Pool Inflatable
PassPool Inflatable scores 74 out of 100, a Pass. Shoppers spend $1.0M a year here, search demand grew +576.6% this quarter, and returns run at 0.6% of orders.
- Flapen Score
- 74 / 100Top 1% of 1,773 Toys & Games niches · +30 vs the category median of 4474
- Market size
- £1.0M/yr2.5M searches / yr
- 90-day growth
- +576.6%search demand this quarter
- Competition
- 33%top-5 click share · 27 brands · 134 sellers
Flapen Score
Pool Inflatable against its category
The dotted line is the Toys & Games average. Past it, Pool Inflatable is stronger. Inside it, weaker.
Market
The Pool Inflatable market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pool Inflatable 2.5M times last year and spent an estimated £1.0M. The top 5 brands take 72% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 74 out of 100, a Pass.
01 · Demand
3.6% of searches ended in a purchase last week.
Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +576.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.
- Searches, last 12 months
- 2.5M
- Growth, 90 days vs prior 90
- +576.6%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £1.0Ma year
- Peak month
- July17.8× the quietest month
- Top search term
- pool inflatables864K searches a year
02 · Price
A sale here is worth £11.39.
Listings sell for £11.39 on average, from £1.62 to £30.94. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At £11.39 that is £14K to £17K a year per listing.
- Average price
- £11.39under the $15 to $100 sweet spot
- Price range
- £1.62–£30.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £14K–£17K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #35 within Sports Toys & Outdoor. It carries 2,318 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 98%
- Out of stock, average day
- 6.4%
- Average rank
- #35in Sports Toys & Outdoor
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,318per listing
- Listings tracked
- 53
04 · Newcomers
Amazon counts 10 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Pool Inflatable products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Alintor 2 Pack Inflatable Pool Floats Pool Inflatables for Adults
- Price
- £11.97
- Rating
- 4.4/5
- Reviews
- 474
- Age
- 3y ago
Bestway Inflatable Pool Lounger Floating Swimming Pool Float for Adults and Kids Assorted Colours
- Price
- £10.26
- Rating
- 4.1/5
- Reviews
- 11,055
- Age
- 18y ago
JOYIN Rainbow Beach Balls(12 Pack) 12/30 cm Inflatable Swimming Pool Toys for Summer Water Games Kids Birthday Party Supplies Combo Set Include Inflatable Beach Balls
- Price
- £7.85
- Rating
- 4.3/5
- Reviews
- 3,619
- Age
- 7y ago
Intex Inflatable Crocodile Ride On 168cm x 86cm Green Kids Water Float with Heavy Duty Handles Inflatable Pool and Holiday Water Toy Max 40kg
- Price
- £8.43
- Rating
- 4.6/5
- Reviews
- 3,682
- Age
- 19y ago
JOYIN Pool Inflatable Swimming Rings 82.5cm (3 Pack) Rubber Ring for Kids and Adults Inflatable Pool Floats Fruit Pool Tubes Inflatable Pool Toys for Swimming Pool Party Decorations
- Price
- £13.26
- Rating
- 4.5/5
- Reviews
- 8,329
- Age
- 8y ago
Trending
90-day click momentum
3 Pack Lilo pool inflatables for adults with Tropical Leaf Design | 4-in-1 Multi-Purpose floats for swimming pools | Lake Floats for Adults & tanning pool toys Water Hammock Lounge
- Price
- £10.59
- Rating
- 3.9/5
- Reviews
- 85
- Age
- 1y ago
Intex SurfS Up Riders 58172NP (Inflated 79 x 58 x 13cm / Deflated 84 x 79cm)
- Price
- £4.86
- Rating
- 3.8/5
- Reviews
- 21
- Age
- 9mo ago
Pool Hammock Floats Adults 2 Pack 4 IN 1 Multi-Purpose Inflatable Swimming Pool Floats Water Hammock PVC Material Pool Toys Inflatable Hammock Lounger Floaties with Air Pump (Blue+Red)
- Price
- £10.84
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 3mo ago
JOYIN Rainbow Beach Balls(12 Pack) 12/30 cm Inflatable Swimming Pool Toys for Summer Water Games Kids Birthday Party Supplies Combo Set Include Inflatable Beach Balls
- Price
- £7.85
- Rating
- 4.3/5
- Reviews
- 3,619
- Age
- 7y ago
SLOOSH Inflatable Pool Floats Adult 2 Packs Floating Lounge Chairs Blow up Pool Inflatables for Adult Inflatable Chair for Party Summer Water Beach Lake Fun Tropical Leaves-Green Blue
- Price
- £20.22
- Rating
- 4.3/5
- Reviews
- 3,195
- Age
- 2y ago
Newest
by launch datePool Hammock Floats Adults 2 Pack 4 IN 1 Multi-Purpose Inflatable Swimming Pool Floats Water Hammock PVC Material Pool Toys Inflatable Hammock Lounger Floaties with Air Pump (Blue+Red)
- Price
- £10.84
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 3mo ago
Intex SurfS Up Riders 58172NP (Inflated 79 x 58 x 13cm / Deflated 84 x 79cm)
- Price
- £4.86
- Rating
- 3.8/5
- Reviews
- 21
- Age
- 9mo ago
Elidepe Pool Inflatables 2 Pack Inflatable Pool Toys 4 in 1 Pool Floats Adult Inflatable Pool Chair Pool Inflatables Water Hammock for Adults (Style A)
- Price
- £12.63
- Rating
- 4.2/5
- Reviews
- 130
- Age
- 1y ago
3 Pack Lilo pool inflatables for adults with Tropical Leaf Design | 4-in-1 Multi-Purpose floats for swimming pools | Lake Floats for Adults & tanning pool toys Water Hammock Lounge
- Price
- £10.59
- Rating
- 3.9/5
- Reviews
- 85
- Age
- 1y ago
Alintor Pool Inflatables XL 2 Pack Inflatable Pool Floats Pool Toys
- Price
- £8.93
- Rating
- 4.2/5
- Reviews
- 404
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
27 falling
Sellers
134
Top-5 brand share
72%
Top 20: 96%
Top-5 click share
33%
Top 20: 73%
Open market
24%
- Intex26%
- Alintor16%
- Bestway13%
- JOYIN12%
- Sloosh4%
- YEAHGO4%
Demand
Pool Inflatable search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 17.8×
Search terms
Top Pool Inflatable search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pool inflatables864K/yr
- inflatable pool floats279K/yr
- pool floats254K/yr
- pool float118K/yr
- floaties94K/yr
- pool inflatables for kids103K/yr
- swimming pool inflatables85K/yr
- pool inflatables for adults85K/yr
- inflatable99K/yr
- pool floaties48K/yr
Reviews and returns
What reviews say buyers love and hate about Pool Inflatable
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke after first use
Broke on first use
don't last
Keeps deflating
Deflated
Deflated within an hour
Not good quality
Cheap product not fit for purpose tho
Absolute garbage
It's huge
Very small
makes very short
they're not exactly cheap
which means its not as good value as others on Amazon
Not worth the cost
Love
Good for the money
Excellent value for money
reasonable price
Excellent quality
Good quality beds well worth the money
The price was very reasonable for the quality
Easy to inflate
quick to inflate
Inflates well and is good fun otherwise
Good fun
Good toy
Family fun
Comfortable
excellent comfort right out of the box
Comfortable and easy to use
Return
0.6% Return rate 39% Fixable by listing
It's huge
Very small
makes very short
Keeps deflating
Deflated
Deflated within an hour
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pool Inflatable questions
Answered from the same tracked data.