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Pool Inflatable

Pass

Pool Inflatable scores 74 out of 100, a Pass. Shoppers spend an estimated $1.0M a year here, search demand grew +576.6% this quarter, and an estimated 0.6% of orders come back.

Filters Trending
Flapen Score
74
74 / 100
Top 1% of 1,773 Toys & Games niches · +30 vs the category median of 44
Market size
£1.0M/yr2.5M searches / yr
90-day growth
+576.6%search demand this quarter
Competition
33%top-5 click share · 27 brands · 134 sellers

Flapen Score

Pool Inflatable against its category

The dotted line is the Toys & Games average. Past it, Pool Inflatable is stronger. Inside it, weaker.

74Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pool Inflatable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pool Inflatable 2.5M times last year and spent an estimated £1.0M. The top 5 brands take 72% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 74 out of 100, a Pass.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +576.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.

Searches, last 12 months
2.5M
Growth, 90 days vs prior 90
+576.6%
Conversion, latest week
3.6%
Market size, estimated
£1.0Ma year
Peak month
July17.8× the quietest month
Top search term
pool inflatables864K searches a year

02 · Price

A sale here is worth £11.39.

Listings sell for £11.39 on average, from £1.62 to £30.94. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At £11.39 that is £14K to £17K a year per listing.

Average price
£11.39under the $15 to $100 sweet spot
Price range
£1.62–£30.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,250–1,500
Revenue per listing a year
£14K–£17K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #35 within Sports Toys & Outdoor. It carries 2,318 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
98%
Out of stock, average day
6.4%
Average rank
#35in Sports Toys & Outdoor
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,318per listing
Listings tracked
53

04 · Newcomers

10 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
10Amazon's first-year sales bar
Average brand age
30 months

Products

Top Pool Inflatable products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

£0£31K£63K£94K£126K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

134

Est. top-5 brand share

72%

Top 20: 96%

Est. top-5 click share

33%

Top 20: 73%

Open market

24%

  • Intex26%
  • Alintor16%
  • Bestway13%
  • JOYIN12%
  • Sloosh4%
  • YEAHGO4%

Demand

Pool Inflatable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 17.8×

Search terms

Top Pool Inflatable search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pool inflatables864K/yr
  • inflatable pool floats279K/yr
  • pool floats254K/yr
  • pool float118K/yr
  • floaties94K/yr
  • pool inflatables for kids103K/yr
  • swimming pool inflatables85K/yr
  • pool inflatables for adults85K/yr
  • inflatable99K/yr
  • pool floaties48K/yr

Reviews and returns

What reviews say buyers love and hate about Pool Inflatable

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
15%of negative reviews mention “Durability”
0.6%of orders come back
“Broke after first use”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pool Inflatable questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data