9/5
- Reviews
- 85
- Age
- 1y ago

Intex SurfS Up Riders 58172NP (Inflated 79 x 58 x 13cm / Deflated 84 x 79cm)
- Price
- £4.86
- Rating
- 3.8/5
- Reviews
- 21
- Age
- 9mo ago

Pool Hammock Floats Adults 2 Pack 4 IN 1 Multi-Purpose Inflatable Swimming Pool Floats Water Hammock PVC Material Pool Toys Inflatable Hammock Lounger Floaties with Air Pump (Blue+Red)
- Price
- £10.84
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 3mo ago

JOYIN Rainbow Beach Balls(12 Pack) 12/30 cm Inflatable Swimming Pool Toys for Summer Water Games Kids Birthday Party Supplies Combo Set Include Inflatable Beach Balls
- Price
- £7.85
- Rating
- 4.3/5
- Reviews
- 3,619
- Age
- 7y ago

SLOOSH Inflatable Pool Floats Adult 2 Packs Floating Lounge Chairs Blow up Pool Inflatables for Adult Inflatable Chair for Party Summer Water Beach Lake Fun Tropical Leaves-Green Blue
- Price
- £20.22
- Rating
- 4.3/5
- Reviews
- 3,195
- Age
- 2y ago
Newest
by launch date
Pool Hammock Floats Adults 2 Pack 4 IN 1 Multi-Purpose Inflatable Swimming Pool Floats Water Hammock PVC Material Pool Toys Inflatable Hammock Lounger Floaties with Air Pump (Blue+Red)
- Price
- £10.84
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 3mo ago

Intex SurfS Up Riders 58172NP (Inflated 79 x 58 x 13cm / Deflated 84 x 79cm)
- Price
- £4.86
- Rating
- 3.8/5
- Reviews
- 21
- Age
- 9mo ago

Elidepe Pool Inflatables 2 Pack Inflatable Pool Toys 4 in 1 Pool Floats Adult Inflatable Pool Chair Pool Inflatables Water Hammock for Adults (Style A)
- Price
- £12.63
- Rating
- 4.2/5
- Reviews
- 130
- Age
- 1y ago

3 Pack Lilo pool inflatables for adults with Tropical Leaf Design | 4-in-1 Multi-Purpose floats for swimming pools | Lake Floats for Adults & tanning pool toys Water Hammock Lounge
- Price
- £10.59
- Rating
- 3.9/5
- Reviews
- 85
- Age
- 1y ago

Alintor Pool Inflatables XL 2 Pack Inflatable Pool Floats Pool Toys
- Price
- £8.93
- Rating
- 4.2/5
- Reviews
- 404
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
27 falling
Sellers
134
Est. top-5 brand share
72%
Top 20: 96%
Est. top-5 click share
33%
Top 20: 73%
Open market
24%
- Intex26%
- Alintor16%
- Bestway13%
- JOYIN12%
- Sloosh4%
- YEAHGO4%
Demand
Pool Inflatable search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 17.8×
Search terms
Top Pool Inflatable search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pool inflatables864K/yr
- inflatable pool floats279K/yr
- pool floats254K/yr
- pool float118K/yr
- floaties94K/yr
- pool inflatables for kids103K/yr
- swimming pool inflatables85K/yr
- pool inflatables for adults85K/yr
- inflatable99K/yr
- pool floaties48K/yr
Reviews and returns
What reviews say buyers love and hate about Pool Inflatable
We read the reviews and the return reasons for every product selling here.
“Broke after first use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pool Inflatable questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









