Water Balloons
Water Balloons shows demand growing +778.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Water Balloons profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Water Balloons is a £550K/yr Amazon United Kingdom market (489K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 80/100.
Water Balloons: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +778.3% over the last 90 days and 11.5% of searches end in a purchase.
£550K
revenue / yr
Who owns the niche?
The top 5 brands hold 46% of demand, so 54% of the market is open.
54%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 34 products
Top Water Balloons products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
555 PCS Water Balloons 10 Second Rapid-Filling Self-Sealing Water Bombs
- Price
- £10.87
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 11mo ago
Faburo 1000pcs Multicoloured Water Balloons Colourful Water Bomb Balloon for Summer Fun Swimming Beach Pool Toy Perfect Party Bag Filler Easy to Fill
- Price
- £5.48
- Rating
- 3.9/5
- Reviews
- 1,515
- Age
- 8y ago
WENXUKHV 666 PCS Water Balloons For Kids Easy Fill 10 Second Rapid-Filling Self-Sealing Water Bombs with Tap Adapters for Outdoor Garden Beach Pool Party Fight Water Toys For Kids Outdoor
- Price
- £11.79
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 3mo ago
TKGEOUE 666 Water Balloons For Kids Easy Fill With Tap Adapters Bunch o Balloons 1s Rapid-Filling Self-Sealing 100+ In 60s For Water Toys For Kids Outdoor Water Games Beach Pool Party Fight (B)
- Price
- £10.91
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 3mo ago
Self Sealing Water Balloons Pack 111 Quick Fill Balloons in 60 Seconds | Easy Tie Splash Balloons for Kids Summer Outdoor Garden Fun (3 Bunches)
- Price
- £7.99
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 3mo ago
Trending
90-day click momentum
666pcs+ Water Balloons 10 Second Rapid-Filling Self-Sealing Water Bombs Water Balloons for Kids Easy Fill Eco-Friendly Outdoor Garden Beach Pool Party Fight Water Toy(18 Bunches)
- Price
- £10.03
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 1mo ago
666 PCS Water Balloons-Self Sealing Water Balloons Quick Fill in 10 Second-Water Ballons for Kids & Adults Easy Fill-Colorful Water Bombs-for Outdoor Beach Pool Party Fight Water Toy
- Price
- £10.51
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 4mo ago
Self Sealing Water Balloons Pack 111 Quick Fill Balloons in 60 Seconds | Easy Tie Splash Balloons for Kids Summer Outdoor Garden Fun (3 Bunches)
- Price
- £7.99
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 3mo ago
333 PCS Water Balloons for Kids Easy Fill Rapid-Filling Self-Sealing Water Bombs Summer Fun Water Toys for Outdoor Garden Pool Parties Water Bomb Fight
- Price
- £7.42
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 2mo ago
TKGEOUE 666 Water Balloons For Kids Easy Fill With Tap Adapters Bunch o Balloons 1s Rapid-Filling Self-Sealing 100+ In 60s For Water Toys For Kids Outdoor Water Games Beach Pool Party Fight (B)
- Price
- £10.91
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 3mo ago
Newest
by launch date666pcs+ Water Balloons 10 Second Rapid-Filling Self-Sealing Water Bombs Water Balloons for Kids Easy Fill Eco-Friendly Outdoor Garden Beach Pool Party Fight Water Toy(18 Bunches)
- Price
- £10.03
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 1mo ago
333 PCS Water Balloons for Kids Easy Fill Rapid-Filling Self-Sealing Water Bombs Summer Fun Water Toys for Outdoor Garden Pool Parties Water Bomb Fight
- Price
- £7.42
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 2mo ago
555 PCS Water Balloons for Kids Easy Fill Rapid-Filling Self-Sealing Water Bombs Summer Fun Water Toys for Outdoor Garden Pool Parties Water Bomb Fight
- Price
- £10.15
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 2mo ago
TKGEOUE 666 Water Balloons For Kids Easy Fill With Tap Adapters Bunch o Balloons 1s Rapid-Filling Self-Sealing 100+ In 60s For Water Toys For Kids Outdoor Water Games Beach Pool Party Fight (B)
- Price
- £10.91
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 3mo ago
WENXUKHV 666 PCS Water Balloons For Kids Easy Fill 10 Second Rapid-Filling Self-Sealing Water Bombs with Tap Adapters for Outdoor Garden Beach Pool Party Fight Water Toys For Kids Outdoor
- Price
- £11.79
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 3mo ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
30 rising
Sellers
73
Top-5 brand share
46%
Top 20: 90%
Top-5 click share
41%
Top 20: 86%
Open market
49%
- Gillterway16%
- Bunch O Balloons9%
- Faburo8%
- WENXUKHV7%
- TKGEOUE5%
- PEAK ESSENCE5%
Water Balloons demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 41.0×
Top Water Balloons search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- water balloons284K/yr
- water balloons for kids easy fill62K/yr
- water bombs24K/yr
- bunch o balloons water balloons19K/yr
- water bombs for kids14K/yr
- bunch o balloons13K/yr
- water ballons11K/yr
- water balloons quick fill9K/yr
- water balloon10K/yr
- water baloons7K/yr
What reviews say buyers love and hate about Water Balloons
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Brilliant fun”
“Easy to Use”
“Excellent value”
“Good quality”
“easy to inflate”
What buyers complain about
77% of reviews“Awful quality”
“50 % balloons had a hole in when trying to inflate”
“they break very easily”
“every time I try to fill one it ends up leaking everywhere as it has holes in loads of them”
“they are small”
Water Balloons return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
22%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Water Balloons questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
